College saw a significant increase in its annual giving program by moving from traditional mail piece to a graphic rich personalized design.

1. St. John Fisher College is an independent, liberal arts institution in the
Catholic tradition of American higher education. The College emphasizes
liberal learning for students in traditional academic disciplines, as well as
for those in more directly career-oriented fields. The College welcomes
qualified students, faculty, and staff regardless of religious or cultural
background.
The campus is situated on 154 park-like acres, a beautiful setting for 24
modern buildings and a warm, friendly campus community. The College
offers 31 academic majors in the humanities, social sciences, sciences,
business, and nursing, as well as nine preprofessional programs.
Fisher also offers 11 Graduate programs and 3 Doctoral programs.
CHALLENGE
Increase alumni participation and donation commitment for
the annual St. John Fisher College athletic appeal campaign.
ry Inside
crosse Victo
r
fts He lped Last Yea
How Your Gi crucial to the development of Fisher
gifts are regulars.
Cardinals' Club to fitness room
varsity athletes
students from
50 new
able to purchase
sse program was
Cardinal La
The Men's Lacro $145 each.
cost
helmets which time assistant
to fund a part- and other
ram was able nts
48
The Football
prog from alumni, pare
using donations
NY 14072-29
football coach
supporters. ey for a trip to
inues raising mon
etball team cont Thanks to donations, this will
The Men's Bask . Lisa, are you
summer of 2012
Europe in the a Cardinals' Yes! I want to
2009-2010 Se
88 Fairview Ct
be their third trip. Club Member?
Grand Island,
hased by the
pment was purc Student Life
support
ht room equi ason Highlig
Lisa Fagan
the
Additional weig for all students to use in d $2,291. Last year, St. A Fantastic Fall: hts The Cardina
Football program . The equipment cost totale 450 students
John Fisher Colle
ge had over
Football, Men's
Soccer and Men ls' Club
Center weight room participating in 's Golf all won
e a differenc e! with an average NCAA sport The baseball team ECAC champion Lisa Fagan
Club dollars mak GPA of 3.1. Of s won a college-re ships!
Your Cardinals' 96 made the these students, Empire 8 title. cord 31 games 88 Fairview Ct
The Cardinals and claimed the
Thank You!
Empire 8's Presi Division III Cham placed second program's first
one or both seme dent's list durin
g pionships, losin in the New York Grand Island,
sters, an hono g 7-6 in the botto Regional of the NY 14072-29
student must have r for which the national runner-up m of the ninth NCAA @00285252S 48
a 3.75 GPA or in the title game inning to the even
higher. . tual
York 14618
When we look Men's Basketball
back at the year, advanced to Please direct my
we frequently Championship, the Second Roun
notice that our
athletes' GPA marking the 19th d of the NCA gift to:
s are higher durin consecutive trip A Division III $
nue
the semesters g to the postseaso Area of greatest
when they are Men's Lacrosse n. need - Your contr
Rochester, New
participating in
3690 East Ave
sport than when a set a new Director of Athl ibution gives the
they are off-season (2005: 6-7; 200 record for wins etics the flexibility
this to the discip . We attribute 6: 9-8; 2007: for the sixth where they are to utilize resources
line and posit claimed as high 10-7; 2008: 11-5; straight season most
their coaches and ive influences
of as No. 10 in the 2009: 15-3; 2010 sports, club sport needed for NCAA Division
teammates. national coaches : 16-2) and $ s and intramural 3
The Polisseni poll. Specific sports programs.
Your generous Foundation dona fund
support of the Polisseni Track ted $3 million Some of the teams you can
ensures that we Cardinals' Club and Field Com to be used for support:
are able to conti athletic programs plex at the Colle the creation of Baseball
high quality athle nue providing by the fall of 2011. ge, adding seven the Basketball (men/ Lacrosse (men/
tic programs for 14 to 21 at Fishe This will increase more intercolleg Cheerleading
women) wome
Soccer (men/wome n)
and fitness facilit these students r. NCAA Division iate n)
ies that enhance III sports from Football Softball
experience of the educational Golf (men/wome Tennis (men/wome
all our Fisher stude
nts. Join the win I have enclosed
n)
Volleyball n)
Thank you for Members at each
nin
g teams at Fis a check payable
2010-2011 Card
your past supp
ort. Please join level receive a her! Please charge my
credit card Visa,
to St. John Fishe
r College
inal's Club toda the and an athletic Cardinals' Club (please circle one) Mastercard, Ame
y! events schedule, membership card x, Discover
along with a great Card Number
• Gold Medal Cardinals' Club
$25 – $99 gift.
