Doug Chavez's presentation at the Association of National Advertisers (ANA) about how brands should approach building apps to help build loyalty with their target audiences. Presented at the ANA Mobile Summit in San Francisco, June 2014
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Building Loyalty in Branded Apps. ANA mobile event June 2014
1. Building Loyalty In Branded Apps
Doug Chavez
Global Head of Marketing Research and Content
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A N A M o b i l e M a r k e t i n g E v e n t J u n e 1 8 , 2 0 1 4