ACCELERATING EMPLOYEE ONBOARDING & YOUR HYBRID WORKPLACE WITH MICROSOFT 365Richard Harbridge
As organizations begin to adjust for a post-pandemic world, many are looking to prepare for and manage the explosive growth expected in the months and years ahead. From skills development and digital excellence to process automation and connecting employees to the resources they need at the right time, the challenges ahead are considerable. Organizations are looking to better leverage Microsoft 365 and their digital workplace investments to support this talent growth by accelerating employee onboarding and digital excellence around hybrid workplace practices for flexible work and remote work.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he explores how the world of digital work has changed, how the way we work together has changed, and how SharePoint, Teams, Yammer, and more can be used to improve the onboarding and hybrid work experience.
Microsoft Viva Connections
A curated, company-branded experience that brings together relevant news, conversations, and resources in the apps and devices you use every day. Viva Connections is included in all Microsoft 365 plans with SharePoint Online.
Create connection
Encourage meaningful connections across the organization in a hybrid workplace.
Drive alignment
Rally the entire organization around your vision, mission, and strategic priorities.
Empower contribution
Foster a culture of inclusion by empowering every employee to contribute ideas and share feedback.
Built on Microsoft 365
Deploy and manage Viva Connections through your existing infrastructure.
Pengantar Cloud Computing dengan AWS - Petra Novandi BarusDicodingEvent
Kali ini Dicoding LIVE bersama Amazon Web Service Indonesia akan membahas tentang "Pengantar Cloud Computing dengan AWS."
Sesi ini membahas tentang kiat-kiat khusus mempelajari Cloud Practitioner Essentials dan materi yang bisa didapatkan gratis melalui beasiswa Cloud and Back-End Developer.
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow SH...Richard Harbridge
There has never been a time where improving the employee experience has been more critical. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees.
Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee experiences, how Microsoft 365 is changing, and perhaps more importantly, what organizations are doing today to prepare for it.
Social Media Directions White Paper Oct21.DocJay Deragon
Social Media is shifting from chatter to purpose. Knowing how to apply it for business purposes is a new art and science. We cover the relevant and relative issues in this white paper
Piloting & Scaling Successfully With Microsoft VivaRichard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
If your company needs to submit a Brand Promotion Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3i2J4p3
ACCELERATING EMPLOYEE ONBOARDING & YOUR HYBRID WORKPLACE WITH MICROSOFT 365Richard Harbridge
As organizations begin to adjust for a post-pandemic world, many are looking to prepare for and manage the explosive growth expected in the months and years ahead. From skills development and digital excellence to process automation and connecting employees to the resources they need at the right time, the challenges ahead are considerable. Organizations are looking to better leverage Microsoft 365 and their digital workplace investments to support this talent growth by accelerating employee onboarding and digital excellence around hybrid workplace practices for flexible work and remote work.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he explores how the world of digital work has changed, how the way we work together has changed, and how SharePoint, Teams, Yammer, and more can be used to improve the onboarding and hybrid work experience.
Microsoft Viva Connections
A curated, company-branded experience that brings together relevant news, conversations, and resources in the apps and devices you use every day. Viva Connections is included in all Microsoft 365 plans with SharePoint Online.
Create connection
Encourage meaningful connections across the organization in a hybrid workplace.
Drive alignment
Rally the entire organization around your vision, mission, and strategic priorities.
Empower contribution
Foster a culture of inclusion by empowering every employee to contribute ideas and share feedback.
Built on Microsoft 365
Deploy and manage Viva Connections through your existing infrastructure.
Pengantar Cloud Computing dengan AWS - Petra Novandi BarusDicodingEvent
Kali ini Dicoding LIVE bersama Amazon Web Service Indonesia akan membahas tentang "Pengantar Cloud Computing dengan AWS."
Sesi ini membahas tentang kiat-kiat khusus mempelajari Cloud Practitioner Essentials dan materi yang bisa didapatkan gratis melalui beasiswa Cloud and Back-End Developer.
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow SH...Richard Harbridge
There has never been a time where improving the employee experience has been more critical. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees.
Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee experiences, how Microsoft 365 is changing, and perhaps more importantly, what organizations are doing today to prepare for it.
Social Media Directions White Paper Oct21.DocJay Deragon
Social Media is shifting from chatter to purpose. Knowing how to apply it for business purposes is a new art and science. We cover the relevant and relative issues in this white paper
Piloting & Scaling Successfully With Microsoft VivaRichard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
If your company needs to submit a Brand Promotion Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3i2J4p3
The 5th Annual JOTW Strategic Communications Survey for 2022Frank Strong
5th annual survey of 483 professionals working in communications, public relations and public affairs.
This survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC. Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.
In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.
Survey takers were incentivized to take the survey with an offer to be entered for a chance to win one of three gift cards ($100, $50 and $25).
