SlideShare a Scribd company logo
1 of 28
Download to read offline
Penetrating Target Accounts with
Account-Based Marketing



David Munn
President  CEO
ITSMA




PN3932 | Software2008
What we’ll be discussing today




PN3932 | Software2008   Penetrating Target Accounts   © 2008 ITSMA. All Rights Reserved. 2
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing
Penetrating Target Accounts with Account-Based Marketing

More Related Content

Similar to Penetrating Target Accounts with Account-Based Marketing

Enabling Managers To Coach with Data [Webinar Slides]
Enabling Managers To Coach with Data [Webinar Slides]Enabling Managers To Coach with Data [Webinar Slides]
Enabling Managers To Coach with Data [Webinar Slides]
Frederik Hermann
 
CDS Technology Practice
CDS Technology PracticeCDS Technology Practice
CDS Technology Practice
Gabriel Hugh
 
International Technology Adoption & Workforce Issues Study - Japan Summary
International Technology Adoption & Workforce Issues Study - Japan SummaryInternational Technology Adoption & Workforce Issues Study - Japan Summary
International Technology Adoption & Workforce Issues Study - Japan Summary
CompTIA
 
CDS Japan Technology Recruiting Team 2013
CDS Japan Technology Recruiting Team 2013CDS Japan Technology Recruiting Team 2013
CDS Japan Technology Recruiting Team 2013
William (Bill) DeLorme
 
Beginning Word Resume Exercise
Beginning Word   Resume ExerciseBeginning Word   Resume Exercise
Beginning Word Resume Exercise
VernonRowe
 
Beginning Word Resume Exercise
Beginning Word   Resume ExerciseBeginning Word   Resume Exercise
Beginning Word Resume Exercise
gwgreeneyes
 

Similar to Penetrating Target Accounts with Account-Based Marketing (20)

Enabling Managers To Coach with Data [Webinar Slides]
Enabling Managers To Coach with Data [Webinar Slides]Enabling Managers To Coach with Data [Webinar Slides]
Enabling Managers To Coach with Data [Webinar Slides]
 
ROI: Nonprofit Technology
ROI: Nonprofit TechnologyROI: Nonprofit Technology
ROI: Nonprofit Technology
 
Predicting The Path of Your NPS
Predicting The Path of Your NPSPredicting The Path of Your NPS
Predicting The Path of Your NPS
 
Predicting The Path of Your NPS
Predicting The Path of Your NPSPredicting The Path of Your NPS
Predicting The Path of Your NPS
 
What Is Trans Promo
What Is Trans PromoWhat Is Trans Promo
What Is Trans Promo
 
CDS Technology Practice
CDS Technology PracticeCDS Technology Practice
CDS Technology Practice
 
7 Essential Tips to Boost Sales Results in 2013
7 Essential Tips to Boost Sales Results in 20137 Essential Tips to Boost Sales Results in 2013
7 Essential Tips to Boost Sales Results in 2013
 
Product development for startups
Product development for startupsProduct development for startups
Product development for startups
 
Marketing Automation in 2016 with Marketingprofs
Marketing Automation in 2016 with MarketingprofsMarketing Automation in 2016 with Marketingprofs
Marketing Automation in 2016 with Marketingprofs
 
International Technology Adoption & Workforce Issues Study - Japan Summary
International Technology Adoption & Workforce Issues Study - Japan SummaryInternational Technology Adoption & Workforce Issues Study - Japan Summary
International Technology Adoption & Workforce Issues Study - Japan Summary
 
Research
ResearchResearch
Research
 
Top Ten IT tips for Small Business
Top Ten IT tips for Small BusinessTop Ten IT tips for Small Business
Top Ten IT tips for Small Business
 
Why do i need a Project Manager
Why do i need a Project ManagerWhy do i need a Project Manager
Why do i need a Project Manager
 
Software and Tear
Software and TearSoftware and Tear
Software and Tear
 
CDS Japan Technology Recruiting Team 2013
CDS Japan Technology Recruiting Team 2013CDS Japan Technology Recruiting Team 2013
CDS Japan Technology Recruiting Team 2013
 
What is Digital Performance Management?
What is Digital Performance Management?What is Digital Performance Management?
What is Digital Performance Management?
 
