4. Judith Norton Chief Instructional Architect B.E.S.T. Coffee Program El Camino College CITATION for principles referenced in this presentation: Norton, J. (2005). What research tells us about designing online content . MERLOT International Conference. Nashville, TN.
24. Study found that participants spent twice as much time with shorter paragraphs as material in longer paragraphs. Chunk material 5 – 9 lines long Use 50% fewer words than print media Source: Chunking Principle
25. Participants first look at Textual content, then… Photo taken from Los Angeles Times Source: Accessibility humanized: A user-centered approach to web accessibility
26. Participants first look at Textual content, then… … at photos Photo taken from Los Angeles Times Use alt tags to describe non-textual information Source: Accessibility humanized: A user-centered approach to web accessibility
27. Participants first look at Textual content, then… … at photos Exact opposite of studies conducted on print media Photo taken from Los Angeles Times Use alt tags to describe non-textual information Source: Accessibility humanized: A user-centered approach to web accessibility
28. The larger the image, the longer viewers engaged in page Viewers more engaged when image is at least 210 x 230 pixels
31. … Participants read all or part of the story that started with bold text. First few words on a page are critical for engaging the reader. Placing all content in bold is not appropriate.
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