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Online Digital Marketing Proposal Powerpoint Presentation SlidesSlideTeam
Digital marketing has eclipsed traditional marketing methods. This is because of numerous obvious advantages such as global reach, and cost-effectiveness. Also known as internet marketing, digital marketing comprises a wide range of approaches. These may include search engine marketing, email direct marketing, search engine optimization, and influencer marketing amongst many others. SlideTeam presents the all-new Online Digital Marketing Proposal PowerPoint Presentation Slides. Online marketing providers can pique the interest of their clients using the professional tone of our business proposal templates. Kick-off with a crisp cover letter to familiarize your clientele with your approach. This may include positioning your client in the minds of the target, or other solutions. Our digital marketing PPT proposal deck is brimming with data visualizations and cutting-edge graphics. Educate your clients about how to magnetize and retain customers through large-scale social media advertising. Showcase your services like page optimization, and advertising for different social media like Facebook, and Instagram, using a tabular format. Break your action plan into phases including timeline details through our professionally-built internet marketing business proposal PowerPoint slideshow. You can present your electronic marketing pricing packages using our comprehensive PPT business proposal theme. Acquaint your target audience with your organization by showcasing your company background, and details through this PowerPoint layout. Offer a glimpse of your major web marketing projects by the means of our PPT business proposal template. You can also make your proposal compelling by adding client testimonials as featured in this intuitive presentation. Put forth an amiable approach by introducing key personnel involved in the project. You can include a high-definition image and role of the individual. With the help of this PowerPoint presentation deck, you can include the vital terms and conditions. Smash the download icon to close more deals and unlock new business opportunities. https://bit.ly/2Xc0IlC
Getting Started & Driving Success With Power Platform At ScaleRichard Harbridge
Understanding the many capabilities of the Microsoft Power Platform is essential for any technology leader in today's world. Yet, the more significant challenge for many business leaders is understanding how they can drive meaningful impact in their own business based on these technologies.Power Platform makes incredible things possible at a fraction of the cost. Still, the focus often is on the plumbing or ways Power Platform supports that future state instead of envisioning future states powered by them. This session will focus on the best strategies to leverage when building business momentum around the Microsoft Power Platform. We will explore how organizations inspire and grow their usage of these tools and ideas/examples of Power Platform solutions that drive success for other customers.Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Employee Experience, as he shares insight on how to better plan for, prepare for and benefit from the future of the Microsoft Power Platform.
As more IT leaders pick Microsoft Teams as their collaboration application, they are quickly running into challenges implementing a complementary, robust voice solution. Until now, third-party telephony solutions for Teams have been clunky and often complex. Recently, Microsoft opened the ‘Voice’ portion of the Teams app, allowing UCaaS providers to integrate directly with the Teams’ platform. This move by Microsoft completely changes the paradigm and sets a new bar for voice integration with Teams. Learn about Microsoft Teams for voice and how cloud-to-cloud integration changes the landscape.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
Thabo Ndlela, from Accenture, delivered a keynote on Leveraging AI for enhanced Customer Service and Experience at Digital Finance Africa 2023 on the 2nd of August 2023.
The way customers engage with companies is shifting from telephones and email to social and mobile applications.
A social media strategy has now become a survival tool for almost all corporates to understand consumer preferences and perceptions towards their products, services and care
Social Media has changed the way we all serve and support our customers
The 5th Annual JOTW Strategic Communications Survey for 2022Frank Strong
5th annual survey of 483 professionals working in communications, public relations and public affairs.
This survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC. Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.
In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.
Survey takers were incentivized to take the survey with an offer to be entered for a chance to win one of three gift cards ($100, $50 and $25).
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Online Digital Marketing Proposal Powerpoint Presentation SlidesSlideTeam
Digital marketing has eclipsed traditional marketing methods. This is because of numerous obvious advantages such as global reach, and cost-effectiveness. Also known as internet marketing, digital marketing comprises a wide range of approaches. These may include search engine marketing, email direct marketing, search engine optimization, and influencer marketing amongst many others. SlideTeam presents the all-new Online Digital Marketing Proposal PowerPoint Presentation Slides. Online marketing providers can pique the interest of their clients using the professional tone of our business proposal templates. Kick-off with a crisp cover letter to familiarize your clientele with your approach. This may include positioning your client in the minds of the target, or other solutions. Our digital marketing PPT proposal deck is brimming with data visualizations and cutting-edge graphics. Educate your clients about how to magnetize and retain customers through large-scale social media advertising. Showcase your services like page optimization, and advertising for different social media like Facebook, and Instagram, using a tabular format. Break your action plan into phases including timeline details through our professionally-built internet marketing business proposal PowerPoint slideshow. You can present your electronic marketing pricing packages using our comprehensive PPT business proposal theme. Acquaint your target audience with your organization by showcasing your company background, and details through this PowerPoint layout. Offer a glimpse of your major web marketing projects by the means of our PPT business proposal template. You can also make your proposal compelling by adding client testimonials as featured in this intuitive presentation. Put forth an amiable approach by introducing key personnel involved in the project. You can include a high-definition image and role of the individual. With the help of this PowerPoint presentation deck, you can include the vital terms and conditions. Smash the download icon to close more deals and unlock new business opportunities. https://bit.ly/2Xc0IlC
Getting Started & Driving Success With Power Platform At ScaleRichard Harbridge
Understanding the many capabilities of the Microsoft Power Platform is essential for any technology leader in today's world. Yet, the more significant challenge for many business leaders is understanding how they can drive meaningful impact in their own business based on these technologies.Power Platform makes incredible things possible at a fraction of the cost. Still, the focus often is on the plumbing or ways Power Platform supports that future state instead of envisioning future states powered by them. This session will focus on the best strategies to leverage when building business momentum around the Microsoft Power Platform. We will explore how organizations inspire and grow their usage of these tools and ideas/examples of Power Platform solutions that drive success for other customers.Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Employee Experience, as he shares insight on how to better plan for, prepare for and benefit from the future of the Microsoft Power Platform.
