Invention has replaced innovation as the true benchmark of progress for agencies and clients. The best agency partners will not just be doing things that matter, they will be making things that matter. Lori Senecal, kbs+ chairman and CEO, will talk about the cultural shifts needed to build an inventor culture in the agency world and why it matters.

2. 2 THINGS DRIVE CULTURE:
+
A BIG BELIEF ACTIONS
BIG
2

3. WE BELIEVE IN
THE POWER OF MARKETING INVENTION.
3

4. MAKER SPACE: TECH LABS
4

5. QuickTime™ and a
H.264 decompressor
are needed to see this picture.

6. MAKER SPACE: NEWSROOM
6

8. 8

9. BIG
ACTIONS
for OUR
CLIENTS
9

10. What invention could put the cars of
tomorrow on the roads today?
7

12. How do we use
invention to
make a 4 year
old’s day?
day
12

14. RETURN
..
ON
INVENTION
=
THE
..
NEW ROI
14

15. INVENTION...
Generates a higher multiple.
Has impact to compete with non-marketing investments.
Creates broader transformative impact on an organization.
Takes focus off the short-term.
15

16. CRAIN’S BEST PLACE TO WORK 2013
16

17. THANK YOU
17