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Lessons learned from a Attassa The company we started in edmonton, Moved to seattle, Then sold to Silicon Valley – Yousenditinc
Attassa’s life “sort of “ started in edmonton Built a prototype Raised money from valley investor Thrashed trying to find product/market fit for 3 years Were acquired by Yousenditin December of 2010
Look for pain … not a nail for your hammer.
Have a long term vision, but only a 1 month plan. Anything more and anyone with a clue will think you’re a fool.
Quit your day job and focus.  “Irons in the fire” are for losers.
If you can’t be selfless.You shouldn’t do it
Knowing when to *pivot* is hard
Take on as little $ …as humanly possible
“You can work remote in the age of the internet”BULL SHIT!!!!!
Investors are not all knowing.
Move to where your biz is.Often, but not always, this means the valley.
Advisors are gold.  So is anyone willing to chat about your biz.

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Startup lessons learned presentation

Editor's Notes

  1. Focus on pain. Not technology (mobile app).Focus on something YOU like NOONE is a visionary
  2. You simply have no idea where you’ll be. Keep things as lean as possible along the way.
  3. Quit your job == commitment like those diet thingsFocus is # 1. Time … not $ is the biggest resource.
  4. You’ll probably have to give up controlYou’ll have to ask for helpYou’ll be responsible to investors, customers, and employees
  5. We sucked at this. Not sure what the answer to this is.We pivoted monthly
  6. Traunches suck.You simply don’t know your capital plansBehind the 8 ball
  7. No one there for small victories.It’s hard. All conversations over lunch in passing. Plus … it’s just fun
  8. They’re just guessing like you.You live eat and breath your startup.Zumo story
  9. Wasn’t until rod was in sf
  10. Talk to people all the time.Hard for us nerds