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Belinda Darcey
Beyond UX :
Designing for Delight
@belindadarcey
dolcedesign.com
Please sit as far forward as
possible so l...
UX Design today
WIX WEEBLY
SQUARESPACE WP.COM
“I need a website…”
• that comes up on page 1 of Google results
• includes social media links
• is mobile-friendly
• that ...
Designing for Delight
The Bad News
• humans get bored easily
• imagination required
• confidence required
• long-term clie...
Usable Vs. Desirable
The Element of Surprise
“Design is
not about
making things
pretty.
It’s about
solving
problems.”
Oh really?
Aesthetics dictate emotions.
• create a better first impression
• users are more relaxed
• the site is perceived as easier...
“Houston, we have a problem…”
ugly-fest snore-fest
http://www.smashingmagazine.com/
2012/08/24/the-designer-will-make-
it-pretty/
http://alistapart.com/article/
indefenseofe...
Design is
not about
making things
pretty.
Design is
not just about
making things
pretty.
It’s also about
solving
problems.
Usable
Usable
+
pretty
Usable
+
pretty
+
fun
+
surprise
Usable to Delightful
Jackpot.
If we don’t care, we won’t share.
1 2
3 4
Mr. Porter
Questions?
Belinda Darcey
dolcedesign.com
@belindadarcey
Don’t go anywhere! Michael Bluma is up next and he’s awesome!
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
Beyond ux wc2015
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Beyond ux wc2015

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Beyond UX: Designing for Delight.

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Beyond ux wc2015

  1. 1. Belinda Darcey Beyond UX : Designing for Delight @belindadarcey dolcedesign.com Please sit as far forward as possible so latecomers can enter with a minimum of fuss. Also, there are treats in store for the first 4 rows. Nice treats.
  2. 2. UX Design today
  3. 3. WIX WEEBLY SQUARESPACE WP.COM
  4. 4. “I need a website…” • that comes up on page 1 of Google results • includes social media links • is mobile-friendly • that our customers want to engage with 
 on social media, that they will want to visit 
 again and again and again….
  5. 5. Designing for Delight The Bad News • humans get bored easily • imagination required • confidence required • long-term clients The Good News • measurable • billable • interesting • creative • happy clients
  6. 6. Usable Vs. Desirable
  7. 7. The Element of Surprise
  8. 8. “Design is not about making things pretty. It’s about solving problems.”
  9. 9. Oh really?
  10. 10. Aesthetics dictate emotions. • create a better first impression • users are more relaxed • the site is perceived as easier to use
  11. 11. “Houston, we have a problem…” ugly-fest snore-fest
  12. 12. http://www.smashingmagazine.com/ 2012/08/24/the-designer-will-make- it-pretty/ http://alistapart.com/article/ indefenseofeyecandy
  13. 13. Design is not about making things pretty.
  14. 14. Design is not just about making things pretty. It’s also about solving problems.
  15. 15. Usable Usable + pretty Usable + pretty + fun + surprise Usable to Delightful
  16. 16. Jackpot.
  17. 17. If we don’t care, we won’t share.
  18. 18. 1 2 3 4
  19. 19. Mr. Porter
  20. 20. Questions? Belinda Darcey dolcedesign.com @belindadarcey Don’t go anywhere! Michael Bluma is up next and he’s awesome!

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