My answer to the marketer's question "What is Social Media and why do I care?". A look at social media, the challenges it provides the marketing profession and the undercurrent trends of which social media is a mere symptom.

1. Social Media 101 for Marketers How the Social Web is Changing the Way we Communicate – and More (in 20 slides) © 2009 Magus Consulting - Creative Commons (Attribution Required)

3. Where We Hang Out Online 06/07/09 © 2009 Magus Consulting - Creative Commons (Attribution Required) Networking Community/Sharing 140+ million users, 4 th largest trafficked site on the web 5.5 million users, 500% growth in 2008, 3 million tweets/day 30+ million users, $109k avg income 70,000+ videos 13 hours of video uploaded every minute 6 th largest audience on the Internet Keeping in touch