As more IT leaders pick Microsoft Teams as their collaboration application, they are quickly running into challenges implementing a complementary, robust voice solution. Until now, third-party telephony solutions for Teams have been clunky and often complex. Recently, Microsoft opened the ‘Voice’ portion of the Teams app, allowing UCaaS providers to integrate directly with the Teams’ platform. This move by Microsoft completely changes the paradigm and sets a new bar for voice integration with Teams. Learn about Microsoft Teams for voice and how cloud-to-cloud integration changes the landscape.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
Thabo Ndlela, from Accenture, delivered a keynote on Leveraging AI for enhanced Customer Service and Experience at Digital Finance Africa 2023 on the 2nd of August 2023.
The way customers engage with companies is shifting from telephones and email to social and mobile applications.
A social media strategy has now become a survival tool for almost all corporates to understand consumer preferences and perceptions towards their products, services and care
Social Media has changed the way we all serve and support our customers
Keys to Community Readiness and Growth: How Brands Prepare for Online CommunityCMX
This research conducted by CMX and Leader Networks establishes how brands invest and grow successful communities in their organizations. The report includes markers for success, why brands are investing, and how to grow communities over time.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
Using Social Intelligence for Business Decision Making - A Masterclass Presen...Sysomos
Social media has become table stakes for any brand these days, but how can you move beyond just monitoring and responding to using social intelligence to make smart business decisions?
This presentation will explore this topic and show you examples of how some companies are already doing this.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Blending the Best of Customer Communities with Agent Assisted ServiceGet Satisfaction
Peter Tait, VP of Marketing at Webtrends, and Jascha Kaykas-Wolff, CMO at Mindjet, joined Get Satisfaction at Dreamforce '12 to present a session about the way they use their customer community to scale their business, deliver excellent customer service, and drive down costs. View their presentation here.
Is your social media plan too serious shall we build online communityHai Dongkixot
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites and their advertising agency partners. Community and Social Media have become important in every brands’ 360-degree strategy, however the roles of community and social should be clarified to reflect the differences in each realisticly.
Create a platform for Maggi Oyster - relaunch • Educate users about how to use Oyster sauce with the key message "Frying dishes, Maggi Oyster" • The target audience to communicate is the woman in family. The campaign needs to maximize the touching point to communicate with this central object. • Consider between to plug into an existed website or to deploy a new microsite
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
HD-Visa Launching Concept (Conducted by eBrand Vietnam)Hai Dongkixot
“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry Proposal
Western Digital - Communication Plans 2013 (Conducted by eBrand Vietnam)Hai Dongkixot
eBrand's General branding solution Communication platform with emotional positioning
The integrated model of communications
Traditional PR
Digital Marketing (support & long-term vision)
100 ideas that changed marketing - Collected from HubSpot by eBrand VietnamHai Dongkixot
We are marketers. We do marketing jobs. We live in a world ruled by marketing.
Let's take a look at 100 ideas that changed marketing.
With this great contribution from HubSpot, we, marketers, will have a closer to what we are calling marketing and where it came from.
HubSpot is one of the case-study that eBrand aim at to extract the good experiences for Vietnam market, especially in the area of Social Media marketing & Online Community managing.
Long term solution for digital marketing in VietnamHai Dongkixot
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
1. GET IT TOGETHER: WHY YOU NEED AN ONLINE COMMUNITY
A MARKET REPORT ON WIDE-RANGING COMMUNITY TRENDS
SEPTEMBER 2014
www.getsatisfaction.com
2. 2
Cold-call sales and please-take-a-number support don’t fit in a good customer engagement strategy anymore. Those days
are in the past, period.
Instead, your policy should treat each customer like employee of the month. After all, they’ve earned it.
There is a way to make the customer experience more thorough, comprehensive,
and fully engaging: provide a community.
Most organizations think developing community means addressing support calls and briefly responding to social media questions. —but that’s talking at customers, not conversing with them.
