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SMB26 - Turning Advertisers into Content Creators


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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

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SMB26 - Turning Advertisers into Content Creators

  1. 1. turningADVERTISERS intoCONTENTCREATORS #SMB26 @brianbab21 @diginfgrp
  2. 2. Embrace the“People’s Agenda” What really matters to them? Where do the go and what do they do? How do we get invited in?
  3. 3. Start with “Value” Be a Generous Brand Love your audience Start simply
  4. 4. Be Creative to Drive Scale Use media differently Be everywhere Strive for social impressions
  5. 5. Establish Your Metrics Do people like it? Do they feel differently? Are we driving business? 5