Startup Lessons Learned - Weshalb Du darüber nachdenken solltest, ein *Lean* Startup zu machen

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Vortrag beim Entrepreneurs Club Aschaffenburg am 23.3.2014.

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Startup Lessons Learned - Weshalb Du darüber nachdenken solltest, ein *Lean* Startup zu machen

  1. 1. Startup Lessons Learned Weshalb Du darüber nachdenken solltest, ein Lean Startup zu machen Entrepreneurs Club Aschaffenburg, 23.04.2014
  2. 2. Paul Herwarth von Bittenfeld Seit 2003 Projektleitung und Geschäftsführung für Tochtergesellschaften der //SEIBERT/MEDIA GmbH. Initiator von Lean Startup Circle Rhein-Main und Rhein-Main- Startups.com Twitter: @pherwarth
  3. 3. LEAN STARTUP
  4. 4. http://www.flickr.com/photos/betsyweber/6719450919/
  5. 5. „„A startup is an organizationA startup is an organization dedicated to creatingdedicated to creating something new undersomething new under conditions ofconditions of extremeextreme uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/
  6. 6. http://www.flickr.com/photos/myfuturedotcom/6053042920/
  7. 7. Der Build – Measure – Learn-Zyklus http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg
  8. 8. Minimum Viable Product (MVP)
  9. 9. Die Geschichte von TwentyFeet
  10. 10. TwentyFeet – Check your Track
  11. 11. The exit – bought by SumAll
  12. 12. September 2010: Launch with Feature by Robert Scoble Our startup journey September 2009: Ideation Start of Prototyping January 2010: Software-Development with Team of 5 Autumn 2010: Payment Feature March 2011: Growth Booster Performance Tweet July 2013: Sold to SumAll July 2012: Lean Startup Team
  13. 13. Lean Canvas for TwentyFeet › Painful aggregation of data over different services › Easy to use › One-shop- stop for Social Media Metrics › One tracking for all services › Personal analytics dashboard › Number of User (later: Active Users) › Revenue › Scrum team financed by existing business › Social Media Heavy User (Twitter, Facebook, …) › Small businesses › Hosting › Development › Freemium › Micro payments › Marketing › Performance tweet 1 234 5 67 8 1 9
  14. 14. Lessons learned 1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck
  15. 15. Lessons learned - Don't fall in love with your solution Image: Ash Maurya
  16. 16. Lessons learned - Focus on delivering value in the first place https://www.flickr.com/photos/rethwill/8633682506/
  17. 17. Lessons learned - Focus on delivering value in the first place Problem / Solution fit Product / Market fit Scale
  18. 18. Lessons learned - Capture the customer value from the beginning https://www.flickr.com/photos/eioua/2698500658
  19. 19. Lessons learned - Vanity metrics suck # of users revenue revenue per user
  20. 20. Summary Lessons learned › Don't fall in love with your solution › Focus on delivering value in the first place › Capture the customer value from the beginning › Vanity metrics suck
  21. 21. Stay in touch Find me on: › Twitter: @pherwarth › LinkedIn › XING

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