Monetising your startup from the word go with advertising & affiliates

Money! Monetising your startup from the word go with advertising and affiliates

The weblebrity formerly known as digijoe @

Monetising is an oft-abused word ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monetisation can’t work without acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquisition Monetisation

How we startups currently monetise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Dan Zambonini http://www.boxuk.com/blog/monetizing-your-web-app-business-models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popularity based on top 100 web apps ,[object Object],[object Object],Source: Not Techcrunch

But what is the trend in advertising? Source: IAB/PricewaterhouseCoopers

5 Practical Steps to Early Stage Monetisation Glory

1. Don’t rely on advertising! ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. If you are going to do advertising ,[object Object],[object Object],[object Object],[object Object]

3. Affiliate is your friend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:Jupiter Research and eMarketer and eConsultancy

Affiliate Example – Merchant text links

Affiliate Example – Mashery Mashups

4. Social Media / UGC can convert well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A consumer survey ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents.” (JC Williams Group, 2006)

Further Reading ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monetising your startup from the word go with advertising & affiliates

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Monetising your startup from the word go with advertising & affiliates