The document discusses PowerDirect's capabilities for targeting multicultural marketing segments through front-door marketing. PowerDirect can identify pockets of different multicultural groups nationwide using data on ethnicity, language, and purchasing behaviors. They build customer profiles that overlay demographic and psychographic data to precisely target marketing campaigns. PowerDirect has expertise in multicultural campaign creation and provides targeting plans, customer profiles, distribution of messages to defined audiences, and heat maps to visualize target markets. They have experience working with many top national brands on multicultural and general front-door marketing programs.

1. Target Multicultural Segments
with Front-Door Marketing
Identify and significantly reach pockets of different
multicultural neighborhoods nationwide
Building Your Customer Profile The PowerDirect Advantage
Using quality data from Nielsen, Experian, and MRI, With PowerDirect as your multicultural front-door
PowerDirect can shape your marketing campaign by marketing partner, you get:
identifying high population of specific groups* such as:
• Expertise in creating multicultural campaigns for
• Hispanic or Latino by origin, including Mexican, clients such as Clorox, Comcast, and Sears
Puerto Rican, or Cuban • Access to Census and third-party data in order to
• African American build your targeting plan
• Chinese • A comprehensive customer profile
• Korean • Block-group distribution of your message to a
• Asian Indian precisely defined audience
• Italian • Visualization of your target market in a “heat
• Irish map”
• German
Additionally, PowerDirect’s targeting capabilities allow
you to overlay psychographic and purchasing behavior
data to create a more complete and robust profile of
your customers. Measure and identify:
• Category expenditures
• Category usage frequency
• Brand awareness
• Attitudes and values affecting category behavior
*Don’t see the multicultural group you’re interested in
listed? Contact us for a full listing of all our target groups.
An example of a Hispanic market heat map
Front-door marketing experience with top national brands
Top national brands like AT&T, McDonald’s, Verizon, Target, Kimberly-Clark, and Kohl’s have successfully partnered with
PowerDirect for multicultural and general audience front-door marketing programs.
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