The document discusses PowerDirect's capabilities for targeting multicultural marketing segments through front-door marketing. PowerDirect can identify pockets of different multicultural groups nationwide using data on ethnicity, language, and purchasing behaviors. They build customer profiles that overlay demographic and psychographic data to precisely target marketing campaigns. PowerDirect has expertise in multicultural campaign creation and provides targeting plans, customer profiles, distribution of messages to defined audiences, and heat maps to visualize target markets. They have experience working with many top national brands on multicultural and general front-door marketing programs.