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Growth Strategies for 2013
              Danica Tormohlen
              Contributing Editor


816.803.8103 • danicat@tradeshowexecutive.com
          Twitter: @DanicaTormohlen
Growth Strategies Panel
Danica Tormohlen                 John Marriott
CONTRIBUTING EDITOR, TSE         GENERAL MANAGER,
816.803.8103                     MOTOR TREND AUTO SHOWS
danicat@tradeshowexecutive.com   860.663.5527
                                 John.Marriott@sorc.com
Galen Poss
COO, DMG EVENTS                  Chris Dolnack
203.883.4702                     SENIOR VICE PRESIDENT &
galenposs@dmgevents.com          CHIEF MARKETING OFFICER, NATIONAL
                                 SHOOTING SPORTS FOUNDATION, INC.
                                 203.426.1320 ext. 227
                                 cdolnack@nssf.org
Monthly Overview




Rebound. Exhibit space grew 2.0% in October, offsetting a decline of virtually the same
percentage that took place in September.
Source: TSE Dashboard, December 2012
Monthly Overview




Fairly Flat. The number of exhibitors participating in October trade shows was largely
unchanged compared to 2011. Growth crept up 0.1% after declining slightly in September.
Source: TSE Dashboard, December 2012
Monthly Overview




Autumn Arrivals. Attendance was up 2.5% from October 2011. The gains came after
a soft Spring and Summer.
Source: TSE Dashboard, December 2012
Consolidated Overview




A ho-hum September brought the Dashboard metrics for Q3 down about where they were a year
ago. The metrics began losing steam after a fast start in Q1. The year 2011 as a whole showed a
more definite direction with all three metrics on the upswing.
Source: TSE Dashboard, December 2012
Exhibition Industry vs. Real GDP




             Source: CEIR, September 2012
2013 Forecast




        Source: TSE Trending & Spending, December 2012
2013 Forecast by Sector



•   Communications & IT
•   Machinery & Finished
    Business Outputs
•   Financial, Legal & Real Estate
2013 Forecast by Sector



•   Communications & IT              •   Transportation
•   Machinery & Finished             •   Raw Materials & Science
    Business Outputs
•   Financial, Legal & Real Estate
2013 Forecast by Sector



•   Communications & IT              •   Transportation            •   Sporting Goods,
•   Machinery & Finished             •   Raw Materials & Science       Travel & Amusement
    Business Outputs                                               •   Medical & Healthcare
•   Financial, Legal & Real Estate                                 •   Building, Construction,
                                                                       Home & Repair
                                                                   •   Government
                                                                   •   Food
                                                                   •   Education
                                                                   •   Discretionary
                                                                       Consumer Services
                                                                   •   Consumer Goods/Retail Trade
                                                                   •   Business Services

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Growth Strategies for 2013 presentation for IAEE Annual Meeting 2012

  • 1. Growth Strategies for 2013 Danica Tormohlen Contributing Editor 816.803.8103 • danicat@tradeshowexecutive.com Twitter: @DanicaTormohlen
  • 2. Growth Strategies Panel Danica Tormohlen John Marriott CONTRIBUTING EDITOR, TSE GENERAL MANAGER, 816.803.8103 MOTOR TREND AUTO SHOWS danicat@tradeshowexecutive.com 860.663.5527 John.Marriott@sorc.com Galen Poss COO, DMG EVENTS Chris Dolnack 203.883.4702 SENIOR VICE PRESIDENT & galenposs@dmgevents.com CHIEF MARKETING OFFICER, NATIONAL SHOOTING SPORTS FOUNDATION, INC. 203.426.1320 ext. 227 cdolnack@nssf.org
  • 3. Monthly Overview Rebound. Exhibit space grew 2.0% in October, offsetting a decline of virtually the same percentage that took place in September. Source: TSE Dashboard, December 2012
  • 4. Monthly Overview Fairly Flat. The number of exhibitors participating in October trade shows was largely unchanged compared to 2011. Growth crept up 0.1% after declining slightly in September. Source: TSE Dashboard, December 2012
  • 5. Monthly Overview Autumn Arrivals. Attendance was up 2.5% from October 2011. The gains came after a soft Spring and Summer. Source: TSE Dashboard, December 2012
  • 6. Consolidated Overview A ho-hum September brought the Dashboard metrics for Q3 down about where they were a year ago. The metrics began losing steam after a fast start in Q1. The year 2011 as a whole showed a more definite direction with all three metrics on the upswing. Source: TSE Dashboard, December 2012
  • 7. Exhibition Industry vs. Real GDP Source: CEIR, September 2012
  • 8. 2013 Forecast Source: TSE Trending & Spending, December 2012
  • 9. 2013 Forecast by Sector • Communications & IT • Machinery & Finished Business Outputs • Financial, Legal & Real Estate
  • 10. 2013 Forecast by Sector • Communications & IT • Transportation • Machinery & Finished • Raw Materials & Science Business Outputs • Financial, Legal & Real Estate
  • 11. 2013 Forecast by Sector • Communications & IT • Transportation • Sporting Goods, • Machinery & Finished • Raw Materials & Science Travel & Amusement Business Outputs • Medical & Healthcare • Financial, Legal & Real Estate • Building, Construction, Home & Repair • Government • Food • Education • Discretionary Consumer Services • Consumer Goods/Retail Trade • Business Services

Editor's Notes

  1. A look back at 2012 – Monthly overview on Attendance, Exhibitors & NSF, as well as our Consolidated Annual Overview, from TSE’s Dashboard. CEIR data on Exhibition Industry Vs. Real GDPForecast for 2013 – February, 1st Quarter and Full-Year Forecast from TSE’s Trending & SpendingHighlights from CEIR’s Forecast by Sector for 2013 fromCEIR predict
  2. Most of the year in positive territory.
  3. Number of exhibiting companies was positive for most of 2012.
  4. Attendance performed the best of all 3 metrics in October.
  5. Trade shows are keeping pace with the growth of the overall economy.