Currently, graphics design is one of the fastest growing industry and every creative person want to be a part of this industry. Here are 10 renowned graphics designer whose work can inspire you to join this field.
1. 10 Graphic designers you should be able to name
1) Michael Beirut
Michael Bierut is a partner in the New York office of international consultancy Pentagram who first
awoke to the power of graphic design as a six-year old. He was elected to the Art Directors Hall of Fame
in 2003 and to add to his achievements he received AIGA Medal in 2006 and received the Design Mind
award from the Cooper-Hewitt National Design Museum in 2008.He is the co-founder of the world’s
biggest design blog, designobserver.com. Not to forget he designed Hillary Clinton’s campaign logo. He
has created award winning logos for many renowned global brands and institutions like Verizon, the MIT
Media Lab and the magazine The Atlantic.
2) Carolyn Davidson
2. Carolyn Davidson is the woman who created the Nike logo back in 1971 which to this date is very
happening and prominent. For her services, the company paid her $35, which, if adjusted for inflation
for 2015, would be the value equivalent of about $205. Nike has emerged as one of the best sports
apparel brand in the recent past and we cannot simply ignore the great and eased up logo created by
this talented designer.
3) Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television
commercials. He is better known for his creation of the Apple logo. Rob was assigned the creative
director of the Apple Project owing to his unique ability to visually define abstract concepts .Rob
prepared only one concept for Steve Jobs to review-and it was immediately approved. He also created
ads and printed materials for Apple .The Apple logo is now worth $39.3 billion according to Brand
Finance. Later he did design work for both IBM and Intel.
4) Ruth Ansel
Ansel has stood as a timeless design genius. Her art reflects authority, passion and embrace power and
she is a role model for women who dream to be a graphic designer. She became a co-art director
3. of Harper's Bazaar in the 1960s alongside Bea Feitle. She worked as the Art Director for New York Times
Magazine in the 1970s and for House and Garden, Vanity Fair and Vogue in the 1980s.Ansel created film
titles for Louis Malle’s cult film, My Dinner with Andre and designed celebrated editions of Alice in
Wonderland. She also directed fashion ad campaigns for Versace, Club Monaco and Karl Lagerfield.
5) David Carson
David Carson is an American graphic designer and art-director. David’s design speaks a language, not a
style. Carson forged graphic design into a cultural force and a medium with its own shape and direction.
He was the art director of the magazine Ray Gun. Carlson is the most googled graphic designer in history
and is known for his innovative, groundbreaking and game-changing work for Pepsi
Cola, Nike, Microsoft, Budweiser, Giorgio Armani, American Airlines and Levi Strauss Jeans.
6) Massimo Vignelli
4. “If you can design one thing, you can design everything.”Massimo Vignelli lives by his famous mantra.
He is the innovator who streamlined Design and changed the industry forever. He remains an
untarnished hero not only to his peers but for generations to come. Vignelli has designed the identity for
American Airlines, and signage for NYC subway and the DC metro. In 1971 Vignelli opened Vignelli
Associates with his partner Lella .Together they created work for companies like Knoll, Benetton, IBM,
Xerox among many others. He has earned a very good name in the world of graphics design because of
all the talented work that has been done,
7) Otl Aicher
Aicher was one of the most formative 20th
century graphic designers. Otl Aicher has established himself
as a pioneer of corporate design .He created images of many a German companies such as Barun,
Lufthansa, ERCO and numerous banks. He is best known for having designed pictograms for the 1972
Olympics in Munich. Aicher also co-founded the Ulm School of design.
8) Paula Scher
Paula Scher is an American graphic designer; painter .For four decades Paula Scher has been at the
forefront of graphic design industry .She has been the first female principal at Pentagram. During her
eight years at CBS Records, she is credited with designing as many as 150 album covers a year and that is
something not many graphic designers can brag about. Some of those iconic album cover designs are
Boston (Boston), Eric Gale (Ginseng Woman), and Leonard Bernstein (Poulenc Stranvinsk). Scher
straddles the line between pop culture and fine art in her work. There lies a lot more to add to her work
record but these were some worth mentioning achievements by her.
5. 9) Alan Gerard Fletcher
Alan Fletcher was a British graphic designer. In his obituary, he was described by The Daily Telegraph as
"the most highly regarded graphic designer of his generation, and probably one of the most prolific".
He founded a design firm called 'Fletcher/Forbes/Gill' with Colin Forbes and Bob Gill in 1962. An early
and worth mentioning product was their 1963 book Graphic Design: A Visual Comparison in John Lewis's
Studio Paperbacks series. Fletcher also wrote several books about graphic design and visual thinking,
most notably The Art of Looking Sideways (2001).
10) Scott Baker
In 1987, Microsoft adopted its current logo, the so-called "Pacman Logo" designed by Scott Baker. At its
introduction, Baker said the logo, "in Helvetica italic typeface, has a slash between the o and s to
emphasize the 'soft' part of the name and convey motion and speed." We all know the revolution
Microsoft has brought into our lives and Scott baker was the mind behind its evergreen and popular
logo.
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