Chalking cash from articles

Chalking Cash from Articles

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Chalking Cash From Articles
“Give a Boost to Your Business Exposure and Sales through
Expert Use of Article Marketing!”

LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible in the
creation of this report, notwithstanding the fact that he does not warrant or
represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet.

While all attempts have been made to verify information provided in this
publication, the Publisher assumes no responsibility for errors, omissions, or
contrary interpretation of the subject matter herein. Any perceived slights of
specific persons, peoples, or organizations are unintentional.

This book is a common sense guide to marketing online. In practical advice
books, like anything else in life, there are no guarantees of income made. Readers
are cautioned to reply on their own judgment about their individual
circumstances to act accordingly.

This book is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.

You are encouraged to print this book for easy reading.

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Chalking Cash
From Articles

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Table of Contents

1.0 Article Marketing 6
1.1 The Expert Use of Articles in E-Commerce Today 7
1.2 How Article Marketing Works 8
1.3 The Pros of Article Marketing 9
1.4 The Cons of Article Marketing 10

2.0 How to Write Your Own Expert Articles 11
2.1 The Principle Behind Your Articles in E-Commerce 12
2.2 Formatting Your Winning Article 13
2.3 Age-Old Question: How Many Words per Article? 14
2.4 Types of Articles You Can Write 15
2.5 Article Writing Tips 16
2.6 Common Article Writing Mistakes You Must Avoid 17
2.7 Creating Your Resource Box 18

3.0 Creating Articles without Writing a Single Word! 20
3.1 Outsourcing Article Writing to Ghostwriters 21
3.2 Using Shortcuts via Purchasing Private Label Rights 22
3.3 Making Use of Interviews 23
3.4 Other Known Ways of Churning Articles without Writing 24

4.0 Distributing Your Articles for Maximum Exposure 26
4.1 Conveying Free Reprint Rights to Your Articles 27
4.2 Submitting Articles to Article Directories 28
4.3 Submitting Articles to Popular Membership Sites 30
4.4 Compiling Free Reports for Viral Marketing 31
4.5 Using Blogs as Distribution Vehicles 32
4.6 Gaining an Edge with Forums in Article Marketing 33
4.7 Looking Out Directly for E-zine Publishers 34
4.8 Other Effective Article Distribution Strategies 35

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5.0 Exploding Profit Centers in Your Articles 37
5.1 Offer Re-branding Rights to the Articles 38
5.2 Selling Private Label Rights to Your Articles 39
5.3 Compile Your Own Paid Digital Product with Your Articles 40
5.4 Compiling Short Reports as Bonuses 41
5.5 Other Profit Centers You Can Build into Your Articles 42

6.0 In Closing 43
6.1 Article Marketing Tips 44
6.2 Is Article Marketing For Everyone? 45

Recommended Resources 47

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Chalking Cash from 1:
Chapter Articles

Article Marketing

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1.1 The Expert Use of Article Marketing in
E-Commerce Today
In the history of Internet Marketing, which is indeed still a short history, Article
Marketing has always been one of the most effective ways to market a business or
website at little or no cost. This still holds true today, and will most likely be true
for many years to come.

Article Marketing is viral in nature. One article is written, and it travels from your
computer to multiple article banks, providing back links to your website. From
there other website owners copy the article, with the authors information in tact,
and publish it in their newsletters or on their websites. They may even use your
article as part of a compilation for an informative ebook.

The important thing is that the article becomes viral – spreading far and wide.
This accomplishes many things. As already mentioned, this provides you with
back links to your site that help with search engine optimization. Since your
author’s information, or resource box as it is called, is at the bottom of the article,
this gives your website a great deal of exposure, and increased traffic.

Article Marketing accomplishes a couple more things that are vital in ecommerce
today. First, writing and distributing articles helps to establish you as an expert
on the topic in question. Second, it helps to build a ‘relationship’ with people who
read your articles, which in turn builds trust.

Successful Internet business owners typically write and distribute at least one
article per week to the various article banks. They may use articles that they
wrote for their newsletters as well for distribution, after the newsletter has gone
out to subscribers. If the business owner does not write well, or doesn’t have the
time to write their own articles, they typically hire a ghost writer to create the
articles for them.

The articles that are distributed by successful people are informative and well
written. They are not sales letters disguised as articles. They are informative
vehicles that are used to get readers to visit their websites, providing helpful
information, with the author’s information at the bottom, including a link to the
website.

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1.2 How Article Marketing Works
The fact that Article Marketing works has been established – time and again – by
a large number of Internet Marketers in wide varity of niches. However, those
who have not ever attempted article marketing tend to think that it is harder or
more time consuming than it actually is.

It starts with writing the article. This can be done by the business owner, or by a
ghost writer. The typical cost of a ghost written articles, between 300 and 500
words in length is usually less than $10.00. It is important that the article is
informative and related to your niche. The article should not be a sales letter at
all.

At the end of the article, you include your ‘resource box.’ A resource box is simply
information about the author, and it usually includes a link to the authors related
website, a link to subscribe to a newsletter, and possibly even an email address to
contact the author. If your article is ghost written, you are still the author.

Below the resource box, you type a statement giving others the right to reprint the
aritcle for free, as long as the article is not changed, and your resource box
remains intact. This gives others permission to make your article viral for you.

Once the article is ready, you should distribute it to as many article directories as
you can find, and also send the article for consideration to ezine publishers
within your niche. You can find lists of ezines in the various ezine directories that
are available on the Internet.

There is software that can be used to submit your article in a shorter amount of
time. One example of software is Instant Article Submitter at
www.instantarticlesubmitter.com . There are also services who will submit your
article manually for you, which is highly recommended since many article
directories do not allow and will not accept articles submitted with software. A
highly recommended article submission service is We Submit Articles at:
www.wesubmitarticles.com .

Overall, you will find that submitting the articles yourself is a time consuming
task. If you can hire someone else to do that work, you will have more time to

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concentrate your efforts on producing more viral articles, or on other marketing
tasks.

1.3 The Pros of Article Marketing
There are many advantages of article marketing. The most obvious advantages, of
course, are that article marketing is highly effective, and it is free, unless you
must pay someone to write your articles for you, in which case it is very low cost.

