Using Creativity To Win - DAS, 3/3/16

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Digiday

Margaret Johnson from GS&P's presentation from the Digiday Agency Summit in Miami FL - March 3, 2016.

Marketing

LEARNINGS
1. STOKE THE CREATIVE FIRE
2. BUILD IT IN-HOUSE
3. MAKE YOUR CMO A ROCK-STAR

2AVERAGE
CMO LASTS
5.5AVERAGE
GS&P CMO LASTS
175% LONGER
THAN
AVERAGE

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