2 THINGS DRIVE CULTURE:

+
A BIG BELIEF ACTIONS
BIG

2
WE BELIEVE IN
THE POWER OF MARKETING INVENTION.

3
MAKER SPACE: TECH LABS

4
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
MAKER SPACE: NEWSROOM

6
8
BIG
ACTIONS
for OUR
CLIENTS
9
What invention could put the cars of
tomorrow on the roads today?

7
How do we use
invention to
make a 4 year
old’s day?
day

12
RETURN
..
ON
INVENTION

=

THE
..
NEW ROI

14
INVENTION...
Generates a higher multiple.
Has impact to compete with non-marketing investments.
Creates broader transforma...
CRAIN’S BEST PLACE TO WORK 2013

16
THANK YOU

17
Cocktails and Conversation: Building a Culture of Invention
Cocktails and Conversation: Building a Culture of Invention
Cocktails and Conversation: Building a Culture of Invention
Cocktails and Conversation: Building a Culture of Invention
Upcoming SlideShare
Loading in …5
×

Cocktails and Conversation: Building a Culture of Invention

440 views

Published on

Invention has replaced innovation as the true benchmark of progress for agencies and clients. The best agency partners will not just be doing things that matter, they will be making things that matter. Lori Senecal, kbs+ chairman and CEO, will talk about the cultural shifts needed to build an inventor culture in the agency world and why it matters.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
440
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cocktails and Conversation: Building a Culture of Invention

  1. 1. 2 THINGS DRIVE CULTURE: + A BIG BELIEF ACTIONS BIG 2
  2. 2. WE BELIEVE IN THE POWER OF MARKETING INVENTION. 3
  3. 3. MAKER SPACE: TECH LABS 4
  4. 4. QuickTime™ and a H.264 decompressor are needed to see this picture.
  5. 5. MAKER SPACE: NEWSROOM 6
  6. 6. 8
  7. 7. BIG ACTIONS for OUR CLIENTS 9
  8. 8. What invention could put the cars of tomorrow on the roads today? 7
  9. 9. How do we use invention to make a 4 year old’s day? day 12
  10. 10. RETURN .. ON INVENTION = THE .. NEW ROI 14
  11. 11. INVENTION... Generates a higher multiple. Has impact to compete with non-marketing investments. Creates broader transformative impact on an organization. Takes focus off the short-term. 15
  12. 12. CRAIN’S BEST PLACE TO WORK 2013 16
  13. 13. THANK YOU 17

×