Writing and submitting articles allows you to build a large number of back links
to your site in a relatively short amount of time, without having to provide
outbound links in exchange for those inbound links. This helps boost your search
engine rankings by increasing your search engine optimization.

If you have a flair for writing, you can easily express yourself in 300 to 500 words
and produce quality articles in a very short time, all at no cost. This also helps to
establish you as an expert within your niche. When you establish yourself as an
expert, you are also building trust with those that read your articles, and this in
turn, of course, creates more sales.

Articles are viral. Viral marketing means that you do something once and it
spreads, providing you with the benefits for a long time to come. That’s how
article marketing works. You write and distribute the article one time, and it
serves you with back links, increased traffic, credibility, and trust for a very long
time.

If you distribute articles on a regular basis, you will find that it serves to increase
your back links, your traffic, your credibility, your trust, and ultimately your sales
for an even longer time.

As long as you are producing quality, informative articles within your niche, you
can’t go wrong. While your articles should not be sales letters disguised as
articles, you can use articles to pitch products, as long as the information is
informative and useful to the reader, even if they do not purchase the product.

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1.4 The Cons of Article Marketing
While the advantages of Article Marketing are numerous, the disadvantages are
very few. In fact, you will find that the advantages far outweight the
disadvantages in the long run, and all of the disadvantages can be worked
around.

The first disadvantage is that you need writing skills. If you don’t have writing
skills, you must hire a ghost writer to write your articles for you. This means you
either have a learning period that you must go through, or you must pay for this
service. The good news, however, is that hiring a ghost writer to write a quality
short article usually costs less than ten dollars.

Even if you can write your own articles, you will find that writing articles can be
time consuming. If you have the time, great. If you don’t, you should strongly
consider outsourcing the work to a ghost writer. It is important that you choose
the right ghost writer of course. Some charge outrageous – unaffordable – fees,
while others charge very low fees. Those who charge low fees don’t always
produce quality work. The key is to find a low cost ghost writer who will turn out
quality work.

The only other disadvantage of article marketing is the time it takes to actually
submit the articles. Software can be used, but it is typically frowned on by most of
the quality article sites around the Internet. They prefer manual submissions,
which can take a full day if you hope to submit to a large number of sites.
Sometimes, it takes longer.

Again, there is a way around this. You have a couple of choices. You can use
article submission software, and then submit to the top article sites manually, or
you can hire a service who will do manual submissions for you. The second
option is highly recommended. The cost for submission services varies from
$5.00 per article up to $20.00 per article.

As you can see, the advantages do indeed outweigh the disadvantages, and all of
the disadvantages do have a solution. Article marketing is and will remain the
most cost effective form of marketing in existance for a very long time to come.

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Chapter 2:

How to Write Your Own Expert
Articles

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2.1 The Principle Behind Your Articles in
E-Commerce
The objective of article marketing, as with any marketing endeavor, is to get
traffic to your site and make sales. Article marketing accomplishes this quite
effectively. In fact, article marketing is one of the most effective forms of
marketing in existence, and this has been so since the beginning of Internet
Marketing.

The purpose of article marketing is also to build trust and credibility with your
readers by providing them with quality information that they can use. The key is
to provide good information, but not to provide everything there is to know on
the topic in one article, or in any articles that you submit.

By doing this, you are not doing your readers a disservice. You are leading them
to get the rest of the information from your website, for which you will provide a
link in your author’s resource box at the end of the article.

A typical article that is submitted is between 300 and 500 words in length. From
there, the reader should be directed to your website for an additional 300 to 500
words, which in turn links them to a sales page.

You can also promote products directly in your article content, as long as the
information remains informative and does not come off as a sales letter. Writing
a sales letter and trying to pass it off as an article will not help you at all. If
anything, it will make you look unprofessional, damaging your credibility in the
process.

The same is true for your resource box. It should not be a sales pitch. It should be
actual information about you, about a paragraph long in length, with a link to
your website at the end informing the reader that they can learn more about the
topic in question from your website.

Remember, the idea is to establish yourself as an expert in the field, to inform the
reader, and then to direct them to your website for more information. The selling
is done at the website, not in the article!

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2.2 Formatting Your Winning Article
If you can write, that is wonderful, you are well ahead in the game when it comes
to article marketing. The question is, can you format your article in the right way
to produce the results that you want?

A good article starts with an outstanding, attention grabbing headline. However,
the headline cannot be ‘hype.’ Following the headline, you should have a sub
headline, which also should not be hype. Headlines are very important,
especially in the Internet World.

Remember that there is no ‘cover’ to judge your article by, other than the
headline. The headline must compel the potential reader to read the article, and
the subheadline should serve the same purpose, stating what the article will be
about.

A good article will be between 300 and 500 words in length, divided into no less
than three paragraphs. You should avoid paragraphs that only contain one
sentence as well, unless that sentence is just a few words long and needs to stand
out for effect.

The opening paragraph should let the reader know what the article is about, and
what they will learn in the following text. Do you remember writing a thesis
sentence in high school or college? It is much the same thing for articles. Make a
statement or ask a question, then prove it or answer it within the text of the
article. It is important that each paragraph leads the reader to read the next
paragraph. You want them to reach the bottom.

The final paragraph should wrap up your article, summarizing what has been
conveyed in the body of the article. Following the final paragraph, you should
provide a resource box, which is in effect information about the author – you –
and should include a link to your website, where the reader can learn even more
about the topic.

Finally, you want to let readers know that they are free to reprint your article, as
long as it stays intact and includes the resource box. This is how your article will
become viral.

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When you have finished writing your article, put it away and read it again the
next day. Too often, writers become fixated with their own writing, and the
information is not as good as it might be with a more objective point of view.
Don’t be afraid to ask a friend to read over the information, and ask for criticism.

2.3 Age-Old Question: How Many Words
per Article?
How long an article that will be used for article marketing purposes should be is a
source of controversy. Some say 600 words, others say 750 words. Some believe
they should be even longer. Which expert is right? Which is wrong? How long
should the articles be?

First, let’s take a look at ezine publishers, keeping in mind that their publications
are typically delivered via email to a large number of people. This means that they
try to keep the size of the newsletter down. Typically, ezine publishers do not
want articles that are longer than 750 words.

