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  1. 1. Logo Design
  2. 2. What is a Logo?
  3. 3. What qualities do Logo Designs share?
  4. 4. DistinctiveBass was a pioneer in international brand marketing.The Bass Red Triangle is one of the worlds oldest logos first trademarked in 1875
  5. 5. Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory.Company was originally called Blue Ribbon Sports.
  6. 6. 1953: Fourth McDonalds restaurant, in Downey, California.It is the oldest McDonalds restaurant still in operation
  7. 7. MemorableLogo was introduced in 1962. Designed by Jim Schindler to resemble new arch shapedsigns on the sides of the restaurants.He merged the two golden arches together to form the famous M‘
  8. 8. 1946 original logoDesigned by Saul Bass in 1962
  9. 9. Designed by Milton Glaser in 1977
  10. 10. CleverDesigned by Joe Finocchiaro
  11. 11. Designed by Stanford professor Vaughan Pratt in 1982The letters u and n while arranged adjacent to each otherappear as the letter S in a perpendicular direction(ambigram)
  12. 12. Designed by Herb Lubalin and Tom Carnase in 1980Communicates meaning figuratively through the logo
  13. 13. Designed by Phillipe Lenssen in 1999Design goals: clearly differentiate from other search enginesPlayfully simple, colors evoke child play
  14. 14. Simple in Design ~Complex in Concept
  15. 15. Designed by Chermayeff & Geismar
  16. 16. Three points used to represent the concept of a range of transport moversthat work effectively across air, water and land
  17. 17. 1942-1954 1954-1959 1956-19611959-1975 1975-1979 1979-1986
  18. 18. Designed by Chermayeff & Geismar
  19. 19. Evolution of a Logo Design
  20. 20. Company founded in 1897Current logo designed by Raymond Loewy in 1967.Design process was 4 years and included tests on highway polesand interviewing motorists
  21. 21. Original logo was a mussel shell introduced in 1900 and replacedin 1904 by the first version of the scallop shell motif
  22. 22. Original Apple LogoDesigned by Ron Wayne (3rd co-founder of Apple) in 1976Represents inspiration and innovation. Too complex……….
  23. 23. Designed by Rob Janoff 1977Bite mark to symbolize a play on “byte”
  24. 24. Introduced in 1997Minimalism, controversial, new millenium
  25. 25. Hidden Images
  26. 26. arrow Implies everything from A to Z and a smile
  27. 27. Original designed by Richard Runyan in 1973
  28. 28. Created in 1994 by Lindon Leader, at Landor AssociatesConsidered one of the best logos of all times…
  29. 29. Take a closer look…
  30. 30. This logo appears to be very simple, but if you look at the whitespace between the "E" and "x" in "Ex," youll find it is morecomplex than you thought. Can you spot the arrow? What does the arrow silently imply?
  31. 31. Ever notice the hidden celebration scene concealed within the letters?
  32. 32. How about in this one?
  33. 33. And this one?
  34. 34. Penn State became the 11th member of the university athleticconference, hence the embedded "11" in this logo.
  35. 35. Successful logos are… Distinctive Memorable Clever Simple in Design Complex in Concept
  36. 36. What will your Visual Identity look like?