Your audience has
a lot to say, and it’s invaluable information. They want to tell you exactly what they expect from your support, marketing, and product innovation teams. They’re even willing
to work with you.
It’s up to you to initiate, continue, and expand
that conversation.
Branded online communities provide an open discussion forum that encourages and facilitates the collaboration of customers and enterprises. Organizations that incorporate community into their customer strategies have seen tremendous results across the board, as they integrate it into multiple departments and connect it to all aspects of audience engagement.
Introduction
YOUR AUDIENCE IS READY
AND WILLING
TO BE MORE THAN JUST
CUSTOMERS.
Despite consultants and analysts repeatedly explaining for years
(in every variation and in no uncertain terms) how the customer landscape changed, brands still aren’t listening.
Many companies slightly tweaked their strategies a few years ago, signing up for Facebook and Twitter and calling it a day. But now they’ve fallen behind, as the gap between best-in-class enterprises and laggard businesses grows every month, week, and day.
INTRODUCTION
WHAT YOUR CUSTOMERS WANT
3. 3
INTEGRATING COMMUNITY
INTO YOUR MIX:
• Improves customer experience
• Reduces support workload
• Utilizes resources more strategically
• Adds a dynamic marketing element
• Helps innovate products and features
SURVEY RESPONDENT BREAKDOWN
Introduction
For the inside scoop on customer wants, needs, and expectations,
Get Satisfaction conducted a
market survey of 800+ professionals in more than a dozen industries, ranging from technology to education to consumer hardware.
INDUSTRY
27.55% B2B Technology (SaaS/Software)
21.76% Other
13.77% Consumer Internet/
Online Technology
8.82% Consumer Goods
7.99% Education
6.61% Nonprofit/Government
5.79% B2B Technology (Hardware)
4.13% Consumer Hardware/Electronics
3.58% Finance
REVENUE
NUMBER OF
CUSTOMERS
1
1
1
1
5
5
5
3
3
3
7
9
2
2
2
6
8
4
4
4
2
3
4
5
6
7
8
9
8.62%
$1B+
5.85% $501M–$1B
5.85% $201M–$500M
16.31% $50M–$200M
67.08% <$50M
26.98% 10K+
7.92% 5K–10K
11.73% 1K–5K
11.44% 500–1K
41.94% 100–500
1
5
3
2
4
1
5
3
2
4
4. 4
WE HOPE YOU ENJOY THE READ.
For years, Get Satisfaction has been
at the forefront of branded community management and technology development. We know communities better than anyone, and we’re thrilled
to explore deeply into what organizations are learning, absorbing, and getting
out of their communities, as we pass
this knowledge onto our current and future customers.
IN THIS REPORT, YOU’LL LEARN:
• How comprehensive a community
can be
• Why it’s important to update your support strategy
• How to make your brand experience a conversation, not a one-way broadcast
• How to get your best customers to work for you
• Advice from B2B tech companies
Introduction
5. 5
Chapter 1: What Community Gives You
Community drives all aspects of today’s customer retention and acquisition agendas. Your community will increase SEO to get your brand in front of new audiences. It brings in first-time customers and keeps them, eventually transforming them into promoters for even more new customers. With social media constantly at peoples’ fingertips, marketing efforts are made or destroyed by a brand’s reputations for customer support and product ideation. Community, therefore, partners word-of-mouth marketing with SEO to drive traffic to your brand’s products, opening the sales cycle earlier.
“Search engines prioritize community content so [that] the conversations taking place today will drive traffic to the community well into the future—unlike Facebook or Twitter postings, which are
more fleeting.”
—Jaime Morocco, Community Manager
at Bluenose Analytics
Your ability to captivate and invite prospective clients is born out of a thriving community of transparent support and cultivated innovation.
Your current customer experience fuels the appeal for future customers. The peer-to-peer conversation begins there, and it’s even more powerful than anything you can do yourself.
“Our online community is a strategic tool to help our customers take full advantage of our software and identify the best ways to use it to meet their unique business goals.”
—Eric Ornas, Vice President, Customer and Product Support at SugarCRM
WHAT COMMUNITY
GIVES YOU
You either know your audience front and back, or you still don’t have a customer community.
Community is a key element in any ideal customer experience. It doesn’t just give your customers a
voice; it provides your audience with the tools and opportunities necessary to go from prospect to customer to advocate.
But community does more than even that. It has the power to shape the customer’s lifecycle.
CHAPTER 1:
MORE THAN 60% OF COMPANIES SURVEYED CURRENTLY HAVE ONLINE CUSTOMER COMMUNITIES, AND 25% MORE PLAN TO DEPLOY ONE WITHIN THE NEXT YEAR.
6. 6
Chapter 1: What Community Gives You
WORKING FOR YOUR CUSTOMERS
Most surveyed respondents cite support as the most valuable result
of community strategy, by far.
YOUR CUSTOMERS WORKING FOR YOU
Beyond customer support, however, top-tier companies also use community to brainstorm, evaluate, and innovate products with their audience.
