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Mobile First Strategy

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Come ottimizzare il proprio evento per tablet e smartphone tramite siti responsive, adaptive o app mobile

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Mobile First Strategy

  1. 1. TREND EMERGENTE
  2. 2. LO SANNO ANCHE I SASSI
  3. 3. • Perdita di funzionalità • Difficoltà di adattamento • Cattiva usabilità • Problemi con i motori di ricerca
  4. 4. Sito Responsive Basato sulla dimensione dello schermo Design più versatile Modifiche da fare una volta sola Consigliato da Google Design più complesso Maggiori tempi di caricamento Sito Adaptive Basato sul browser Poco adattabile a schermi di diverse dimensioni Manutenzione e costi raddoppiati Attenzione a pagine duplicate Minore costo di sviluppo Immagini ottimizzate per il dispositivo
  5. 5. Fonte: Evoluzioniweb.it
  6. 6. Fonte: Event Manager Blog
  7. 7. Fonte: Event Manager Blog
  8. 8. Ingaggiare il pubblico con un’app: il World Innovation Forum 2013
  9. 9. Ingaggiare il pubblico con un’app: il World Innovation Forum 2013 Meccaniche di gioco come obiettivi da raggiungere e classifiche per incoraggiare check-in, commenti, foto e interazioni sociali
  10. 10. Ingaggiare il pubblico con un’app: il World Innovation Forum 2013 Tool di matching tra le persone basato sugli interessi in comune che venivano taggati in appositi campi
  11. 11. Ingaggiare il pubblico con un’app: il World Innovation Forum 2013 Link ai profili social media dei partecipanti per far continuare l’interazione anche fuori dall’app
  12. 12. Ingaggiare il pubblico con un’app: il World Innovation Forum 2013 I 430 partecipanti hanno interagito in media all’interno dell’app 230 volte, per un totale di quasi 100mila azioni.
  13. 13. - Consulente freelance in web marketing con poolcomunicazione.it - Blogger su eventreport.it/aperimarketing/ - Social media manager di BTC 2014 Email: d.palladino@gmail.com Skype: domenicopalladino Domenico Palladino Grazie per l’attenzione :-)

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