Because you want your articles to be viral, and you want ezine publishers to pick
them up and publish them, the articles that you submit to the article sites should
also not be longer than 750 words. Now that we have established the maximum
length, let’s take a look at the minimum length.

While there are no required minimums, without a doubt, an article that is less
than 300 words long really isn’t worth reading. Most ezine publishers won’t
publish it because it most likely does not have enough information to be of any
value to their readers. So, your article should be no shorter than 300 words, and
no longer than 750 words.

Typically, between 300 and 500 words is optimal. You can get your point
across without giving everything away, and direct the reader to your website for
more information on the topic in question.

While this range is on the shorter end, it is a good size for an article because
readers don’t want to read on and on and on. Because you have such a small
number of words to work with, you must make sure that you use your words

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wisely to get your point across, while capturing the readers attention, and getting
your point across at the same time.

Just remember that the ultimate goal is to get the reader to your website, where
you can provide them with more content, as well as a sales letter to sell your
product or service.

2.4 Types of Articles You Can Write
What type of article should you write? Were you even aware that there are
different types? There are! In fact, there are five types of articles: the tips article,
the story article, the personal experience article, the facts article, and the
recommendation article. Let’s take a look at each type.

The tips article is of course an article that provides the readers with tips on a
particular subject, such as how to quit smoking or how to design a website that
converts well. The tips may be numbered, or laid out with bullets, and the title
should include the number of tips that will be covered, such as ten tips to help
you stop smoking now.

The story article is exactly what it says. It is used to tell a story that is not
necessarily the writers own personal experience. The story may be true or it may
be fiction, but it will almost always be about somebody else. The trick is to keep
the reader reading!

The personal experience article will be about you and an experience that
you have had that relates to your niche market in some way. For instance, ‘How I
stopped Smoking’ would most likely be a personal experience article.

The facts article is simply an article that informs, using proven facts for
content. For instance, “What Smoking Does To Your Body” would be a facts
article, because you have medical science and research to draw from to provide
content and back that content up with scientific proof.

Finally, there is the recommendation article. You must be very careful with a
recommendation article. These are used to promote a product, but the content of
the article must be informative in nature. For instance, if you are recommending
a patch to help one stop smoking, the article cannot be ‘salesy’ in nature. It must

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inform. For example, you might discuss the problem of skin irritations with such
patches, and use facts or your own personal experience to show that a particular
patch doesn’t cause the irritation that others do.

Many writers often combine different types of articles into one article. You can do
this as long as you don’t run over 750 words in length. The important thing is to
choose the article that you need to convey your message and get readers to visit
your website.

2.5 Article Writing Tips
Writing articles isn’t as hard as you may think. If you understand the rules of
proper grammar, and you have a word processor or word processing software
that includes a spell checker, writing articles becomes quite easy in fact. Here are
some tips to help you out.

1. Don’t make it harder than it really is. This is the first mistake that
most new article writers make. Think about what you want to say, then
just start writing. Don’t worry about spelling or grammar, just write until
you have said all that you wanted to say. Editing comes after the
information is down on paper – or on your computer screen in a
document.

2. Don’t get stressed over your topic. You already know what it is that
you want to sell. Look at your product or service from a customers point of
view. Visit forums where your customers participate and find out what
their questions are. Base your articles on those questions, answering the
questions.

3. Don’t make your articles too long or too short. Articles should be
between 300 and 750 words, with the optimal length between 300 and
500 words. Use the word counter on your word processor, and don’t go
over or under these words.

4. Do not submit your article the minute you finish it. Put it away
and come back to it later. Read it over and make sure that you have said
what you wanted to say, and then have someone else read it. Ask for

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constructive criticism, and really pay attention to what your test reader has
to say.

5. You are writing an article, not a sales letter. The article should
inform and lead readers to your website. The selling is done at the website.
Articles that are obvious sales letters lose the readers respect and damage
your credibility.

6. Stay Focused. Make sure your article stays on track. If you find yourself
writing away from what you originally intended your article to be about,
make a note about the new article idea you have accidentally found, and
get back on track with your original plan.

7. Finally, write like you talk. Write like you are talking to a close friend.
Don’t try to use words that you have to look up in the dictionary. Use your
everyday language, and your personality will shine through. Allowing your
true personality to shine through in your articles is the first step to
building a relationship with your readers.

2.6 Common Article Writing Mistakes
You Must Avoid
While article marketing is easy, and effective, there are mistakes that you must
avoid if you are to do this successfully. Making some of the following mistakes
can cost your credibility. In the world of Internet Marketing, your credibility is all
you really have to fall back on! Protect your reputation and your credibility by
avoiding the following pitfalls:

1. Do not allow your article to become a sales letter. The readers are
not stupid people, they recognize sales letters and ads when they see them,
and trying to pass such off as an informative article will lead to your failure
– very quickly.

2. Don’t make your article too short. Your article should be no less than
300 words long. Anything less does not count as an article and probably
will not be taken seriously. Alternately, do not make your article too long.
750 words is the maximum length for a good article.

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3. Check your spelling and grammar! Poor spelling and grammar has
been the downfall of many hopeful Internet Marketers. There are many
word processing software titles on the market that will help correct any
spelling or grammar mistakes you might make. Check and double check
spelling and grammar before submitting your article!

4. Avoid a sales pitch in your author’s resource box. This space is for
information about the author, and should be used as such, with a link for
more information on the topic included at the end of the author’s
information. Don’t turn the author’s resource box into an advertisement.

5. Avoid hype in your headlines, sub headlines, summaries, and in
the article itself. Also avoid stating facts that you have not researched.
You can bet that someone who actually knows the facts will read the
article, and they will call you out on facts that are not stated correctly!

6. Do not plagiarize! Plagiarism is the act of copying work word for word,
or even paraphrasing. Do your research, then write the article based on
what you have learned, or quote and acknowledge your sources. You will
never get ahead by stealing someone else’s work!

2.7 Creating Your Resource Box
Whether you write your articles yourself, or have a ghost writer write them, you
will need to create a resource box. A resource box is a paragraph that is placed at
the bottom of the article, which provides information about the author, with a
link to the authors website for more information.