Expiration date
Bob Ward • Varsity Club /
Athletic Director
$100 – $249 Plea Signature
• Cardinals Spiri se consider a
t gift at this level
St. John Fishe $250 – $499 . A matching gift
r Colle ge form from my empl
• Coach's Club I elect to decline oyer is enclosed.
$500 – $999 Cardinals' Club
• Hall of Fame tax deductible. premiums, makin
Club g my gift fully
Members at this $1,000 and up You can also give
level receiv online at
e an athletic event http://www.sjf
parking pass c.edu/alumni/cardi
nals-club/
Thank You!
Using a graphic rich 1:1 appeal to increase results.

2. SOLUTION
Replace a traditional letter and envelope appeal package with a graphic rich, athletic
themed personalized format that resonated with recipients and generated increased
enthusiasm to support the campaign.
Overall creative and design work for this campaign and team designations were variable based on
was a collaborative effort between the college and the recipients’ giving histories and affiliation.
MSP Digital Solutions creative team.
To keep the mailer cost effective MSP Digital designed
The resulting mail piece combined imagery of SJF a 5” x 7” colorful 3-panel self mailer with a perforated
athletics, recent achievements of SJF teams, the reply panel and return envelope. Recipients were
specific benefits contributions would make to SJF also encouraged to donate on-line if preferred.
athletics from this campaign, and a personalized
MSP also provided all postal presorting, NCOA, and
message - all in a short, upbeat, easy to read and
DPV requirements to achieve the lowest USPS rates
respond to package. Recommended giving levels
possible for the mailing.
RESULTS
“It was a pleasure working with MSP. We were
• Total mailed – 3000 impressed with their creative capabilities and
• Total raised to date – $17,374 grateful for their flexibility in making design
• 63% increase in money raised changes and maximizing variable printing
capabilities. I have been thrilled with the
• 38% increase in donor participation
results of this mailing!”
• Average Gift Size – $170 Sarah Campagna - Director of the Fisher Fund
• Cost/dollar raised $.20
Division III Cham
pionships, losing
7-6 in the bottom of
the ninth inning
to the eventual
Men's Basketba
ll advanced to
un of the Clu
b Member? Please direct my gift to:
a Carddinals' NCAA Division III
the Second Ro
L , are you
Men's Lacrosse isa John Fisher Co
llege $had over Area of greate
st need - Your
set a new Last year, St. NCAA sports Director of Athletics contribution giv
record for win
s for the 0 students participating in , the flexibility to es the
45 sixth stra
ightGPA son3.1. O f these students where they are most utilize resources
e sea of llegiate needed for NC
with an averagmore interco President's list duringsports, club sports AA Division 3
e, adding de en 16-2) e 8's
sev the Empir and $ and intramural pro
lex at the Colleg 96 maAA Division III sports from r for which the ecific sports fun
, an hono Sp grams.
and Field Comp l increase NC both semesters d
Polisseni Track of 2011. This wil one or A or higher. Some of the teams you can
fall GP
athletic programs by the student mu st have a 3.75 Baseball support:
14 to 21 at Fisher. quently
s at Fisher! ck at the year, we fre ring all (men/women)
Basketb Lacrosse (men/w
Soccer (men/w omen)
For additional information contact:
Join the w inning team When wecard k baletes' GPAs are higher duCheerleading
loo
Football omen)
John Sheedy @ 315 575 0715
Softball
mbership t our ath
tha
rdinals' Club menotice s' Club gift. rticipatingGolf a(men/women)
in Tennis (men/w
h lev el receive a Ca at Cardi nal esters when they are pa omen)
Members at eac , along with a gre the sem hav e attr los te
In. We encibued Volleyball
events schedule they are off-seaso a check payable
and an athletic
• Gold Medal
$25 – $99
sport than when
to gif atcip el.
thiser a the tdis this lev ates.
Please cha of
ve influences
line and positi (please circ rge my credit card Visa,
le one)
to St. John Fish
Mastercard, Am
er College jsheedy@mspdigital.com
Please consid teamm ex, Discover
$100 – $249 their coaches and Card Number
• Varsity Club
$250 – $499 Expiration date
irit
• Cardinals Sp /
Club $500 – $999 Signature
• Coach's
Club $1,000 and up ing pass A matching gift
• Hall of Fame this level receive an athletic event park I elect to declin
form from my em
ployer is enclos
Members at e Cardinals' Cl ed.
ub premiums, ma
king my gift full
y
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