Marketing  YourCollection                           Dee Magnoni             Olin College of Engineering                   ...
A bit about Olin31 March & 1 April       UKSG Conference 2009   2
31 March & 1 April   UKSG Conference 2009   3
Olin’s Library                                               • Philosophy                                               • ...
Olin Library Collections•   Physical•   Virtual•   Realia•   Visual Catalog    31 March & 1 April           UKSG Conferenc...
Library Vendor Fair: Planning                              Set your goal, and then…                                       ...
Library Vendor Fair: Execution                     2 Weeks                      Before                      Day           ...
Library Vendor Fair:                       Comments I• Students answering raffle question  “What did you learn?”:       – ...
Library Vendor Fair:                          Comments II• Vendor feedback:    – “I very much enjoyed the experience at Ol...
31 March & 1 April   UKSG Conference 2009   10
Library Vendor Fair:                       Lessons Learned                                                  •   Communicat...
Other Olin Library Outreach I• LibGuides   –   Springshare   –   Instruction   –   Research   –   Tools 31 March & 1 April...
Other Olin Library Outreach II                     Rusty Haskell31 March & 1 April                   UKSG Conference 2009 ...
Other Olin Library Outreach III                Ken Bosma31 March & 1 April          UKSG Conference 2009   14
Other Olin Library Outreach IV• Vendors as Partners    –   Think win-win    –   Training    –   Prizes and materials    – ...
And then there was Lifehacks                                  Olin Course to• Library & existing           Examine Curricu...
Appendix I31 March & 1 April     UKSG Conference 2009   17
Appendix II31 March & 1 April     UKSG Conference 2009   18
Appendix III31 March & 1 April     UKSG Conference 2009   19
Appendix IVMarch - May                                                                          September – 2 weeks before...
Appendix V• Day of Fair timeline I    – 7:00 am          Arrive early to oversee table set-up                       with f...
Appendix V, continued• Day of Fair timeline II    – 10:50 am            Call on balloons – order was lost; vendor         ...
Dee Magnoni         Director, Olin College of Engineering              dianna.magnoni@olin.edu                       Faceb...
Upcoming SlideShare
Loading in …5
×

Marketing Your Collection 200903

285 views

Published on

Practical tips for marketing academic library collection, including vendor partnerships.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
285
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing Your Collection 200903

  1. 1. Marketing YourCollection Dee Magnoni Olin College of Engineering UKSG 31 March, 1 April 2009
  2. 2. A bit about Olin31 March & 1 April UKSG Conference 2009 2
  3. 3. 31 March & 1 April UKSG Conference 2009 3
  4. 4. Olin’s Library • Philosophy • Access • Service31 March & 1 April UKSG Conference 2009 4
  5. 5. Olin Library Collections• Physical• Virtual• Realia• Visual Catalog 31 March & 1 April UKSG Conference 2009 5
  6. 6. Library Vendor Fair: Planning Set your goal, and then… Communicate! Budget Players Timeline31 March & 1 April UKSG Conference 2009 6
  7. 7. Library Vendor Fair: Execution 2 Weeks Before Day Before Day Of31 March & 1 April UKSG Conference 2009 7
  8. 8. Library Vendor Fair: Comments I• Students answering raffle question “What did you learn?”: – We have access to a lot of online resources! – Where/how to do my research. – I learned how to customize my search windows. – E-book note taking – pretty nifty! – That our library is the most awesome ever! So many resources, so little time!31 March & 1 April UKSG Conference 2009 8
  9. 9. Library Vendor Fair: Comments II• Vendor feedback: – “I very much enjoyed the experience at Olin’s vendor day and we would certainly love to participate again next year. What was particularly interesting from my stand-point, was the students’ reaction to our technology...” Credo – “It was great to get a chance to meet with students, faculty, and staff.” Elsevier – “We had great foot traffic and the students asked thoughtful questions and really showed interest in our resources. I was really glad to be able to speak with them.” Thomson Reuters 31 March & 1 April UKSG Conference 2009 9
  10. 10. 31 March & 1 April UKSG Conference 2009 10
  11. 11. Library Vendor Fair: Lessons Learned • Communication • Challenges • Support • Finances • Fun!31 March & 1 April UKSG Conference 2009 11
  12. 12. Other Olin Library Outreach I• LibGuides – Springshare – Instruction – Research – Tools 31 March & 1 April UKSG Conference 2009 12
  13. 13. Other Olin Library Outreach II Rusty Haskell31 March & 1 April UKSG Conference 2009 13
  14. 14. Other Olin Library Outreach III Ken Bosma31 March & 1 April UKSG Conference 2009 14
  15. 15. Other Olin Library Outreach IV• Vendors as Partners – Think win-win – Training – Prizes and materials – Snacks during finals – Industry advice & mentoring roles 31 March & 1 April UKSG Conference 2009 15
  16. 16. And then there was Lifehacks Olin Course to• Library & existing Examine Curriculum • Students took best instruction of models, mixed in • Built on existing their own thoughts• ALA / ACRL standards • Olin Lifehacks was • Looked at parallel born offerings Information Lifehacks Co- Literacy Curricular31 March & 1 April UKSG Conference 2009 16
  17. 17. Appendix I31 March & 1 April UKSG Conference 2009 17
  18. 18. Appendix II31 March & 1 April UKSG Conference 2009 18
  19. 19. Appendix III31 March & 1 April UKSG Conference 2009 19
  20. 20. Appendix IVMarch - May September – 2 weeks before June - August • Set goals & date • Further • Food / beverage • Reserve space & communication • Tables / cloths notify IT with vendor • Production of all • Initial partners poster styles communication & • Overall publicity • Tabletop ID’s then follow-up design • Publicity articles with vendor • Parking passes • Reconfirm IT; partners • Raffle sheet work with • Collect vendor • Contact facilities on layout information on photographer attendance, food & raffle contribution31 March & 1 April UKSG Conference 2009 20
  21. 21. Appendix V• Day of Fair timeline I – 7:00 am Arrive early to oversee table set-up with facilities – 7:30 am Electrician wires – 7:30 am Name placards on tables, boxes of vendor supplies to tables – 9:00 am Linens arrive – 9:30 am Wireless access code copied and distributed to vendor tables; distribute highlighters – 10:30 am Catering arrives (2 hours late for linens, but employees had not received linen order) 31 March & 1 April UKSG Conference 2009 21
  22. 22. Appendix V, continued• Day of Fair timeline II – 10:50 am Call on balloons – order was lost; vendor will come right over – 11:20 am Balloons arrive – 2:05 pm Hold raffle drawing with vendors picking names for their prizes. Library employees choose library prizes and vendor prizes of vendors not in attendance. – 2:10 pm Clean up and send out message to community on extra food – 3:00 pm Send e-mails to prize winners – 3:30 pm Compile comments from raffle tickets 31 March & 1 April UKSG Conference 2009 22
  23. 23. Dee Magnoni Director, Olin College of Engineering dianna.magnoni@olin.edu Facebook31 March & 1 April UKSG Conference 2009 23

×