A resource box may also be called an author’s biography, about the author, or the
author’s information. It should be short and to the point. Long resource boxes
come off as ads, bore the reader, and may cost you a reader or a sale – or several.
Experts recommend resource boxes that are no less than five lines, and no more
than seven lines in length.

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The resource box should state the author’s name, a little about their background
– the background that gives them the expertise to write the article in the first
place preferably, and a link to their website.

Here is an example of a great resource box:

Joe Doe has been a practicing consultant to some of the world’s finest
writers for the past 15 years. He specializes in copywriting and
editing. Joe also publishes an award winning weekly newsletter for
copywriters, which can be obtained for free by sending a blank email to
subscribe@joedoe.com . You can learn more about copywriting at Joe
Doe’s Copywriting Site located at http://www.joedoessite.com

Everything is covered in the resource box above. We’ve covered who wrote the
article, the experience they have in the field, promoted the award winning
newsletter, and invited the reader to the website to learn more. No hype, no
advertising, other than letting readers know about a free newsletter that can only
benefit them.

Please note the website address in the resource box. It isn’t written as
www.joedoessite.com , it is written as http://www.joedoessite.com , which makes
it clickable. Readers don’t mind clicking, but most won’t even know how to copy
and paste. Those that do won’t bother to in most cases.

If your resource box has all of the elements in the one above, you will have a
winning resource box. Remember: Your name, your background that makes you
an expert in the field, an offer of something free (preferably a newsletter), and a
link to the website for more information. Those are the key elements of a great
resource box!

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Chapter 3:

Creating Articles without Writing a
Single Word!

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3.1 Outsourcing Article Writing to
Ghostwriters
Whether you have writing skills or not, it may make more sense for you to
outsource your article writing to a ghost writer, or to several ghost writers,
depending on your needs. If you need hundreds of articles in a short amount of
time, you may need more than one ghost writer.

There are many reasons to outsource writing, but unfortunately, finding a good,
affordable ghost writer is not always easy. You can post a bid request for the work
at one of the freelance sites, such as www.elance.com or www.rentacoder.com ,
but you may not get a great writer.

One of the major problems that buyer’s experience at these sites is the fact that in
order to get a low price, they typically have to hire someone who doesn’t speak, or
write, English very well. This doesn’t mean that the ghost writer isn’t any good, it
simply means that they don’t know English very well.

Another problem that is common at these freelance sites is plagiarism. If you
purchase articles from a writer at a freelance site, you must run each article
through copyscape at www.copyscape.com to ensure that the work was not
plagiarized.

Your best bet is to find a ghost writer that you can work with exclusively for all of
your writing needs. Most of these writers are quite expensive, but there are a few
that produce quality articles at a reasonable price. One such company that
employs writers and charges reasonable rates can be found at
www.writingandtranscriptionservices.com . Here, you can get 300 – 500 word
articles written for under ten dollars.

The key to working successfully with a ghost writer is to be very clear about what
you want. Providing the writer with a list of topics or titles for the articles is very
helpful, and enables the writer to produce what you are looking for. A good writer
will have a very short turn around time for your articles, depending on how many
you require, and how much research must be done on the topic.

Most ghost writers will require a deposit upfront for clients that they have never
worked with before. This deposit is usually equal to one third or one half of what

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the total fee is. However, once you have established a working relationship with
the writer, they will usually not require a deposit, and you will simply pay for the
work once it is completed.

3.2 Using Shortcuts via Purchasing
Private Label Rights
Private label rights articles provide you with a quick way to get some content
submitted to the article sites. However, it is important that you realize that some
work needs to be done to the articles before they are submitted.

First, realize that you are not the only person purchasing the private label rights.
When multiple people start submitting identical articles, with different authors
names, it can become a problem. Your best bet is to make your private label
articles unique.

In most cases, you have the right to change the private label articles as you see fit.
You can do a total rewrite of the work, or you can just change a few things that
will make it different from what the other owners of the same articles have.

Start with the headlines and subheadlines. Change them completely. Don’t
detract from what the article is about, however. Make sure the headline still
reflects what the article is about, just make sure that it is different than what it
originally was.

Next, change the first and last paragraphs. Again, you don’t have to change the
meaning of them, just change the words, even if you just change a few words in
each sentence. Making these changes won’t take more than just a few minutes.
Replace one word with another word that is completely different, but has the
exact same meaning.

Be on the lookout for links within the article. Replace these with your own
affiliate links, or even with different product links if you so choose, as long as the
links you are placing in the content still relates to the content it will be fine.

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Finally, read the article through. Is there anything that you would naturally say
differently, or even better? If so, make those changes. With those changes, the
article is no longer a private label rights article, it is uniquely your own!

3.3 Making Use of Interviews
Have you ever done an interview? If so, you have content for an article – or
possibly even several articles. Interviewing other experts in your niche is a great
way to produce content that your readers will appreciate.

Interviews used as article content is also a great way to get the reader to your site.
When you use interviews as article content, make sure that you don’t print the
entire interview. Instead, use portions of the interview, with your own paragraphs
of information tossed in. Then, at the end of the article, invite readers to enjoy
the interview in its entirety at your website.

Give your interview content article credibility. Let readers know how the
interviewee can be reached, and give background details about this person within
the content of the article as well. Readers want to know what qualifies this person
to speak about this topic. Do not add this information into the resource box –
that is reserved for you, the author of the article.

When you conduct interviews, record them, then have the recordings transcribed.
This can be done at very reasonable rates, and you will definitely want the
interview in print, as well as in audio format. One of the lowest priced services for
transcribing that produces high quaility work can be found at
www.writingandtranscribingservices.com .

Write your questions before the interview, and really think about what your
listeners or readers want to know from this person. Do not rush in unprepared.
Also seek out experts that will greatly interest your readers as well.

Make sure the person that you interview gets a copy of the article as well. This
person may have a list of subscribers, as well as their own website, where they
will most likely announce your article. It’s about them, afterall, and they can only
benefit from letting their customers and readers know about it. This in turn
benefits you by getting more traffic to your site, more people opting into your list,
and ultimately, more sales.

