Николай Лобов - Adobe
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Выступление Николая Лобова, head of digital marketing business Adobe, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2-12, Панельная дискуссия Digital Branding vs Traditional Marketing. www.digital-branding.ru
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Николай Лобов - Adobe
- 1. Брендинг в цифровом мире Николай Лобов, Adobe © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. Бренд и внешняя среда Company Customers Media Social Media © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
- 3. A-Class Humor “…honestly, we haven’t done anything!” © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
- 4. Как это закончилось “We have reinvented safety. The new A-Class” © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
- 5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
- 6. Кто наш клиент сегодня? Research product Receive mobile online ad for product Join Facebook community for Receive product promo for product Search online for product Buy View video accessories for newer Research in store product accessories for product See TV ad for product Visit store to get help Receive with product product updates Buy Visit product store online for help © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 7. Что мы делаем СОЗДАЕ УПРАВЛЯЕ ИЗМЕРЯЕ МОНЕТИЗИРУЕ М М М М © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
- 8. …let the Computer make the decision! © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
- 9. ADOBE We Help You Make Money! © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes
- In summary, we at Adobe are committed to helping our customers reinvent how they engage with their customers across all digital channels in a way that advances the needs of marketing while optimizing the capabilities of IT. We are the only company that provides an end-to-end solution to make, manage, mobilize and monetize digital experiences across devices, channels and industries in a way that promotes the brand and drives demand. At the same time, our cross-platform approach minimizes the need for expensive content and infrastructure re-work, allowing you to bring more agility to the challenges in your business.Adobe is changing the world through digital experiences, and we hope we can help your company transform yours.