“The Kenandy Community extends the idea of collaboration to online support, allowing Kenandy customers, partners, and employees to answer each other’s questions—and share ideas and best practices— directly from the product.”
—Sandra Kurtzig, CEO, Kenandy
72% garner feedback and insights on how existing products are used.
In fact, nearly 3/4 of Get Satisfaction customers say their communities have significantly increased their knowledge about their customers.
63% discover ongoing voice-of- customer insight.
77% say their communities are a key component to their customer support.
67% collect ideas for new products or features directly from customers’ input.
57% say their communities enable a peer-to-peer support model.
7. 7
Chapter 1: What Community Gives You
THE CASE FOR COMMUNITY
DON’T JUST AIM FOR
SUCCESS; CREATE IT.
“Openness and transparency are so important to the customer relationship. There will be issues in any company.
It’s how you deal with those problems that define you.”
—Jessica McDouall, Director of Non-Integrated Services at SPS Commerce
WITHIN 6 MONTHS, SPS COMMERCE SAW:
BY THE END OF THE FIRST YEAR, ITS COMMUNITY ROI INCLUDED:
450+
78,000+
26,000+
registered users
page views
unique visitors
SUPPORT TICKET DEFLECTION
• 28,000 customer contacts
• 300% more than anticipated
FASTER PRODUCT INNOVATION
• 50 customer ideas captured
INCREASED CUSTOMER ENGAGEMENT
• 1,200+ community members
• 71 new members
per month
When SPS Commerce decided to complement its traditional channels with an online community, the software supplier set clear goals ahead of time.
• Expand offered support.
• Enhance the product innovation
and feedback cycle.
• Improve the overall customer experience.
To accomplish its goals, the company identified and leveraged these
best practices:
• Define what success looks like
• Build an internal training plan
• Seed the community with
relevant content
• Market internally
• Communicate externally
8. 8
Chapter 1: What Community Gives You
WHAT TO LOOK FOR
IN A VENDOR
A good vendor believes in custom experiences and best practices; a great vendor guides your development and strengthens your conversations with your customers.
YOUR PLATFORM SHOULD
ENABLE YOU TO:
• Save on support costs
• Connect at the right moments
• Amplify endorsements
LOOK FOR:
• Consumer-centric design
• Rapid deployment and time to value
• Affordability
• Guidance across support, sales, marketing,
and innovation
• Integration of key applications and systems
• Mobile reach with multi-device experiences
• Modern engagement from the get-go
WHAT TO LOOK FOR IN
A COMMUNITY PLATFORM
It’s not enough to simply have a vendor you trust. Your vendor needs the capabilities to provide you with the technology for a fruitful and effective branded community platform. Don’t settle for anything less.
YOUR CUSTOMERS EXPECT YOU
TO SHOW UP AND:
Answer their questions
Address their concerns
Solve their problems
Hear their ideas
?
!
9. 9
Chapter 2: Modernizing Support Across All Channels
OF SURVEY RESPONDENTS SAY COMMUNITIES PROVIDE BETTER CUSTOMER SERVICE.
72
%
MODERNIZING SUPPORT ACROSS ALL CHANNELS
Your community should be a strong combination of both civilization and wilderness, providing structure and permitting freedom. Community managers should orchestrate helpful forums and conversations. But the right implementation and proper brand culture cultivation can inspire your customers to discover
their own effective solutions and seek ways to help one another.
CHAPTER 2:
WITH COMMUNITY, AN ORGANIZATION’S SUPPORT TEAM SHOULD AIM TO:
• Expand support capabilities at a reduced cost
• Capture insight into customers’ desired support efforts
• Develop a more thorough support system
• Craft a seamless multi-device support experience
THE CUSTOMER EXPERIENCE IS POISED TO BECOME EVEN MORE IMPORTANT.
EXPERIENCE
PRODUCTS
PRICE
TODAY
43
37
20
2020
50
34
16
Source: Walker, “Customer 2020: The Future of B-to-B Customer Experience”
BUSINESS STRATEGY IMPORTANCE, OUT OF 100
10. 10
Chapter 2: Modernizing Support Across All Channels
WHAT CUSTOMERS WANT FROM COMMUNITIES
63% of survey respondents say communities differentiate their brands using a social customer experience. The community provides the platform for peer-to-peer conversation and engagement, facilitating customer responses to each other’s questions. That social experience is in high demand for companies, as it saves time and resources and, most importantly, provides more trustwothy user-generated content than what a company will publish themselves.
Customer- Experience Driver
Community as a Support Tool
Multi-channel
availability
Content optimized for discovery in mobile, social, brand website, and search engines
User-friendliness
Easy to navigate, simple interface, search-optimized
Personalization
Incorporates customer profile and
behavioral context
Relevance
Displays content that is relevant to customer needs or stage of lifecycle
Engagement
Enables customers to receive responses from the brand or other customers
“Today, support is all about relationship-building and engagement. It’s not a transactional business and it’s not a cost center. When done right, it’s a value-added service that leads to greater customer loyalty and advocacy as well as better products.”