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Again, interviews make great content for articles. Readers are always interested
in what experts have to say about topics that greatly interest them, and Internet
Marketers have found that providing readers with these types of articles produces
a lot of sales.

3.4 Other Known Ways of Churning
Articles without Writing
There are many ways to produce articles without writing a word. Having articles
ghost written is one way, buying private label rights articles is another option,
and interviewing experts is yet another way to produce article content.

Another way to produce articles without actually writing is to ask someone who
does write if you can ‘borrow’ their writing for your article. You will, of course,
give the person credit, just as if it were an interview, stating the persons name
and credentials within the text of the article, then fill the content up with quotes
from the other writers article or articles.

This is a win-win-win situation. You get an article created, without writing. The
other writer that you are quoting gets free publicity, and the reader gets the
information that they want or need. Everybody wins.

You can also use works that are in the public domain for your articles, as long as
they relate to your niche. You do not need permission from the author to use their
work, but it is important, for your credibilities sake, that you not try to pass the
work off as your own. Quote it. Let readers know where you found the
information.

Do surveys, and use the results as as article. This requires just a little writing, but
compiling the results and turning it into a fast article doesn’t take very much time
at all. You can conduct surveys through Survey Monkey at
www.surveymonkey.com .

Use information provided by the Government. Works written by United States
Government Authors are automatically in the public domain. The government
does quite a bit of writing – on a wide variety of topics. Visit any United States

24


Government website, and you will quickly become overwhelmed with the amount
of information that you are free to republish.

As you can see, with a little research and ingenuity, you can create and distribute
articles, in a legal fashion, without writing a single word – or at the very least by
writing only a few words.

25

Chapter 4:

Distributing Your Articles for
Maximum Exposure

26


4.1 Conveying Free Reprint Rights to Your
Articles
The purpose of writing and distributing articles is to get traffic to your website,
establish yourself as an expert, and ultimately to increase your sales. Just writing
and submitting articles isn’t enough, however. You must give your articles the
ability to become viral.

A viral articles is one that you write once, and distribute to the various article
sites on the Internet. From there, ezine publishers, blog writers, and website
owners who publish information in your niche will find the article and publish it
on their websites, blogs, and in their ezines.

From those websites, blogs, and ezines, other people who also have a media in
which to portray your work will pick it up and publish it as well. It just spreads
and spreads. The sky is the limit.

Five years from now, you could be surfing about the Internet and come across an
article that you wrote and distributed just today. Will you be surprised to find
that the website owner only recently published your article on their site? If you
conducted a search for that same article, at that time five years from now, you
may be astounded as to how widely the article traveled!

However, the article won’t go anywhere unless you give it the ability to become
viral. This is easily done by including a notice at the very bottom of the article
that gives others permission to reprint the article, free of charge, providing that
the article remains unchanged, and the author’s resource box is included in the
reprint.

It’s that simple. One small sentence at the bottom of your articles can change the
entire scope of your business, simply by allowing the article to spread like wild
fire. Without that notice, others won’t be certain that your article is available for
reprints, even if they find the article at an article site. If they are in doubt, most
people won’t use it at all to protect themselves from copyright infringement
accusations.

To ensure that your article becomes viral, make adding the reprint permission
statement to the bottom of your articles a required element of the article itself!

27


4.2 Submitting Articles to Article
Directories
Once you’ve written your article, you should put it away for a while then read over
it again. However, once you know that your article conveys your message in the
way you wanted it to, you are ready to start submitting it to the article sites.
These sites may be called article banks or article directories – and each one has
it’s own rules for submission.

First, be prepared. Most of the sites will require you to register, which is free. You
should probably make a document that you can copy and paste from with your
name, address, telephone number, email address, business name, and website
address, as well as the username and password that you would like to use. You
can also use software, such as Roboform at www.roboform.com .

Be sure to read the submission guidelines for each site before you submit your
first articles. Some allow any number of article submissions, while others will
only allow one or two article submissions per week. Some article sites will not
allow submissions that are done with software. It is important to follow the
guidelines, or you have the potential for getting banned from the site completely.

Most of the article banks will publish your article in its entirety on their site,
while others will only link to your article, which must be on your own website.
You will again need a copy and paste file, or robo form to fill out the forms for
submission on each site. You will find that typing in the same information over
and over becomes quite tedious.

It’s much easier to copy and paste or have software fill in most of the information
for you. Then, you simply copy and paste in your headline, subheadline, the body
of the article, and your author’s resource box information. Some of the sites will
store your author’s information for you, and you may need to alter this for
different articles that are related to different products or websites.

You will receive a lot of email after you submit articles. You may want to consider
getting a separate email account for this mail, but make sure that you can access

28


that email account, because when you register for the first time at these sites, you
may need to confirm your registration.

Below, you will find a comprehensive list of some of the better article sites on the
Internet. There are literally hundreds of sites, but these are the ones you should
start with.

Article Blast
http://www.articleblast.com/index.php

Article City
http://www.articlecity.com

Article Finders
http://www.articlefinders.com

Article Hub
http://www.articlehub.com

Articles Factory
http://www.articlesfactory.com

Connection Team
http://www.connectionteam.com

Constant Content
http://www.constant-content.com

E-Calc.net
http://www.e-calc.net

Free Zine Site
http://www.freezinesite.com

Go Articles
http://www.goarticles.com

How To Advice
http://www.howtoadvice.com

29


Idea Marketers
http://www.ideamarketers.com

Marketing Seek
http://www.marketing-seek.com

Morgan Article Archive
http://morganarticlearchive.com

Simply Search 4 It
http://articles.simplysearch4it.com

The Ezine Dot Net
http://www.theezine.net

Valuable Content
http://www.valuablecontent.com

Certificate.net
http://certificate.net

Xongo
http://www.xongoo.com

4.3 Submitting Articles to Popular
Membership Sites
Aside from article directories, there are other places where you can submit
articles as well. These places include private members sites. In most cases, you
will need to be a member of the site to be allowed to submit articles, but there are
some sites that do not require membership.

By submitting your articles to private members sites, you may find that your
articles become more valuable to you and your profits. While using article banks
is effective, the competition for attention to your article will be less rampant at a

30


private members site. This basically means that your article will be read more
often, and used by others more often.

