Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns: Ramp Up Your Dental Web and Social Media Marketing Programs By Using These Amazing Facebook Campaigns Created By The World’s Most Successful Companies Growth Hacker Central let's you peek behind the curtain where we'll reveal what the top companies and social media marketers are doing to promote their businesses, and I’m going to show you how you can utilize these same principles to grow your dental practice faster than you thought possible. The results of these campaigns have been fantastic, and you too can get in on the “giving” side of social media while still profiting from your campaigns. Remember you have to spend a little money to make a lot of money, and this has never been truer than with social media. What is the importance of using social media? We have discussed in prior blogs how your SEO can be souped up by getting lots of Retweets, FB “Likes”, Google+ Reviews, Pinterest “Pins” etc… But more importantly, to grow your practice FAST, you need to build virality into your online efforts. Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns is the definitive guide for improving Dentist SEO, Dental Marketing and your Dental Web Marketing programs - brought to you by Growth Hacker Central - www.growthhackercentral.com/blog. You can also download The Definitive Guide To Dental Marketing Success With Facebook by visiting: www.growthhackercentral.com/free-guides

2. Generate MORE Quality New Cosmetic and Dental
Implant Patients With These 10 Facebook Campaigns:
Ramp Up Your Dental Web and Social Media Marketing Programs By Using These
Amazing Facebook Campaigns Created By The World’s Most Successful Companies
(NOTE: Actual campaigns begin on page 4)
Facebook marketing campaigns are turning all warm and
fuzzy. At least three of the Top 10 Facebook Campaigns in this
list have an altruistic reason behind their campaigns, from
donating $500,000 each to 20 schools, to raising funds for the
“Make a Wish Foundation”.
In this Slide Presentation my goal is to show you what the top
companies and social media marketers are doing to promote
their businesses, and I’m going to show you how you can
utilize these same principles to grow your dental practice
faster than you thought possible.
The results of these campaigns have been fantastic, and you
too can get in on the “giving” side of social media while still
profiting from your campaigns.
Remember you have to spend a little money to make a lot of
money, and this has never been truer than with social media.
What is the importance of using social media? We have

3. discussed in prior blogs how your SEO can be souped up by
getting lots of Retweets, FB “Likes”, Google+ Reviews,
Pinterest “Pins” etc… But more importantly, to grow your
practice FAST, you need to build virality into your online
efforts.
What is virality?
Growth Hacker Central can help you grow your patient base
faster than you ever thought possible, and we do it by training
you how to get people not just to walk in your office for a
dental appointment…
…but by getting each patient to tell all their FB friends about
your office, and then getting all those friends to tell their
friends about your office, and then getting all those friends to
tell their friends about your office in what’s called a viral loop.
(FB is of course just one vehicle for this viral loop, and these FB
campaigns are an example of one way to do it.)
These companies have varying marketing goals for their
Facebook pages, but often the simple goal is just to increase
their fan count to their Facebook page so they appear to be at

4. the top of the list in terms of brand awareness so they can
reach 1000’s if not millions of potential customers with every
update they make to their FB page.
Companies have also realized that a customer’s main reason
for becoming a fan for the most part is not so charitable, but is
about having access to the latest special offers and freebies.
(So don’t feel guilty about having an ulterior motive to your
“charitable campaign”. The people who participate often have
an ulterior motive as well. This is a win/win scenario.)
Think of your dental office as a microcosm of what these
larger companies are trying to accomplish.
On a smaller scale, you can build your dental office’s presence
in your community by doing similar campaigns to the ones you
are about to view.
By reaching not just your present patients, but their friends
and friends of friends, you will be increasing awareness about
your office in a positive way, creating goodwill in the
community you serve, and your patients, friends, and people
you don’t even know will be doing the advertising for you –
which is the viral loop we want to create!
(Let’s take a look at these winning campaigns now!)

