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Riding on Fans' Energy: Touhou, Fan Culture, and Grassroot Entertainment

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Riding on Fans' Energy: Touhou, Fan Culture, and Grassroot Entertainment

  1. 1. <1>
  2. 2. May 28 th 2008
  3. 3. Hakurei Jinja Reitaisai 5
  4. 4. 30,000
  5. 5. 3 times expected
  6. 6. 3 times expected
  7. 7. no “catalog”
  8. 8. no entrance
  9. 9. 3 times expected
  10. 10. sold out
  11. 11. 10am
  12. 12. 東方 (Touhou)
  13. 14. exclusive convention
  14. 15. about same #participants
  15. 16. Square Enix Party 2005
  16. 17. 47,000 in 2 days
  17. 18. one man project
  18. 19. ZUN
  19. 20. programming
  20. 21. programming drawing
  21. 22. programming drawing writing
  22. 23. programming drawing writing composing
  23. 25. 1996
  24. 26. hobby project
  25. 27. 2008
  26. 28. media franchise
  27. 33. GIGANTIC repetoire
  28. 36. > 3,000 manga
  29. 37. > 500 music albums
  30. 38. > 100 games
  31. 39. since 2003
  32. 41. 18/100 most viewed
  33. 43. media franchise
  34. 44. obscurity  stardom
  35. 45. creative fans
  36. 46. inspire
  37. 47. create
  38. 48. inspire
  39. 49. chain reaction
  40. 50. free publicity
  41. 51. loyal fans/producers
  42. 52. feat
  43. 53. little $$$
  44. 54. participatory culture
  45. 55. grassroot entertainment
  46. 56. why?
  47. 57. imperfect/postmodern construction
  48. 58. laissez-faire on fan works
  49. 59. <2>
  50. 61. fans
  51. 62. active
  52. 63. fan activities
  53. 64. influence
  54. 65. media industry
  55. 66. cultural attractor
  56. 67. interesting
  57. 68. many groups
  58. 69. cultural activator
  59. 70. meaningful activities
  60. 71. 東方 ?
  61. 72. 3
  62. 73. hardcore gamers
  63. 74. anime/manga otaku
  64. 75. music lovers
  65. 76. Touhou is (damn) hard.
  66. 77. replays
  67. 78. share
  68. 79. socialize
  69. 80. gameplay not enough
  70. 81. characters & settings
  71. 82. anime/manga otaku
  72. 83. anime/manga otaku
  73. 86. Casablanca is a cult movie precisely because all the archetypes are there, because each actor repeats a part played in other occasions, and because the characters live not the &quot;real&quot; life of human beings, but a life as stereotypically portrayed by previous films. Casablanca brings with it the scent of   déjà vu to such an extent that the specator is ready to see in it also what happened after it.
  74. 87. 90+ characters
  75. 104. = + + +
  76. 105. When a repertoire of formulas is used wholesale, then the result is an architecture like Gaudi's Holy Family Church --- the same vertigo, the same stroke of genius.
  77. 107. To understand the evaluation/consumption structure of otaku culture, it is necessary to distinguish two levels of otaku's desire. One is the level of simulacra where the odd images like the examples above fill the market. The other is the level of database that consists of the types and elements and regulates the scope of simulacra.
  78. 108. Their desire toward those two levels are quite different from each other. In one hand, otaku is addicted to and absorbed in the given simulacra imagery. [...] We can call it a &quot;wet&quot; and exclusive desire. [...] communication with humans. However, in the other hand, otaku is perfectly &quot;dry&quot; towards the works in the level of database. They rather feel big zeal in decomposing the unity of the given work or character into types and elements, rearranging them and making another new work or character.
  79. 109. 2 nd level
  80. 110. 90+ characters
  81. 111. add to database
  82. 112. something familiar
  83. 113. mashup
  84. 117. serious flaws
  85. 120. beautify!
  86. 124. even better than the real thing
  87. 125. music
  88. 126. imperfect
  89. 127. catchy motifs
  90. 128. not arranged well
  91. 129. remix!
  92. 130. dBu music
  93. 131. change MIDI instruments
  94. 132. ネクロファンタジア
  95. 133. 少女幻葬戦慄曲  ~  Necro Fantasia
  96. 134. effective ads
  97. 136. MAD movies
  98. 138. world building
  99. 139. multiple product lines
  100. 140. The Matrix
  101. 141. The point of Touhou is to express the worldview of Touhou [...] As Touhou evolves, the characters and the game systems change, but the basic feel remains the same.
  102. 143. encyclopedia
  103. 144. mainstream franchises
  104. 145. deep, consistent world
  105. 146. digging details
  106. 147. Gensoukyou
  107. 148. shallow & inconsistent
  108. 149. in Japan
  109. 150. European vampires
  110. 151. Well, I live in modern times, so it makes it much easier. And I get to include things like rockets. If I had a setting in the past, I’d have to study a lot of history.
  111. 152. porous boundary
  112. 153. objects/people from outside
  113. 154. malleable > consistent
  114. 155. easy
  115. 156. create stories
  116. 157. nothing sacred
  117. 158. LOTS of doujinshi
  118. 159. 幻想入りシリーズ (Gensouiri Series)
  119. 161. ZUN’s skills
  120. 162. game maker & character designer
  121. 163. can’t draw
  122. 164. lousy world building
  123. 165. doesn’t matter
  124. 166. Let fans do the rest!
  125. 167. <3>
  126. 168. mainstream franchise
  127. 169. control fans
  128. 170. integrity & reputation
  129. 171. We love our fans. We want them to have fun. But if in fact somebody is using our characters to create a story unto itself, that's not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is.
  130. 172. Not Touhou!
  131. 173. Have fun!
  132. 174. In general, feel free to create derivative works --- I don’t really mind. If you ask, I won’t say no. The basic rule is that derivative works are something entirely different from the original. It’s not mine, and there isn’t really anything I could do to stop it if I wanted to, and it would be bad if I did, I think.
  133. 176. more fans!
  134. 177. fan generated content
  135. 179. indifferrent  tsundere
  136. 183. ゆっくりしていってね!!! (Yukkuri Shite Itte-ne)
  137. 189. acknowledge
  138. 190. utilize
  139. 191. fanarts
  140. 195. fan artist  pro
  141. 197. Nico [Nico Douga] is an interesting place that makes it easy for people to create new works by tying together existing things --- which is the essence of creation. [...] Following the progressions of evolutions from original works will probably result in something entirely new.
  142. 198. culture
  143. 199. flow
  144. 200. mix
  145. 201. nice surprises
  146. 202. <4>
  147. 203. how far?
  148. 204. answer: very far
  149. 205. Touhou
  150. 206. fan creation  growth
  151. 207. no exercises of exclusive rights
  152. 208. free promotion
  153. 209. more content
  154. 210. less $$$ needed
  155. 211. free culture
  156. 212. Free culture works.

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