Membership sites will each have their own guidelines for submission. Make sure
that you read the guidelines and adhere to the rules before making a submission
so that you don’t get banned from the site.

Many membership sites will have a special section of their websites for the
submissions, while others will allow articles to be published as messages in their
forums. However, to access the forums, you must be a member in most cases.
Always keep your eyes open for an opportunity to submit an article. Sometimes
the submission link is in very small letters.

Some membership sites even syndicate articles that are submitted on their
members websites. All the member has to do is add a small snippet of HTML
code to the webpage that they want the submitted articles to appear on. This
means even more exposure for you!

One membership site that does not require membership for article submission is
Sure Fire Wealth at www.surefirewealth.com . As long as the article is an actual
article, and not a sales letter disguised as an article, your material will be most
welcome here, and members have the option of having submitted articles
syndicated on their websites.

4.4 Compiling Free Reports for Viral
Marketing
Everybody loves free reports, and you are going to like them even more. You can
actually use other people’s free reports for your article content. This does give the
author of the free reports free promotion, but it also helps you to produce content
quickly and easily, which of course gives you promotion as well.

The idea is to compile the information contained in free reports to create an
article – or even a white paper – for viral marketing purposes. You can use
snippets of one free report, or snippets from several related reports for your
article. You could even turn free reports into a series of articles.

31


Free reports on just about any topic can easily be found. You can do a search in
Google with the words free report and words that describe your particular niche.
Note that the difference between a report and an article is that reports are
generally more than 1000 words in length, and in many cases, more technical in
nature. They are not simple ‘how-to’ information. Instead, they usually present
facts and figures related to a niche.

This serves several purposes. When you take this information that is more
technical in nature, and break it down for your readers, not only are you
providing valuable content for your readers, but you are even further establishing
yourself as an expert in your field. This tells your readers that you stay up-to-date
on the latest information within your niche, and you can be counted on for good
information, even if it isn’t information that you wrote yourself.

Again, just be sure that you give credit where credit is due. Do not use the entire
contents of a free report in your article. Just use the parts that relate as closely as
possible to the scope of your article. Then, make sure that you quote your source,
and even let your readers know where they can obtain the full report for
themselves.

4.5 Using Blogs as Distribution Vehicles
Everybody is blogging these days! Kids, teens, moms, dads, and even grandmas
are blogging. Due to the popularity of blogs, and the ease of use, even businesses
blog. It could be the business owner blogging, in the case of a small business, or it
could be someone hired to blog for a major corporation, such as Microsoft.
Everywhere you look, there’s a blog.

You can use blogs in a couple of ways to help your article marketing endeavors
along. The first way is to publish your articles on your own blog. Setting up a blog
is easy. Most webhosting companies include blogs in the webhosting package, or
you can choose a hosted blog, such as that found at www.blogger.com .

Make sure that your blog has syndication or RSS abilities, and allow your blog
readers to syndicate your articles! This is a vital point in using blogs for the
distribution of articles.

32


Simply get your blog set up, set up any categories that you want to have, and start
copying and pasting your articles in. Make sure that you use pinging features so
that blog directories are updated each time you add content to your blog. Also
visit http://pingomatic.com/ to have several services ping your blog at one time
as well. This will help increase traffic to your blog.

The second way to use blogs to help your article marketing is to visit other
peoples blogs that relate to your niche. When you find a topic that you have
written an article about, add a comment, with a link to the articles (preferably to
the article posted on your own blog), inviting other readers of the blog to read the
article.

In most cases, it would be considered bad form to post your entire article on
someone else’s blog. Make sure you simply link to the article instead of posting
the entire article, and make sure that the article really is very relevant to the topic
at hand.

4.6 Gaining an Edge with Forums in
Article Marketing
Forums are valuable tools for anyone who is doing business – online or offline.
Forums benefit business owners in multiple ways. They are used to find products
that need to be created to fill a gap in the market, to let people know about
products that are available, to learn or to teach, to find topics to write articles
about, and even to distribute articles that have been written.

Many forum owners invite members of the forum to submit articles, and they
provide a special place on the forum for this very thing. You need to take full
advantage of this!

Before you participate in any forum, or even submit articles to a forum, it is very
important that you read the guidelines and follow the rules. Just posting articles
in inappropriate places on a forum will get you banned. This act also makes you
look desperate and unprofessional.

It is a good idea, as well, to be active in a forum that you want to regularly submit
articles to. Again, make sure that you do not post inappropriate things during

33


your participation. For instance, most quality forums do not allow advertising,
and many do not allow you to use affiliate links in your posts. Most, however, will
allow you to use a signature file at the bottom of your posts.

As stated earlier, forums are also used to find topics to write about within a niche.
Usually, people don’t want to read what you write about – unless you are writing
about something that they need or want to know. The only way to find out what
they want to know is to either ask them, which can be done with a survey, or to
listen (or read) to what they are saying. Forums is the place to find out what
people within your niche want or need to know.

You can find forums on the Internet on just about every topic imaginable. Simply
go to Google, and type in your niche and include the word ‘forum’ at the end. You
may be amazed at the forums that are in existence!

One of the most popular forums on the Internet today is the Warrior Forum at
http://www.warriorforum.com/forum/ . This forum has been active for more
than six years, and they do allow article submissions.

4.7 Looking Out Directly for E-zine
Publishers
Ezine publishers are people that you definitely want to know – especially the
ezine publishers that publish ezines that fall within your niche. These people are
vitally important in your article marketing endeavors, and you need to start
building your own database or list of ezine publishers.

You can start by visiting the various ezine directories and subscribing to ezines
within your niche. You should definitely subscribe and read one or two issues
before you start submitting articles. Some ezine directories, such as The Directory
of Ezines at www.directoryofezines.com , even provide information about
whether or not article submissions are accepted, where they should be sent, and
guidelines for the articles. This is valuable information.

When you decide that you do want to submit your articles to particular ezines,
contact the ezine publisher directly. Even though an ezine publisher may accept
article submissions, they typically give preference to those that are submitted by

34


someone with whom they have some type of relationship. Just submitting articles
with no other form of contact does not make a relationship.