—Amy Muller, Director of Community and Customer Success at Automatic
OF SURVEY RESPONDENTS SAY
THEIR COMMUNITIES PROVIDE A
SOCIAL SUPPORT EXPERIENCE.
84
%
WHAT IT TAKES TO BE A COMMUNITY LEADER
Source: Get Satisfaction, “The Community Effect (Part I)”
11. 11
Chapter 2: Modernizing Support Across All Channels
TRANSFORMING CUSTOMERS INTO ADVOCATES
Your customers turn to you when they have problems, but the most helpful answers often originate from other customers who’ve had the same experiences, either with your brand or another. It offers a relatable peer perspective, rather than a seemingly distant organization, and customers trust other customers more than they
trust brands.
MORE HELP, LESS COST
49% OF SURVEY RESPONDENTS SAY THEIR
COMMUNITIES HAVE REDUCED CUSTOMER
SUPPORT COSTS.
32% REPORT 10–25% IN ANNUAL SAVINGS
Before the financial rewards start pouring in, however, your community must display integrity and incite interest. Identifying and converting customers into advocates is only part of the process. If you expect your customers to want to tell others about your brand, you must incentivize them by offering a community experience that stands on its own. Prove that your brand is invested in your customers’ best interest and eager to provide them with the answers and assets they need to embrace your brand’s culture.
BEST PRACTICES:
• Build numerous entry points
• Display transparency
whenever possible
• Devise a plan for escalated situations
• Call positive attention to
helpful customers
• Add a human touch
WHAT DOES IT MEAN TO ADD
A HUMAN TOUCH?
• Listen. Show your customers that you acknowledge issues and recognize their importance.
• Empathize. Respond authentically
to prove you’re not automating responses at your audience.
• Appreciate. Express gratitude
at your customers’ comments
and engagement, as it makes
a community experience feel
more real.
• Diffuse. Stay positive without overselling the believability of your tone, and prepare situational diffusing statements beforehand so that you’re ready when negative comments appear.
• Personalize. Use engaging,
friendly language—the way people actually talk with one another.
No “corporate speak.”
OF SURVEY RESPONDENTS SAY COMMUNITIES ENABLE A PEER-TO-PEER SUPPORT MODEL THAT IS EFFICIENT,
COST-EFFECTIVE, AND TRUSTWORTHY.
57
%
12. 12
Chapter 3: The Marketing Advantage You Need (But Don’t Have)
THE MARKETING ADVANTAGE YOU NEED (BUT DON’T HAVE)
You have invested marketing budget and endless effort in making your website content rich and easy to find. You monitor SEO rankings. Your team is cranking out new content. You are feeding the content “beast” to keep your website fresh and your traffic energetic.
Imagine this: What if you had a whole new source of credible, rich content to help increase your inbound traffic, with no additional work for your marketing team? Enter community.
Community’s peer-to-peer support advantages are obvious. Less obvious is the way a community can dramatically increase your SEO and brand reputation.
CHAPTER 3:
A BUILT-IN EXTENSION
TO YOUR MARKETING TEAM
Community allows you to acknowledge, develop, and nurture relationships with your brand’s advocates. After all, people listen more to other customers than to brands.
77% believe communities would help them better market to current and prospective customers.
69% believe communities would significantly improve their brands.
Even survey respondents who have not yet built online community are considering developing them in efforts to cultivate and strengthen their marketing strategies.
Your community can capture real-time customer conversations about your products and company, offering user-generated content that’s very credible and ranks highly in search engines. Imagine that: fresh, trustworthy content that helps drive your SEO rankings even higher.
74% OF SURVEY RESPONDENTS STRATEGICALLY
USE THEIR COMMUNITIES TO CREATE CONTENT
TO DRIVE ORGANIC SEARCH TRAFFIC.
13. 13
Chapter 3: The Marketing Advantage You Need (But Don’t Have)
BUILD YOUR BRAND
CULTURE BEYOND SEO
In addition to making your company easier to find and increasing your brand reputation, community also helps you transform people into advocates who will reach out to prospective new customers on your behalf.
• Customer Service: Hosting conversations within the community makes the content searchable for as long as you want to keep it.
• Product Development: Creating a community
that is open to product discussion benefits your
development process.
When utilized with a branded community, social
media’s word-of-mouth marketing capabilities have dramatically changed how companies can turn
prospects into customers and customers into advocates. Although marketing plans have always relied on advocates to play an integral role in recommending
brands to their families and friends, social media interaction now adds a feverish new avenue for conversation along the way, culminating in a fully
social business marketing experience.
WHAT IF YOU COULD ALSO GENERATE REVENUE?
Communities enable customers to research brands and talk to others
on their own terms, without feeling
any outside pressure or influence. They don’t feel “sold” to.