The State of Marketing 2013, IBM’s Global Survey of Marketers - Overview
The State of Marketing 2013, IBM’s Global Survey of Marketers - OverviewThe State of Marketing 2013, IBM’s Global Survey of Marketers - Overview
The State of Marketing 2013, IBM’s Global Survey of Marketers - Overview
 
Beginning Word Resume Exercise
Beginning Word   Resume ExerciseBeginning Word   Resume Exercise
Beginning Word Resume Exercise
 
Beginning Word Resume Exercise
Beginning Word   Resume ExerciseBeginning Word   Resume Exercise
Beginning Word Resume Exercise
 
Beginning Word Resume Exercise
Beginning Word   Resume ExerciseBeginning Word   Resume Exercise
Beginning Word Resume Exercise
 

More from digitallibrary

Sinking like a BRIC: Better Choices than Brazil, Russia,
Sinking like a BRIC: Better Choices than Brazil, Russia,Sinking like a BRIC: Better Choices than Brazil, Russia,
Sinking like a BRIC: Better Choices than Brazil, Russia,
digitallibrary
 
Lost in Translation: Unique issues in tech vendor
Lost in Translation: Unique issues in tech vendorLost in Translation: Unique issues in tech vendor
Lost in Translation: Unique issues in tech vendor
digitallibrary
 
Virtualized Data Centers
Virtualized Data CentersVirtualized Data Centers
Virtualized Data Centers
digitallibrary
 

More from digitallibrary (20)

SOA: State of the Union
SOA: State of the UnionSOA: State of the Union
SOA: State of the Union
 
How to Get (and Keep) Your ITSM Initiative on Track
How to Get (and Keep) Your ITSM Initiative on TrackHow to Get (and Keep) Your ITSM Initiative on Track
How to Get (and Keep) Your ITSM Initiative on Track
 
Physical Security & IT
Physical Security & ITPhysical Security & IT
Physical Security & IT
 
Application Virtualization: What its all about and how do you manage it?
Application Virtualization: What its all about and how do you manage it?Application Virtualization: What its all about and how do you manage it?
Application Virtualization: What its all about and how do you manage it?
 
How taking a strategic approach to WAN optimization supports application deli...
How taking a strategic approach to WAN optimization supports application deli...How taking a strategic approach to WAN optimization supports application deli...
How taking a strategic approach to WAN optimization supports application deli...
 
FAN - An Architecture for Data Management
FAN - An Architecture for Data ManagementFAN - An Architecture for Data Management
FAN - An Architecture for Data Management
 
10GE Challenges, Opportunities, Vision
10GE Challenges, Opportunities, Vision10GE Challenges, Opportunities, Vision
10GE Challenges, Opportunities, Vision
 
Virtualization and WAN Optimization
Virtualization and WAN OptimizationVirtualization and WAN Optimization
Virtualization and WAN Optimization
 
The Industrialisation of Software Development
The Industrialisation of Software DevelopmentThe Industrialisation of Software Development
The Industrialisation of Software Development
 
The Impact of SOA on Traditional Middleware Technologies
The Impact of SOA on Traditional Middleware TechnologiesThe Impact of SOA on Traditional Middleware Technologies
The Impact of SOA on Traditional Middleware Technologies
 
Software 2008: The Convergence of Open Source & SaaS
Software 2008: The Convergence of Open Source & SaaSSoftware 2008: The Convergence of Open Source & SaaS
Software 2008: The Convergence of Open Source & SaaS
 
The Open Source & SaaS Revolution
The Open Source & SaaS RevolutionThe Open Source & SaaS Revolution
The Open Source & SaaS Revolution
 
Sinking like a BRIC: Better Choices than Brazil, Russia,
Sinking like a BRIC: Better Choices than Brazil, Russia,Sinking like a BRIC: Better Choices than Brazil, Russia,
Sinking like a BRIC: Better Choices than Brazil, Russia,
 
Lost in Translation: Unique issues in tech vendor
Lost in Translation: Unique issues in tech vendorLost in Translation: Unique issues in tech vendor
Lost in Translation: Unique issues in tech vendor
 
Adaptive Access Contextual Security for Application Delivery Networks
Adaptive Access Contextual Security for Application Delivery NetworksAdaptive Access Contextual Security for Application Delivery Networks
Adaptive Access Contextual Security for Application Delivery Networks
 
Virtualized Data Centers
Virtualized Data CentersVirtualized Data Centers
Virtualized Data Centers
 
The On-Demand Project Execution Company
The On-Demand Project Execution CompanyThe On-Demand Project Execution Company
The On-Demand Project Execution Company
 
Architectures for IP Telephony Deployment
Architectures for IP Telephony DeploymentArchitectures for IP Telephony Deployment
Architectures for IP Telephony Deployment
 
Outsourcing 3.0: India the Market and the Factory for Software Products
Outsourcing 3.0: India the Market and the Factory for Software ProductsOutsourcing 3.0: India the Market and the Factory for Software Products
Outsourcing 3.0: India the Market and the Factory for Software Products
 
Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...
Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...
Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data...
 

Recently uploaded

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 

Recently uploaded (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Phases of negotiation .pptx
 Phases of negotiation .pptx Phases of negotiation .pptx
Phases of negotiation .pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 

Penetrating Target Accounts with Account-Based Marketing

  • 1. Penetrating Target Accounts with Account-Based Marketing David Munn President CEO ITSMA PN3932 | Software2008
  • 2. What we’ll be discussing today PN3932 | Software2008 Penetrating Target Accounts © 2008 ITSMA. All Rights Reserved. 2