Instead, write a personal email. Tell the publisher how much you enjoy the ezine,
and include what you like the most about the ezine. Let the publisher know that
you have articles that their readers may be interested in, and ask them if they
would like you to submit them. If you can pinpoint a particular topic within the
niche to discuss with the publisher, you will find that you get your foot in that
door more easily.

Be very careful not to overwhelm ezine publishers with your articles. These are
busy people that get tons of email. Instead, send an article once a week or even
once a month. Also, ezine publishers like exclusives. They like to publish the
information first. Once a week, write a quick article exclusively for one ezine, and
submit it to the publisher letting them know that it was written exclusively for
their ezine.

4.8 Other Effective Article Distribution
Strategies
There are many ways to get your articles into circulation, and you would be wise
to use them all. These methods include distributing articles to the article
directories or repositories, sending your articles to your list of ezine publishers,
using a blog to publish your articles, using other people’s blogs to promote your
articles, submitting your articles to private members sites, and submitting
articles to forums that allow articles.

However, there are a few more ways that you can distribute your articles. Keep in
mind that the purpose of the article is to get traffic to your website. With that in
mind, most people forget to put their own articles on their own websites.
Websites need content, you’ve written content – make sure that content makes it
to your site.

Another way to distribute your articles is in the form of an ebook, which is
essentially a PDF file, where you have compiled all the articles that you have
written on a specific topic. The ebook should be free, and you can list it at various

35


ebook directories around the Internet, and allow others to give your ebook away
as well.

Use your articles as part of an email series or email course. Again, the series or
course should be free. Simply set up an autoresponder for the series or course
and put a sign up box on your website. This will not only help your article
distribution, it will also help you build an email list.

Put all of your articles, in text format, in a folder, compress the folder, and upload
it to your website. Now, on every single email you send out, include a signature
file that lets people know that they can download this file, for free, and use the
content as they see fit, as long as the content is not changed, and the authors
information remains intact.

Articles can be used in many creative ways, if you think about it. Always be on the
outlook for ways to distribute your articles to others, and don’t let any
opportunities pass you by.

36

Chapter 5:

Exploding Profit Centers in Your
Articles

37


5.1 Offer Re-branding Rights to the
Articles
While most article marketers concentrate on ensuring that those who use their
articles do not alter them and that the authors information is always included
with the article, you can choose to take a different road. Allow your readers to
change the links within the article, and within the resource box to their own
affiliate links.

Right now, you are probably thinking “That’s just crazy! What would be the point
if my articles will no longer contain my own affilaite links!” The point is that in
the author’s resource box, the link to your website remains unchanged. You are
still the author of the article, and you still get the recognition.

As you can see, you still benefit by getting the recognition and the traffic to your
site, but you benefit even more because now ezine publishers and website owners
are more compelled to use your articles, simply because they benefit from them
as well.

This works well if you have affiliates promoting your product, or affiliates that are
signed up under you when you are promoting someone else’s product as well. In
fact, it motivates them to use the articles, and it gets you more commissions.

However, in many cases, it will be more appropriate to allow your affiliates to
replace the links within the article as well as the resource box – meaning that
they replace your authors information with their own. This will depend on what
you hope to accomplish with your article in the first place.

Another option is to allow affiliates to replace all links within the article and the
resource box with their own affiliate links, but to leave the rest of the authors
information as it is, giving you recognition as the expert. You still benefit with
increased commissions, and you benefit later on because you are keeping your
foot in that door as an expert in the field.

38


5.2 Selling Private Label Rights to Your
Articles
You can profit from articles in a variety of ways. You can write and distribute
articles to drive traffic to your site where sales are made. You can allow your
affiliates to use your articles and replace your links with their own affiliate links.
You can also compile your articles and sell them as a complete information
product.

Another way to profit from your articles is to sell the private label rights to them.
In this way, you do not benefit from the links in the articles, since those will be
changed by the people who buy the private rights. You also do not benefit from
the recognition as an expert. Instead, you simply benefit from the profit gained
from the sale of the private label rights.

Ideally, you would bundle a specific number of articles in one file. The articles in
each file should be on the same topic, and the folder should be compressed. You
would upload this compressed folder to your site, and link to it from a webpage.

If you produce a large number of articles on a regular basis, it is a good idea to
start a monthly membership site, where members pay a monthly fee, and you
continually upload new batches of private label rights articles.

If the articles are of high quality, this can become a very lucrative business for
you. You don’t even have to write the articles yourself. You can have ghost writers
produce the articles, and choose topics based on what your members request.

You will need to create a private label rights license, which will need to be
included in each file of articles. You will also need to publish the license within
the members area of your members website as well.

You may not even have to create a members website at all. Instead, you might
consider contacting the owner of a private labels rights membership site and sell
your batches of articles outright to them. However, you should get an
arrangement with such an owner before you write or produce articles that are
intended for this purpose.

39


5.3 Compile Your Own Paid Digital
Product with Your Articles
After producing reams and reams of articles to promote your website, you will
find that those old articles still have a lot of mileage left in them. One of the ways
that you can use your old articles is to compile them into a digital product of your
own, which can be sold.

Information products result in billions of dollars that are spent globally each
year. You can get your piece of that pie by taking old articles that are still relevant
today and compiling them into PDF format to create an ebook. Then, you can
create a website with a sales letter to sell that ebook. After you’ve done that,
simply go to ClickBank at www.clickbank.com , get signed up and allow affiliates
to sell your ebook for a percentage of the profits.

It really is that simple.

You can also create membership websites using your articles for content.
However, if this is what you plan to do, it will be better if your articles are not
available elsewhere as free content. If they are, this will lower the value of the
membership site. However, your old articles can be rewritten and made new
again with just a little time and effort.

You could incorporate your articles into Power Point, and then turn the Power
Point into a CD presentation, and sell the CD’s. Don’t for one minute picture
yourself sitting at home, burning CD’s, packaging the CD, and running back and
forth to the post office. You can hire a fulfillment company that can handle all of
that for you at a reasonable cost. Just remember that the content must be fresh,
or freshened up, and of value to your customers.

These are just a few ways to turn your articles into digital products that you can
sell. The important thing is the the work is of the highest quality, and that it is a
digital product that your market needs. Just throwing together some articles,
putting them on a website, and calling it a members site isn’t enough. There must
be value in the site for the members.

