Creating Business Units for Drones

1. Creating Business Units
for
Drones
March 2016
We will work with you on
Analysing Drone Market from your perspective
Identifying a Growing Niche in Drone Market
Creating a ‘Killer’ Feature Set for a Winning Product
Analysing your Competition
Creating a Strategic Plan
This presentation is a brief summary
Please contact us for further details
info@drone-research.com

2. Market Analysis
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Target
Market
Available
Market
Total
Addressable
Market
Online
Surveys
Market
Research
Reports
Local
Sales
Data
Customer
SurveysSurvey
Sales
Force
Analyse
Choose
Market
Local
International
Global
Market size is an indicator of potential sales
Success depends on strategy and execution
?

3. Choosing a Niche
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Agricultural Applications
Surveillance Applications
Oil-pipeline Monitoring
A Brand New Idea !?
Consider
Are any of your existing customers interested?
Does your company have in-house expertise on drones?
Are there any potential pilot customers?
What are the immediately accessible niches for you?
Local, International or Global?
Your Niche
Most important decision for business unit
Change of direction / Pivot is cumbersome, but possible

4. Product / Service Feature Set
Product / Service Feature Set
Create a full feature set for the Product / Service
Are there any innovative features?
Any improvements on competition?
What are the most useful features for users?
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Is the Product
Manufacturable? Can your service be offered? Any APPROVALS needed?
CHECK the idea out
? ? ?
 GO
X NO GO
MVP = A product with basic feature set
Minimum Viable Product = MVP
Test market reaction
Improve feature set
Test manufacturability
Create Product

5. Competitive Analysis
Analyse Features
Group features into sections
Highlight most sought after features
Mark Unique Selling Points (USP) of your product/service
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Competitive Analysis
Is a great tool for brainstorming
May find further gaps in current offerings
Will highlight most important features
Is a great asset for marketing
I am UNIQUE
MARKETINGMarket Gap

6. Hearts & Minds
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Recruit only positive people
Involve all hands in decisions
Win hearts & minds
Get everyone believe in Drones

7. Marketing Plan
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SWOT
Strengths
Weaknesses
Opportunities
Threats
TARGET
B2B
B2C
SIZE
Addressable
Available
Target
USP
What is our USP?
Align USP with TARGET
REFINE
Measure
Review
Refine
BUDGET
Campaigns
Promotions
Digital Marketing
MARKETING
PLAN

8. Sales Projections
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Projections by
Sales Team
Sales
Projections
Sales
Projections by
Marketing

9. Process
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Seed
Select Talent
Structure
Establish
Train
Marketing plan
Sales Projections
Business Plan
Operate
Execute plans

10. Creating Value
DroneResearch can help you
Finding a niche
Analyzing the Market
Building a successful Drone Business Unit
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Training on
Foundation Technologies
Talent
Selection & Recruitment
Introduction to selected
Suppliers
Introductions to
Centres of excellence
Seed
Unit
Business
Unit
Patent
Strategy

11. To receive latest news on civilian drones
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