Heather Green from Caesars Entertainment's presentation from the Digiday Content Marketing Summit in Austin, TX - February 11, 2016.

1. Case Study:
Caesars Entertainment Content Marke4ng ROI:
How I Turned $300K into $4M
Heather Green: Editor in Chief/Director of Content

2. What I Did…
① Hired Excep3onal Writers
② Put Money Behind What
Was Working
③ Lit Many Candles with One
Flame

3. Successful Editorial
Best Places to Spot a Celebrity in Las Vegas
Spend: $475
Revenue: $15,423
Go All Out with Your Vegas Hotel: Anthology Suites & Villas
Spend: $475
Revenue: $12,915
Revenue as Your Metric

4. Awareness as Your Metric Awareness as Your Metric
7 Deadly Sins Made Heavenly in Las Vegas
Visits: 111K
Impressions: 28M
CPC: ~.10
Secrets of Britney Spears Las Vegas Show
Visits: 154K
Impressions: 30M
CPC: ~.10

5. Vegas Vaca3on Project
Interac3ve Map Revenue: $10K
Visits: 89K
Landing Page Revenue: $88K
Visits: 407K