Market-leading recommendation technology and innovative ad formats With thousands of premium websites and over 40 million visitors per month in the DACH region alone, plista is the leading recommendation and advertising network in the German-speaking market. The company develops state-of-the-art recommendation technology, used to create personalized reading recommendations and advertisements.

1. plista Briefing
Company introduction
Berlin, 2012
plista GmbH - plista Briefing

2. The Company
Market-leading recommendation technology and innovative ad formats
plista GmbH has become one of the most successful advertising networks in the
German-speaking market since its start in 2009.
Location Berlin:
Torstraße 33
10119 Berlin We rely on the plista-principle – the reader himself decides which ads he
receives, based on his browsing and purchase behaviour.
Eye-catching advertising delivered to your target audience – an algorithm
analyzes user behaviour, in order to deliver relevant articles and advertisements.
The innovative Text/Image, Video and Display/ IAB ad formats can thus be
delivered to specific target groups.
Through high engagement rates and low ad resistance, these ads are suitable for
Facts:
Start: 2008 both performance- and brand-advertisement campaigns. Publishers are offered
Employees: +75 the opportunity to integrate these ad formats, resulting in additional premium
Network: +40 Mio. Uniques advertisign inventory.
* Stand April 2012
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3. The plista ad network
All participants benefit in the plista ad network
PUBLISHER USER ADVERTISER
plista increases revenue andd plista recommends articles and plista achieves higher attention and
traffic for publishers through its advertisements that are of real click rates for advertisers through
recommendation technology. interest to the user. reaching the target group.
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4. The plista-principle
plista offers the first type of ad format, where internet users themselves decide
which ad is shown to them through their browsing- and buying behaviour.
The plista algorithm Components of the plista algorithm:
The plista algorithm analyzes user behaviour. By doing so, plista  Collaborative Filtering
can deliver a relevant article recommendation and advertisement  Vectors, e.g. location, time
for earch individual user.  RTB (Real Time Bidding)
 Retargeting
 Semantic
Anna and Anni both like
Fashion & Lifestyle
 The more intersections the user
has with other users, the more
Anni precise are the recommendations
is also interested „collective intelligence“- the more
in Travel. " That means that data, the more the
Anna could be recommendations are
Anna interested in automatically improved
Anni
Travel too!“  Further optimisation according to
popularity and relevance
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5. Publishers
Increase traffic and revenue
plista offers solutions for the optimal monetization of your website. The market-leading plista recommendation
technology combines editorial recommendations with advertisements- tailored to individual reading- and
purchase interests. The integration of the innovative ad formats into the reader flow increases attention rates
and results in maximum advertising revenue.
Your benefits
□
 The value of and dwell-time spent on your website is increased
□
 Additional advertising revenue through eye-catching placements on perviously unused ad space
□
 Offer your visitors individual ad formats with real added value
□
 Traffic optimization through content recommendations with Ø 7,4% CTR
□
 Cost-free integration of our market-leading recommendation technology, no minimum duration
EXAMPLE PUBLISHERS
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6. Marketers
Win new customers easily through specific targeting
Position your advertisement message in the context of user-relevant content recommendations, and increase
the attention rates to your brand through delivery to your target audience. Through the plista recommendation
ad formats, ad resistance is low, because the reader voluntarily consumer the ads and the content
recommendations. In addition to the implementation and optimization of your campaigns, you‘ll also receive a
success-based invoice and detailed reports.
Your benefits
□
 Voluntary ad consumption leads to positiv brand perception
□
 Stray losses are minimized, the advertisement‘s message is maximised
□
 Eye-catching advertising through emotionalisation and relevant content
□
 Your ads on premium websites
□
 No minimum spend and continued campaign control
EXAMPLE ADVERTISERS
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7. Future outlook
What can you expect from plista going forward?
 plista for IAB: purchase of individual ads in real time with the plista DSP technology
 plista Microsite Booking Interface: simple, flexible und above all quick: create your own Landing
Page with the help of an Online/Editor, then book the appropriate media and advertising
services for it.
 Constant development of the plista algorithm: through our new Ensemble Technology the
delivery of the plista ads and recommendayions will become even more flexible and demand-
oriented.
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8. Get in touch
Publishers: Advertisers:
publisher@plista.com advertiser@plista.com
plista GmbH | Torstraße 33 | 10119 Berlin | Germany | Tel.: +49 30 4737537-0 | Fax: +49 32 121038193 | Standorte: Berlin, Hamburg, München
Amtsgericht Berlin-Charlottenburg | HRB 114726B | UStID DE815028728 | Geschäftsführer: Dr. Dominik Matyka (CEO), Andreas Richter, Christian Laase
Bankverbindung | Deutsche Bank AG | BLZ 10070024 | Kto.-Nr. 727835103 | IBAN: DE09 1007 0024 0727 8351 03 | SWIFT/BIC: DEUTDEDBBER
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9. plista GmbH – plista Briefing