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Target Marketing Using GIS

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Topeka & Shawnee County Public Library
Topeka & Shawnee County Public Library

Examples of how the Topeka & Shawnee County Public Library uses market segmentation to know what library users really want.

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1 of 37
We thought: people who live in east Topeka are generally underserved and are not big library users. We learned: 77% of the segment “Inner City Tenants” are Library customers and have the 5th highest check out per customer.
We thought: customers living farthest from the Library use the mailing service the most. We learned: distance is not a good predictor for how certain services are used.
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS
Target Marketing Using GIS

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Target Marketing Using GIS

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. We thought: people who live in east Topeka are generally underserved and are not big library users. We learned: 77% of the segment “Inner City Tenants” are Library customers and have the 5th highest check out per customer.
  • 10. We thought: customers living farthest from the Library use the mailing service the most. We learned: distance is not a good predictor for how certain services are used.