40


5.4 Compiling Short Reports as Bonuses
Anytime you sell a product, you will have competition. You must find a way over
and around the competition to get the customer to make a purchase from you.
One of the best ways to do this is to offer the customer more than your
competitor is offering – within the same price range.

You can create multiple, valuable bonuses by compiling short reports. These
reports can be created from articles that you have written or had written for you
in the past. They can also be totally fresh content that is designed specifically as a
bonus for the product you are trying to sell.

Ideally, the short reports will relate to the product that is being sold. They may be
how to reports, such as how to get the most out of the product in question, or
other reports that relate to the product in some way. They could also be related
reports that actually advertise a high ticket back end product as well.

Such bonuses can be used to increase the value of your own product, or to
increase the value of a product for which you are an affiliate. If you do not own
the product, just let your prospects know that as soon as they make a purchase,
you will be sending them a link to download their bonuses. Then, when you are
notified of the sale, follow through on your promise.

Short reports, which you will call exclusive reports or special reports when talking
with your customers, can be compiled into PDF format and delivered that way.
Also, you should include your contact information within the report, along with
your website address, and give your customers permission to share the reports
with others.

Creating short reports in this manner is free, unless you have to pay a ghost
writer, and adding these reports as bonuses will only serve to increase your sales.
After all, you are offering something that your competition does not have. This is
your creation, for your customers only.

41


5.5 Other Profit Centers You Can Build
into Your Articles
Never forget that the bottom line is always to increase your profits. This is also
true in article marketing, and many Internet Marketers earn an astounding
amount of money simply by writing articles.

Articles can drive customers to your website, where a sale can be made. They can
be used to build confidence and trust, and to establish yourself as an expert,
which in turn increases sales. They can be compiled into a file and sold as private
label rights articles. They can be compiled into digital products and sold.

But there is one more way to profit from your articles. You obviously want to
advertise your website, within your author’s resource box, but what can you do
within the article itself to monitize from it?

Remember that the object is to make money. Does it really matter whether that
money comes from a sale of your product or a sale of someone else’s product, as
long as it ends up in your pocket? Not really!

Use your competition to earn money. Sign up for their affiliate programs, and
promote them within the text of your articles. Sign up for programs that are
directly related to the content of your article, even if they are not in direct
competition with you. Don’t be afraid of the competition – use them to your
advantage!

When including affiliate links, make them attractive. You will discover that
obvious affiliate links are usually ignored. If this means that you must direct the
reader to a specific page of your website, and then have them click through to the
affiliate products sales page, then do so. You can also use software that cloaks
and/or shortens affiliate links as well.

The important thing here is to not allow your article to become an ad or a sales
letter. Make sure it is informative, then recommend an affiliate product that fits
in with the topic of the article. You may be pleasantly surprised at how much
your overall profits increase, and how quickly that happens.

42

Chapter 6:

In Closing

43


6.1 Article Marketing Tips
Article marketing is some of the most effective marketing you will ever do. You
will be astounded at how well it actually works – if you do it right. Here are some
tips to help you get started on the right track when it comes to affiliate marketing:

1. Don’t assume that you can write. Not everyone can write in a way that
compels potential readers to read. Write an article and ask others to read
it. Ask for constructive criticism, and insist that your friend or relative
reading the article be honest with you. If you can’t write, or you don’t
express yourself well in writing, hire a ghost writer.

2. Write more than one author’s resource box, and test different
versions of it to find out which one works best. This may require
extensive testing to determine whether it is the text of the article that
promotes the click-through, or the text of the author’s resource box.

3. If your articles are not getting you the traffic that you desire,
you are probably doing something wrong. Before you take the time
and effort to submit another article, fix the problem. Change your author’s
resource box. Look at other articles that are published within your niche
and see how yours compares. Figure out what is wrong and fix it!

4. Use software to submit your articles if you must, but submit to
the better article repositories manually. If possible, pay a
submission service to submit articles for you. Many article repositories ban
software submitters.

5. Write and submit articles on a regular basis. Create a schedule and
stick to it. If you can submit one article per week, that is great. If you can
submit every two weeks, that is fine as well. Monthly also works. However,
if you need back links fast, or exposure fast, submit one article every single
day for the first month, then cut back to a less demanding schedule.

6. Always check and double-check your spelling and grammar
before submitting an article. Submitting articles with incorrect
spellings and poor grammar only serve to damage your credibility!

44


6.2 Is Article Marketing For Everyone
While anyone in any type of business can participate in article marketing, it isn’t
necessarily the right marketing vehicle for everyone. It can be a time consuming
endeavor, and many simply don’t have the time for it because they are running a
business that is already somewhat successful.

Article marketing is best left to those who can write. Writing a 300 to 500 word
article does not take a lot of time. In fact, after you’ve done it a few times, you will
find that you can produce such an article in fifteen or twenty minutes – if you
have writing skills.

If you cannot write, you must have the means to pay a ghost writer, and you will
most likely have to try out several ghost writers before you find one that works
well for you. This does cost money, and writers won’t wait to be paid until you get
paid. They expect to be paid when they finish the writing job – not after you
monetize from it.

Article marketing is also for those who are looking for free or low cost ways to
market a business. Article marketing is one of the most effective low cost or free
ways to market a business on the Internet, and that is not likely to change any
time soon.

If you can write and submit your own articles, article marketing won’t cost a
thing. However, if you cannot write, you will have to pay a ghost writer. If you
don’t have the time required to submit articles properly, you will have to pay a
service to do this for you. However, paying a ghost writer and paying a
submission service is still quite affordable.

If you have never tried article marketing, and you aren’t sure that you are cut out
for it, the only way you can find out for sure is to actually do it. First, see if you
can write an article. It may take an hour or two the first few times. If you can,
you’ve won half the battle.

Next, actually go and submit the articles yourself, and see if you are willing to put
in the time required for that. If not, check the cost of article submission services
and see if this is a marketing expense that fits within your budget.

45


By the time that you have written and submitted one article, you will know
whether this is something you are cut out for. By the end of one month,
submitting one article per week, you should have some idea as to whether or not
article marketing is worth the time it takes for the market that you are in.

46


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