Vortrag beim Entrepreneurs Club Aschaffenburg am 23.3.2014.

1. Startup Lessons Learned
Weshalb Du darüber nachdenken solltest, ein Lean Startup zu machen
Entrepreneurs Club Aschaffenburg, 23.04.2014

2. Paul Herwarth von Bittenfeld
Seit 2003 Projektleitung und
Geschäftsführung für
Tochtergesellschaften der
//SEIBERT/MEDIA GmbH.
Initiator von Lean Startup Circle
Rhein-Main und Rhein-Main-
Startups.com
Twitter: @pherwarth

3. LEAN STARTUP

4. http://www.flickr.com/photos/betsyweber/6719450919/

5. „„A startup is an organizationA startup is an organization
dedicated to creatingdedicated to creating
something new undersomething new under
conditions ofconditions of extremeextreme
uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/

6. http://www.flickr.com/photos/myfuturedotcom/6053042920/

7. Der Build – Measure – Learn-Zyklus
http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

8. Minimum
Viable
Product
(MVP)

9. Die Geschichte von
TwentyFeet

10. TwentyFeet – Check your Track

11. The exit – bought by SumAll

12. September 2010:
Launch with Feature
by Robert Scoble
Our startup journey
September 2009:
Ideation
Start of Prototyping
January 2010:
Software-Development
with Team of 5
Autumn 2010:
Payment Feature
March 2011:
Growth Booster
Performance Tweet
July 2013:
Sold to SumAll
July 2012:
Lean Startup Team

13. Lean Canvas for TwentyFeet
› Painful
aggregation
of data over
different
services
› Easy to use
› One-shop-
stop for
Social Media
Metrics
› One tracking
for all services
› Personal
analytics
dashboard
› Number of
User (later:
Active Users)
› Revenue
› Scrum team
financed by
existing
business
› Social Media
Heavy User
(Twitter,
Facebook, …)
› Small
businesses
› Hosting
› Development
› Freemium
› Micro payments
› Marketing
› Performance
tweet
1 234
5
67
8
1 9

14. Lessons learned
1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck

15. Lessons learned - Don't fall in love with your solution
Image: Ash Maurya

16. Lessons learned - Focus on delivering value in the first place
https://www.flickr.com/photos/rethwill/8633682506/

17. Lessons learned - Focus on delivering value in the first place
Problem / Solution fit
Product / Market fit
Scale

18. Lessons learned - Capture the customer value from the beginning
https://www.flickr.com/photos/eioua/2698500658

19. Lessons learned - Vanity metrics suck
# of users
revenue
revenue per user

20. Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck

21. Stay in touch
Find me on:
› Twitter: @pherwarth
› LinkedIn
› XING