1. Sony Style
PRESENTATION
E-COMMERCE STORE
WWW.SONYSTYLE.RU

2. Introduction
 Before developing a Marketing plan and implement it ,we must define actual situation of the Sony
Style Store www.sonystyle.ru (last year)
 Last Plans ,Strategies in Russian Market , their results ;
- Sales from the site (realization of expectations).
- E-CRM client relationship management from the site.
- SEO (Search Engine Optimization) position of the site in popular Russian search engines Yandex
,Google (Page Rank), Rambler..etc, important back links ( define the sources of visitors ,tags and
keywords of search ).
- Analyzing the Traffic of visitors per period of year (seasons), page most visited , bounce rate ,
products most consulted and purchased.
- Analyzing the activities of customers after promos actions
(e-mailing/newsletters responses).
- Long Tail ;rare products or less demanded products can together consist a part of the market
equal and maybe superior than the best-sellers if the channels of distribution can propose more
choice .for these reason we should define with products managers the products more and less
purchased.
- Analyzing last activities in advertising in the Russian web and how the Web 2.0 was exploited .
- Brand Awareness.

3. 1-SEO (Search Engine
Optimization)
 Very important part of the success in internet
consists to optimize the site for Search Engines to
have best positions what means more visits and
more potential sales.
It is also important for the competitors strategy , if all
pages are optimized by this way ; Titles,
Descriptions, keywords that will provide to us best
positions in Popular Russian Search Engines.
Another important point in the optimization ; the
optimization of the official Sony website
www.sony.com , www.sony.ru and their links to Sony
style , the links from the web (back links) inernal
links between pages of the site www.sonystyle.ru .

4. Most Popular Search Engines
in Russian Market

5. Exemples

6. Analytical tools (traffic)
Alexa
Omniture
Google
Analytics

7. 2-SEM(Search Engine
Marketing)
 Search engine marketing or Pay per click
marketing , actually the method more used in
Online marketing due to their effectiveness
(conversions) we pay only for the clicks.
 The format generally used in search engines
is the contextual ads example
 And banners used in content campaigns

8. SEM IN RUSSIA
Yandex direct
Google Adwords
Rambler-Begun

9. Examples

10. 3-E-Advertising
We can advertise in
important russian high tech
portals (banner, podcasts
video casts, contextual
ads..etc).

11. Examples of sites

12. Web 2.0 or Business web 2.0
Actually the companies use tools and applications from the
web 2.0
example ; flux RSS for the news , we can use RSS for each
categories(RSS for Sony play station) (RSS for Bravia).
- Presence in video plate-forms www.youtube.com
www.rutube.ru and photos plate-forms like www.flikr.com is
a good Channel to promote products, generate traffic and
brand awareness. Can also create official Sony style
channel in Youtube.
-Presence in Social Communities like www.facebook.com
wwww.vkontakte.ru

13. Examples (Social Sony Group)

14. E-Payment
To Facilitatee the buying
process we can add e-money
services like

15. Advertising in E-commerce
plate-forms
It is very important to
advert in the e-commerce
platforms like Yandex Market

16. Yandex Market

17. Content of the site
For the content of the site and it sale strategy we can
not only develop a marketing plan but also customers can do
that !!! The clients can not only buy a product from the
store but also write a comment , vote and tag and recommend
a product or products to his/her friends.
We can inform our clients (customers) about new promotions, special
offers, games (to win Sony gifts) by Emailing, but also with RSS,
in Sony’s sites or also with SEM and advertising

18. Thank You
Presented by Djamel Mimoun
Djamelmimoun@gmail.com