5. Top 10 Best Facebook Campaigns:
1. Kohl’s
The Department store Kohl’s gave away $10 million to various
schools on Facebook. It was an excellent promotional
campaign where fan votes decided which 20 schools would be
given $500 thousand each.
(Schools with the most fan votes won the prizes and this was a
very interactive way to keep customers involved in the
process.) Kohl’s Facebook page sky rocketed to well over a
million fans, and the winning schools each tallied well over
100,000 votes each. Kohl’s hit a Grand Slam so to speak with
this campaign centered around FB (but any social network
could have been used), and they did an excellent job utilizing

6. social media tactics to help in its efforts to be socially
responsible.
 Remember your dental office needs to benefit, customers need
to benefit, and you need to create goodwill and a positive view
of your business in the process so everyone wins.
Your dental office could decide to give on a much smaller scale
to 5 local schools’ sports teams. Apply the same principles and
you will find your patients always want to raise money for
sports teams at their local schools.
You might find they tell tons of people about the program –
people who are not currently patients, but who will view your
office in a more positive light and be more apt to become
patients in the future.
The viral loop starts when patients tell friends and co-workers,
then those people tell more friends and co-workers,
etc…People can be very competitive too. They don’t want to
get 6th place and be cut out of the loop!
2. Target
In February 2013, this popular department store left the
choice of where to donate $1 million into the hands of their
fans on their social network.

7. The company used an
application titled “Super
Love Sender” and kept
fans updated in real time
which charity was in the
lead. St. Jude Children’s
Research Hospital ended
up being the winning
charity.
Overall though, the excellent campaign was a complete
success as it created quite a boom on the store’s Facebook
page. Remember FB “Likes” and things of this nature up your
SEO. More importantly you are reaching out to a whole
community of people, and you are engaging them in a way you
might never have engaged your audience before. Social media
should always be looked at in this light.
 Am I engaging my audience?
 Are people telling their friends about me?
 Am I creating a positive view of my practice in the community?
3. Ford Explorer
Ford’s promotional techniques began shifting in 2010 as they

8. gearing their campaigns towards social media outlets. They
started to release smatterings of information leading up to a
Facebook event unveiling the 2011 Ford Explorer.
This campaign was the first time a car company had ever used
a website to reveal their new model as opposed to an auto
show. Ford upped the ante by randomly selecting one of their
fans as the winner of a free Explorer upon their fan total
surpassing a certain number.
You don’t have to give away gift cards for referrals. Many
times we have suggested offices use this tactic to encourage
their patients to refer more patients to them, but this tactic is
getting stale.
You could think on a bigger social media scale. It will help your
SEO and it will reach out to people who are not patients since
you could tell patients that a certain prize will only be given
away if a certain number of “Likes” are accumulated on your
page.
 One of the offices I work with leased a MiniCooper when they
first came out. The dentist had his office name and logo painted
all over it. Literally ALL over it. Then the winner of his referral
contest got to drive the car free for 6 months!

9. I’m sure it was a tax write off, but if you really want to think in a
big way – you could do a joint venture with a local car dealer.
Have both your logos on the car. You both get free advertising
when the winner drives around for 6 months in the car, and
maybe you won’t even have to pay for it since the car dealer is
getting something out of the deal as well!
4. Jack In The Box
Jack In The Box added a nickel in an imaginary jar for every
new fan they accrued on Facebook in their October Rich Fan
Sweepstakes. They
started at just over
$2,000, and when
they gave away the
money about a
month later to a
randomly selected
fan, the jar was up
to over $11,500.
Needless to say,
giving away free
money is one of the best and easiest ways to acquire new fans
on the social network. This is a way for you to see explosive
fan # increases. Jack In The Box certainly did. People are in it

10. for the freebies and giveaways a lot of times. It’s like the
lottery.
Everyone loves the lottery, and it is even more exciting when
someone in the community where they live actually wins!
5. Bing and Farmville
Spring of 2013 Microsoft’s Facebook page for Bing launched a
campaign that aided in their efforts to accrue nearly half a
million new fans on the social network.
Microsoft did this by giving away FarmVille currency to all new
fans that hit the “LIKE” button. Bing reeled in tons of traffic
and their page grew
FAST, but experts
questioned if these
newly accrued fans
were
truly
“engaged”.
The Microsoft page
responded
by
making itself a
hotspot with the
latest news about the game (developed by Zynga which is one
of the most popular online game makers), to keep their new
fans interested.

11. 6. Papa John’s Pizza
Papa John’s hosted a FB campaign where fans were to help
conceptualize a new Specialty Pizza.
This contest created quite a buzz, and the company’s fan
numbers jumped in
numbers at an
unprecedented rate
as a result. The
contest put the
fans’ creativity to
the
test,
and
tapped into their
inner
Martha
Stewart or Rachel
Ray.
The winner also saw a piece of the profits, so it was not too
much of a surprise that this creative campaign helped the
popular chain’s fan-base on Facebook continue to expand.
Okay, so maybe your dental office is not going to share in the
profits, but it could offer a paid summer internship to a
student or something of that nature. Get people interested in
the dental profession. Help a kid get some direction in life. Or

12. maybe you have a different idea? Think with your heart, in the
spirit of giving, and you will always win.
7. Southwest Airlines
Southwest partnered up with the Make a Wish Foundation for
an excellent charitable promotion.
The airline was donating a dollar to the organization every
time a passenger
checked
into
a
Southwest
served
airport.
The
promotion has had
great success, as it is
for a great cause.
Southwest
gained
over 1 million fans on
the social network
with the help of this campaign. How this can apply to your
practice is you could give away a buck to Make a Wish every
time you do a crown or a bridge in your office. Or you could do
something more interactive…When you hit a certain number
of “Likes” maybe you give away free dentistry to a needy
person.

