Social media is one of the best marketing campaigns you can tap in to. If you don’t know have experience with social media or have a plan for your social media campaign, you run the risk of sabotaging any possible results you may receive from your efforts. Simplifying, interacting and tracking your return on investment will make for a great campaign.

1. Social media is one ofthe best marketing campaigns you can tap in to. Ifyou don’t know have experience
with social media or havea plan for your social media campaign, you run the risk ofsabotaging any
possible results you may receivefrom your efforts. Simplifying, interacting and tracking yourreturn on
investment will make for a great campaign.
Simplify!
Many social media campaigns fail before they even take off. Most people think that by simply signing up
for Facebook and Twitter accounts and sending outupdates, they'll have an effective campaign. On the
flip side, people inundate themselves with a plethora ofsocial networks they want to targetyet have no
specific goal in mind. The most effective way to operate is to simplify your campaign. Ask yourself:what
do you want to accomplish and who do you want to reach?Ifyou're marketing a new kind ofbusiness suit
that is extremely light and comfortableto wear when it's hot, you'll obviously want to targetbusinessmen
that can afford this kind of technology. Where do you think yourtarget audiencewill be?Hint: it's not
Facebook. Try LinkedIn, a social networking site tailoredto professionals, in order to be really effective.
Drawing up a battle plan ofwhom you want to target and which social networks may cater to that
demographic gives you somemorecontrol.Just becausesocial media is intangibledoesn't mean it can't be
used effectively. Don't get overwhelmed, just simplify!
Interact and Follow Up
Y ou'vegot the networks you want to use in order marketyour new suit all figured out,now you'll have to
interact with people and follow up with them. Ifyou're messaging a man who travels to Spain frequently,
make sure he knows why he should use yoursuit the next triphe takes (don’t forget to mention that it’s
wrinkle resistant) and why it beats suits from Armani (you’reboundto savesome money). Don't spam
him, but don't forget about him either;follow up with him by finding out how he likes the suit and any
improvements he would make ifhe were in your position.
Social media is a two way street, it is best utilized when you use it to createa conversation, particularly
when that conversation is about your product. Social media transcends the normal advertising experience
by creating a personal and imitate relationshipwith the clienteleyou are trying to sell to and breaks down
some barriers. It forces you to be human which creates trust in your audience.
Track Your Return on Investment
Return on investment for social media marketing is the hardest factor to track for any campaign because
there are so many kinds ofmetrics you can factor in and not many people are quite surehow to do it.
Using the adviceofsimplifying your social media campaign can really help you track ROI. When you were
first conceptualizing your battle plan, you should haverealized your ultimate goal —to generateprofit or
interest in yourproduct. Ifyourinvestment is “X” amount ofdollars, you'll want at least “X” plus $1 so
that you won’t lose money on yourcampaign. Y ou can very easily track your ROI using Google Analytics.
Google Analytics allows you to create tracking URLs that show where visitors come from and whether
they buy something from your onlinestore or even participatein an action that leads to a sale in the

2. future. Ifyour site received 1,000 visits per month before youstarted your social media campaign, and
you only add 80 more visits per month from social media sites, ask yourselfhow many ofthose 80 bought
a suit?If it's your original investment plus $1, it's effectivebut has room to grow.
If 10 ofthose people bought a suit at $400 that's $4,000 generated just from social media —a profit of
$1,000 from a very low numberofpeople visiting yoursite or e-store. This means your campaign has
room to grow and even while it's in its infancy, it's already making you money.
Using social media along with your current marketing campaign doesn't have to be difficult. When you
simplify things, you can interact with anyone and make it a genuine, personalizedexperience. Even more
important, tracking ROI is easier when you simplify the process and clearly state yourgoals early on. Now
that we’ve broken down someofthe concepts ofcreating a great social media campaign, we’d like to know
how you can implement thesetactics. Maybe you have more questions?Either way,visit
our Facebook or Twitterand let us know, we can’t wait to hear from you!