According to survey respondents,
this method better invites and engages prospective customers earlier in the sales process. Marketers can turn
this to their advantage in the
following ways:
• 54% of survey respondents plan to use their communities to prevent churn or increase up-sell opportunities.
• 50% plan to use their communities
to engage prospects earlier in the sales process.
In the end, the enhanced customer interaction enables companies to expand their communities and help generate revenue.
OF SURVEY RESPONDENTS SAY COMMUNITY FOSTERS
A MORE SOCIAL AND ENGAGING WEBSITE.
SAY THE SOCIAL CUSTOMER EXPERIENCE DIFFERENTIATES
THEIR BRANDS.
68
%
63
%
14. 14
Chapter 4: Innovate with the Greatest Consultants (Your Customers)
INNOVATE WITH THE GREATEST CONSULTANTS (YOUR CUSTOMERS)
Your customers want to work with you. Through a community, they can express interest in brainstorming, collaborating, developing, and fine-tuning your products and services. They’re ready to dissect your brand culture. They can tell you what works and what doesn’t. Even better: Your customers can innovate and pitch new ideas they want to see your brand pursue—and it doesn’t have to be expensive, difficult, or rare.
63% OF SURVEY RESPONDENTS
SAY COMMUNITY GIVES THEM
THE MEANS TO COLLECT ONGOING
VOICE-OF-CUSTOMER INSIGHT.
CHAPTER 4:
GUIDING DECISIONS IN INNOVATION
Customers are always game to try new items during pre-launches, but they have a further vested interest in your brand beyond that. They’ve got strong opinions and are ready to share them in-depth. After using a brand’s products for a while, an audience likely has ideas for improvement and for entirely new products to add
to the market.
THEY’LL GIVE FEEDBACK ON PRODUCTS OLD AND NEW.
• 72% of survey respondents utilize communities for feedback and insight on how existing products are used.
• 68% of survey respondents use communities to collect ideas directly from customers for new products or features.
“Once you have the community working together,
you can harness it’s power and let it inform.”
—Madhukar Govindaraju, Vice President of Product and Software Development
at Trinet
IN FACT, WITHIN ITS COMMUNITY, TRINET SAW:
• Deeper understanding of customers’ product needs
• Continuous customer-generated product and feature ideas
• Real-time customer feedback on product plans
• Accelerated innovation cycles
15. Chapter 4: Innovate with the Greatest Consultants (Your Customers)
PRIVATE COMMUNITIES
FOR PRE-LAUNCHES
AND BETA TESTS
Customers are ready to try new items, bringing their user history and brand expectations to the table for discussion. With your community manager’s guidance and involvement from your product team, that feedback can become exceptionally comprehensive. Depending on the community recruitment strategy, it’s possible for companies to eliminate an official campaign launch’s guesswork about audience reaction and satisfaction.
47% OF SURVEY RESPONDENTS SAY COMMUNITY HELPS PROVIDE FEEDBACK ON NEW PROTOTYPES OR BETA PRODUCTS BEFORE THEY’RE RELEASED.
INFLUENTIAL IDEAS AND INSIGHTS ON NEXT STEPS
They might not be professional experts or consultants, but your customers’ guidance holds particular weight. Their input is invaluable to your brand’s future, and organizations’ higher-ups are finally taking notice, according to “The Customer-Activated Enterprise,” a report by the IBM Institute for Business Value.
HOW MUCH STRATEGIC INFLUENCE
DO YOUR CUSTOMERS WIELD?
15
ACCORDING TO CEOS, CUSTOMERS ARE SECOND ONLY
TO A COMPANY’S C-SUITES.
53%
55%
78%
C-Suite
Customers
Board of Directors
Corporate Strategy Function
Non-Executive Senior Leadership
Key External Business Partners
Parent Company
23%
26%
44%
25%
Source: IBM Institute for Business, “The Customer-Activated Enterprise”
16. 16
Your customers are now integral to your business and product evolution.
According to the IBM Institute for Business Value report, 90% of CXOs plan to collaborate much more extensively with customers in the next 3 to 5 years.
In fact, CXOs expect to see a very shifted business landscape in the near future.
Chapter 4: Innovate with the Greatest Consultants (Your Customers)
“The community is helping our product management teams uncover and validate what’s most important to customers, flesh out new product requirements and better prioritize
what goes into future releases.”
—Jessica McDouall, Director of
Non-Integrated Services at SPS Commerce
UPON PROVIDING A COMMUNITY-WIDE “SHARE AN IDEA” BUTTON, SPS COMMERCE GENERATED MORE THAN 50 NEW CUSTOMER IDEAS IN A 12-MONTH PERIOD.
That’s right. Your brand’s future depends on your ability to engage customers and harness their ideas, making communities an integral part of your company’s
customer-driven process of product improvement and innovation.
