Social media is incredibly time-consuming. These 15 free tools, culled from hundreds, will help you listen better, post more effectively, find influencers and even figure out which hashtags matter.

1. 15 Free Tools To Enhance Your
Social Media Efforts
June 2016

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TABLE OF CONTENTS
SOCIAL LISTENING PAGES 3-11
MAMNAGEMENT TOOLS PAGES 12-26
INFLUENCER TOOLS PAGES 27-28
HASHTAGS PAGES 29-30

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LISTENING TOOLS

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GOOGLE ALERTS
• Google Alerts is a free and versatile tool that allows you
to discover which social sites are driving traffic and
conversions, among other things. It also notifies you
every time your brand keywords are mentioned.

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TWAZZUP
• Search for a brand name, keywords or a
hashtag to find real-time monitoring and
analytics.

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ADDICTOMATIC
• A free, easy to use tool. Simply enter the name
of your brand or product, or that of your
competitor, and Addictomatic will return results
for a variety of sites. Allows customization of the
sites shown.

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SOCIAL RANK
• With Social Rank, you can filter your followers
by words in their bio, hashtags they use, their
location, the number of followers they have and
more.
• The ability to segment your followers allows
you to send specific messages to individuals
who fit your specified criteria. For instance, if
you’re looking for football coaches, you can
channel your search accordingly.

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SOCIAL RANK

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ALL TOP
• When writing content, its useful to know
what’s trending online. Alltop is a website
that will tell you about what’s trending in
almost any given topic.
• This is especially useful when determining
what to blog about.

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MANAGEMENT

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BUFFER
• Buffer works with Twitter, Facebook, LinkedIn,
Pinterest and Google Plus.
• It tracks your follower activity and determines the
perfect moment to schedule tweets to maximize
your exposure. With the Chrome extension, you can
schedule content easily while browsing.
• With features like multiplatform scheduling,
analytics, and a browser extension for posting,
Buffer has become a top name in the social media
space.

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TWEET DECK
• TweetDeck is a very popular tool for both
businesses and individuals looking to manage
their Twitter accounts in depth.
• The tool allows you to post and schedule to your
Twitter accounts, as well as stream all of your
feeds in real time. It can be easily integrated with
Buffer, for more detailed management. It can also
be downloaded as desktop software.

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TWEET DECK

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GOOGLE URL SHORTENER/LINK TRACKER
• Bitly is a popular link tracking tool that allows you to track your links. The
only drawback is that it limits you to the past 30 days. Google Link Tracking
does not. Google link tracking is also free.
• Google link tracking allows you to track your click history in any given time.
It also geo locates your clicks. This could be useful if you’re trying to gauge
how effective a post is on social media.

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TWITONOMY
• Twitonomy provides all of the following Twitter stats for free:
• Details on lists – You can view all the lists that your competitor are
part of. This can be useful to find other twitter followers you should
engage with and also people that create the lists.
• Overall statistics on the user – You can see how many tweets sent,
the time of the day the tweets are sent, how often content is
retweeted.
• Most popular content – View the content that is retweeted the most
and the tweets sent that were favorited the most.
• Hashtags used – find out the most common hashtags used by your
competit

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TWITONOMY

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TRELLO
• You can set up boards
on Trello for your
weekly social media
posts, an editorial
calendar or tasks for
your team.
• There’s also an app for
your smartphone and
tablet so you can work
across all of your
devices without
emailing things to
yourself.

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SOCIAL OOMPH
• Social Oomph’s free level allows you to
work on up to five twitter accounts to
schedule tweets and track keywords. The
scheduling and posting tool includes a
URL shortening feature which also allows
you to track clicks.

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MAV SOCIAL
• Mav Social works with Facebook, Twitter, LinkedIn, Tumblr,
Instagram and Youtube. The platform not only allows you to
schedule posts for profiles on multiple different networks,
but stores your images and assets in the platform for you to
reuse.
• Here are some of its free features:
§ Up to 50 social profiles on 6 social networks
§ Full campaign planner and content calendar
§ Native scheduling and publishing
§ Advanced analytics dashboard
§ Your own digital asset library
§ Access to thousands of stock images to purchase right from
within the app
§ Receive support via email

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MAV SOCIAL SAMPLE ANALYTICS

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FRIENDS+ME
• Friends+Me is the definitive social media
management tool for Google+. It's a team-
oriented platform that allows you and your co-
workers to collaborate on your account and
create content.
• Its Google Chrome plug-in facilitates easy content
sharing across your Google+ accounts, as well as
other connected social media accounts.

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FRIENDS+ME

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INFLUENCER MARKETING

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KRED
• Kred is a great tool to
identify the right
influencers.
• Assigns a score to
influencers, based on their
mentions, retweets, replies
and follows and their
willingness to post other’s
content.
• Though its not free, you get
one free year by tweeting
about it.

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HASHTAGS

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HASHTAGIFY.ME
• Hashtagify is a hashtag
search/discovery
engine.
• You search a hashtag,
and the site gives you
the best 10 other
hashtags relating to the
topic. See sample data
relating to #cats.
• Hashtagify also tells
you the top influencers
associated with the
hashtag you’re looking
for.

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