Programmatic in an Evolving B2B Industry - DPRS, 5/13/15

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Digiday

Ana Villegas' presentation from Digiday Programmatic Summit in Austin, TX - May 13, 2015

Marketing

Dell - Restricted - Confidential2
The Why Behind Programmatic
Ø  Our Customers Ø  Products Ø  Purchase Cycle

Dell - Restricted - Confidential3
Embracing Programmatic
Assess Mix Test CoreMetrics

Dell - Restricted - Confidential4
A Dell Case Study
Approach : Mix, Metrics, Launch +3X
Engagement
+2X
Page views
+30% lift
Leads

Dell - Restricted - Confidential5
Lessons Learned
•  Start small
•  Assets + Inventory Access + Audience
•  KPIs

Programmatic in an Evolving B2B Industry - DPRS, 5/13/15

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