Source: IBM Institute for Business, “The Customer-Activated Enterprise”
Smaller partner base
Larger partner network
73%
11%
Face-to-face interaction
Social/digital interaction
68%
20%
Partnering to increase efficiency
Partnering to increase value
61%
25%
Focus on customers as segments
Focus on customers as individuals
54%
33%
Operational control
Organizational openness
52%
28%
THE NEW CUSTOMER LANDSCAPE
“Community is a great reflection of what’s going on with customers, and it’s one of
the best ways to get at the subtleties of
how people use our products.”
—Daniel Foster, Social Media Strategist at TechSmith
BY USING ITS COMMUNITY TO DRIVE MORE THAN 16,000 CONVERSATIONS, TECHSMITH:
• Doubled the number of subject matter experts
answering questions
• Saved up to $500,000 in product testing costs
• Received more than 3,000 product idea submissions
17. 17
Chapter 5: Learn What B2B Tech Companies Already Know
LEARN WHAT B2B TECH COMPANIES ALREADY KNOW
Known for effectively hearing and harnessing the voice of the customer, B2B tech companies have been ahead of the game for years. The industry regularly catches onto user trends early and has continued to deploy, innovate, and perfect its audience approaches long before many other industries first experiment.
B2B tech companies have long recognized the great change that the B2B setup presents as a whole.
CHAPTER 5:
THE EVOLUTION OF WHAT MATTERS
One area in which the tech industry has particularly excelled is community-driven support, marketing, and ideation.
B2B cloud software companies don’t just utilize community well; they depend on it. Cultivating a branded community has long been established as an essential component of the B2B tech industry’s customer engagement strategy, and it has long been established as such.
• With a 61% average, that’s higher than other major industries.
• And nearly 70% of the B2B tech organizations that provide user communities have had them for at least a year.
OF B2B TECH COMPANIES AGREE THAT COMMUNITY HAS SIGNIFICANTLY INCREASED THEIR KNOWLEDGE OF THEIR CUSTOMERS.
Within the B2B tech industry, customers are vocal about their concerns and their ideas for solutions to device or software issues. They value being heard.
74
%
¾ OF B2B TECH COMPANIES FOSTER ONLINE CUSTOMER COMMUNITIES.
18. 18
Chapter 5: Learn What B2B Tech Companies Already Know
THE ROI OF B2B TECH COMMUNITIES
B2B tech companies recognize the many benefits that investing in community brings their organizations, as the industry shows high percentages of proper and thorough ROI.
THE RESPONSE FROM 100+ B2B TECH INDUSTRY PROFESSIONALS TO GET SATISFACTION’S
MARKET SURVEY REVEALS OVERWHELMINGLY POSITIVE RESULTS FROM COMPANIES THAT
HAVE IMPLEMENTED ONLINE CUSTOMER COMMUNITIES.
MORE THAN HALF OF SURVEY RESPONDENTS SAY USER- GENERATED CONTENT MORE CREDIBLY SUPPORTS THEIR BRANDS THAN EMPLOYEE- GENERATED CONTENT.
MARKETING
66% of B2B tech survey respondents say communities create content that drives organic search traffic.
66% say communities strengthen their customers’ opinions of their brands.
57% believe communities help prevent churn and increase up-sell opportunities.
53% say communities provide more engaging website elements.
50% plan to use communities to engage prospects earlier in the sales process.
SUPPORT
74% of B2B tech survey respondents say communities are a key component in their customer support efforts.
74% say communities offer their customers a better customer experience.
73% say communities help provide a social support experience.
62% anticipate that communities will use
mobile and tablet devices to provide support
in the future.
IDEATION
75% of B2B tech survey respondents say they use their communities to cull customer feedback and ideas.
74% believe their communities have helped to significantly improve their knowledge of their customers.
19. Conclusion
THINK ABOUT IT
This survey’s findings show how online communities can help to significantly enhance your customers’ experience. You can deliver superior customer support by leveraging credible, user-generated content—improving your brand visibility while generating product ideas you never thought of on your own.
Customer communities are uniquely capable of providing this exceptional experience. Bring your customers closer to each other, with your company at the center.
When you unleash the benefits of community, your company will naturally rise above the competition in the eyes of the people who matter most: your customers.
COMMUNITY’S ROI IN BUSINESS IS UNDENIABLE. WHEN YOU EXAMINE
THE BOTTOM LINE,
IT’S IMPORTANT TO REMEMBER ONE THING:
A GOOD COMMUNITY VENDOR IS PRICELESS.
19
LEARN MORE
Interested in taking the next step to explore what an online community can do for you? Want to deliver exceptional, differentiated customer experiences with a community platform? Get Satisfaction enables you to create engaging customer experiences by fostering online conversations about your products and services. From Hootsuite to Intuit, Prezi, SPS Commerce, Sonos, and more, companies of all sizes rely on Get Satisfaction’s community platform to provide social customer support, increase brand visibility, and build better products.
Contact us for a custom demonstration and a personalized ROI calculation: (877) 339-3997.
CONCLUSION