13. You could ask your base to help you get more “Likes” and they
could confidentially nominate someone to win the free dental
care – someone they consider to be a good person who could
really benefit. The possibilities are endless. You just need to
brainstorm!
8. Kellogg’s
Kellogg’s teamed up with Feeding America, and the Facebook
page Kellogg Cares was the result of this pairing. The page has
quickly increased their fans, and the interactive posts have
made it a huge success on the social network. The page’s
Goal is to educate
younger generations
on proper nutrition
through posts and
video
updates.
Remember
social
networking is all
about great content,
and you need to be
offering your patients
great content, or a good laugh regularly to keep them
engaged. Appealing to your customer’s interest in being

14. charitable, socially aware, and altruistic is a good key to
keeping them engaged as well. Kellogg’s used Facebook in an
extremely humane fashion to raise awareness for a particular
issue.
9. Domino’s Pizza
Domino’s Pizza used advertising campaigns and a focus on
interactive social networks to completely revamp its brand
image. The company decided to capitalize on the rumor their
pizza previously tasted similar to cardboard.
They started a tab on their Facebook page where fans could
effectively sound off their complaints with the popular chain.
This let fans know they
were
taking
the
criticism seriously. Any
tangible changes to the
pizza
became
somewhat irrelevant.
Domino’s brand had
been experiencing a
diminishing reputation,
but suddenly it started

15. to see a revival due to the interactive side to its social media
outlets. Domino’s continues to be extremely interactive on the
page offering responses and updates for fans.
No matter what your dental office decides to do, you need to
understand that you need to be interactive with patients for
this to be effective.
You need to respond to comments, keep people informed
with updates to # of fans if there is a requirement, keep them
updated on how much longer the campaign will last, etc… You
cannot just start a campaign and then ignore it for 1-6 months
till it is over. A campaign like that will never be a success.
10. Corona
Corona Light had a goal last
year to become “The Most
Liked Light Beer In America.”
One of the most notable
aspects to this cross-media
campaign was its use of
Facebook. By fanning the
page you could see

16. your picture up in the bright lights of New York City’s Time
Square. The campaign was a great social media success in the
sense that it had fans interacting on the pages as well as
spreading the story of the billboard by word of mouth.
The billboard ran for a month until the beginning of
December, and many fans were able to snag pictures and be a
part of this Facebook-based advertisement. This is the kind of
campaign that creates word of mouth. Having people think
their dental experience at your office is acceptable, okay,
average, etc…is not enough to inspire your patients to refer
more people to you in a proactive way.
Often patients wait for other people they know to express a
need for a new dentist. They will always chime in when they
know someone is looking, but they will usually not go to the
extreme of actively thrusting your practice at people who do
not express a need.
Using FB campaigns is the best known way to inspire
patients to go the extra mile for you and actually promote
you to all their friends.
NEED HELP WITH YOUR SOCIAL MEDIA CONTESTS?
GROWTH HACKER CENTRAL CAN HELP…

17. I’d like to encourage you to share your comments with us at
Growth Hacker Central.
I’m always interested to find out about other FB campaigns or
contests that have really impressed patients. Maybe you have
seen one or heard of one that struck a chord with you? Go to
http://www.growthhackercentral.com/blog to let us know.
Lisa Newhouse
OFFICIAL Growth Hacker of the Dental Profession Worldwide™ and Co-Founder of
Growth Hacker Central. (http://www.GrowthHackerCentral.com) Dr. Ken and Lisa
Newhouse also own Practice Doctor Management
(www.PracticeDoctorManagement.com) and Mass Referral 2.0 “Double Your New
Patient Traffic in 60 Days” Seminars
(http://www.GrowthHackerCentral.com/Double-Your-Traffic-Seminar/)
Ref: JeffBullas.com, Zephoria.com, marketingpilgrim.com, mox.com