Social Media for Restaurant Marketing shows how SEO, Search Engine Optimization, Social Networking, Daily Deals such as Groupon, Blue Spot Deals, Living Social combined with Email Marketing tools such as Constant Contact, plus Facebook, LinkedIn, Google+, Twitter can grow your business.
New Media, New Marketing, Inc. teaches Social Media Marketing, Internet Marketing and Search Engine Optimization Education, Consulting and Outsourcing company. Courses in Facebook, LinkedIn, Twitter, Blogs, Local Based Search and many other Internet Marketing specialties.
Outline of Presentation:
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Can Social Media really make a difference to your business?
• The “Tribe”
• Maslow’s Hierarchy of Needs
• Reticular Activating System (RAS)
• Top of Mind Marketing (TOM)
• Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Social Media Levels
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
Capture
Call to Action
Engagement
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It / Assign It
15 Minutes to 2 Hours Per Day
Use Shortcut Tools
Start Now!
Just Do It!
New Media, New Marketing, Inc.
Manny Sarmiento manny@nmx2.com
www.NewMediaNewMarketing.com
www.SlideShare.net/ticketfl
2. • How Social Media Really Works
• Seven Paradigms of Social Media
• How it is Possible to D-I-Y Social Media
• Basic Social Media Marketing Strategies
• How You Could Get Started Today
11. Level 1 - Content
• Website
• Blog
• YouTube
• Social Media Press Releases
• Document Sharing
Level 2 - Sharing
• Facebook
• Twitter
• LinkedIn
• Google+
• Pinterest
• Social Bookmarking
12. • Capture
• Call to Action
• Engagement
http://www.facebook.com/SocialMediaUniversity
13. • MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
• Restaurant Review Sites: Yelp / Trip Advisor / Etc
• Hundreds More…
www.LocalDirectoriesMarketing.com
14. • Now Google+ Maps
• Local Directories
• Appears on Google Searches (SEO)
• Put Yourself on the Map
• A Must for Any Business
• Make it Interactive
• Other Directories
• Bing, Yahoo, Merchant Circle, others
• Google.com/places
15. • YouTube and Video Sharing a Must
• SEO Potential
• #2 Search Engine in the World
• #3 Most Trafficked Web Site (Alexa.com)
• Integrate with Other Sites
• Facebook from YouTube
• Embed in Blog and Website
• Keyword, Tags and Labels a Must
• Auto-Link to Facebook, Twitter & Buzz
• Brand Your Channel
• Create from Photographs, Flip or Cell Phone
• Vimeo, Metacafe, Veoh, others
18. The Most Powerful SMM Tool
That No One Speaks About and You Must Use!
• Powerful SEO
• Creating Backlinks Google Loves
• Dofollow Me “Top Dofollow Bookmarking…”
• Driving Traffic to Your Web Site
• Multiple Sites “Top Social Bookmarking…”
• Share Your Favorite Sites and Your Own
• Bookmark Weekly or Daily
• Digg, Delicious, Technorati, Reddit
• StumbleUpon, Fark, Furl
19. • Slideshare.net
• “Expert” Status
• Building Relationships (G.A.S.)
• SEO Friendly
• www.SlideShare.net/ticketfl
20. • Sharing Revenue? No!
• Market the Deal
• Capture & Place in other Databases
• Facebook, LinkedIn, Twitter, Email
• Value the Visitors
• Bring them Back! Loyalty!
• BlueSpotDeals.com
www.BlueSpotDeals.com
21. 1. It’s about SEO
2. DIY It
3. Building Relationships (G.A.S.)
4. T.O.M.
5. “Expert” Status
6. The “Tribe”
7. Engagement
22.
23. What’s the big deal with
Social Media Marketing?
• Massive Traffic to Your Business or Site
• Build New Databases
• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships
• Cost Effective – Mostly Free!
• Measurable (Google Alerts) ROI
• Flexibility – 15 Minutes to 2 Hrs / Day
• Increased Sales & Revenue
24. What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It / Assign It
• 15 Minutes to 2 Hours Per Day
• Use Shortcut Tools
• Start Now!
• Just Do It!