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1. How to Sell on Amazon - How to Become an Amazon Seller
Amazon is a global marketplace and offers a wonderful opportunity for established as well as
new traders to get on the bandwagon, start selling and make profits. If you wonder how to go
about it, this guide will help you get started.
Want to sell products on other platforms
The requirements for becoming a seller on most of the ecommerce platforms are same. You
can also become a seller on Flipkart, Limeroad, Ebay, Paytm, Shopclues, Snapdeal and
Voonik to boost their revenue.
Research
Rather than jumping right in, it is better to do some research on products that can be sold fast
with a high turnover rate. Ask yourself “If I want to sell on Amazon, how should I begin?”
Amazon does offer this facility to find out which products are fast selling through its sales rank
feature. Any rank over 50 is good and you can select that product. If you are starting to trade,
research on choosing the right product category is important. If you already own a business and
simply wish to take advantage of the Amazon platform, that is another matter.
Finding the right product category and mix
There are dozens of categories on Amazon. If you are a newbie it pays to choose the right
product category and pick the right products to sell that have a good sales rank and get you a
good return. This is the first step to learning howto sell on Amazon. Assuming you are a newbie
then you need to start the sourcing process.
1.) Sourcing :
Sourcing is an art. You need to develop this technique to get brand new products in good
condition with warranty back up from the right vendors at the lowest possible price if you have to
make a profit. There are several ways to go about it.
1. One way is to contact retail malls and find out products that are being disposed off in bundled
offers or at highly discounted prices. Buy these at a low price and sell at the printed price or at a
slightly lower discount.
2. Contact wholesale distributors and get into a long term tie up and negotiate special prices.
You may have to buy a certain quantity within a certain time period. There may be minimum
order quantities involved.
3. Make your own products such as spice mixtures, herbal formulations or handicraft items. Be
careful about spice mixtures, foods and herbal formulations because you may have to comply
with Amazon’s rules and eligibility criteria as well as local and international regulations. One big
hurdle to making and salling products on Amazon is to know in detail Amazon seller fees for
handmade products.
4. Get in touch with local small scale manufacturers and source products from them.

2. In any case one must calculate the net profit after taking into account your landed cost, Amazon
fees and courier charges as well as taxes that may apply. The next step is to approach Amazon
and set up a seller account.
2.) Amazon seller accounts :
You can sell to Amazon and Amazon fulfills orders. You can sell direct too. There are several
ways on how to become an Amazon seller and how to sell products on Amazon.
Documents Required for Registeration on Amazon -
1. Your name
2. Mobile number
3. E-mail address
4. Password
5. GSTIN Number
6. Cancel Cheque
7. Address Proof (Adhar Card, Electricity Bill, Telephone Bill)
8. Pen Card
9. Digital Signature With Company Stamp
Become an individual seller. This is one way to sell items on Amazon. There are limited facilities
for individual sellers but the fees vary. Individual sellers do not pay a monthly fee but only pay a
fee when they sell a product. Number of product listing is limited to 40 per month. Pro sellers
have to pay about USD 40 but they do not pay any fees to Amazon when they sell a product
and further enjoy benefits such as unlimited listing and sales besides being eligible for coupon
offers, buy box, selling in restricted categories and inventory reports.
3.) Product listings :
The next step on how to sell products on Amazon after creating account is to set up product
listing. You can create new product listing for each item or add items to existing list. Existing list
means you search for a product similar to yours and you will find the listing. You add your
product to that list with your price and terms using the seller central dashboard and click on sell
yours after adding your product. Fill in the form and click on save and finish button. If you find
multiple listings pick the top ranked listing to know the price and other details. Amazon’s repricer
tool tracks your pricing and compares it with other offers in addition to tracking Amazon seller
fees, FBA fees and other parameters. This is paid service and costs about USD 25 per month to
manage up to 1000 listings, useful for large pro sellers.
4.) Amazon prime :
You can also choose Amazon Prime but you need to meet eligibility criteria and may have to
choose fulfillment by Amazon (FBA) to sell products.

3. 5.) New product listing :
If products similar to yours are not being sold on Amazon you can create a new product listing
and you can do it manually adding each item to a list or creating a separate list for each item if
each one has several types.
6.) Bulk upload :
Pro sellers can use a spreadsheet to create product listings and bulk upload them with a single
click. You ned to create Amazon product data file in Excel and save it as .csv file and upload it
to Amazon seller central dashboard.
7.) Product feeds :
You can upload products using product feeds if you have your own ecommerce store online
using Amazon product feeds. It helps streamline operations. Amazon offers shopify at USD 29
per month, BigCommerce for USD 29.95 per month for sellers using eBay and Amazon;
EcomDash for sellers who wish to streamline listing on Amazon at USD 50 per month and
SellBrite for volume sellers at USD 230 per month.
Managing Inventory
It never does if your Amazon listing shows product as available when it is out of stock. Inventory
management is necessary and Amazon automatically tracks inventory, reducing item count as
products are sold off. You can adjust inventory manually too with the seller central dashboard by
modifying available units. You can use inventory feeds or bulk uploads to manage inventory.
This can be done using Amazon inventory file prepared in excel spreadsheet saved as .csv file.
One can just as well use ecommerce platform or inventory software as well as Amazon seller
tools to manage inventory. Amazon offers a variety of tools:
1. Inventory lab and Scoutify at USD 49 per month;
2. SellerEngine for volume sellers at USD 49 one time fee;
3. Sellers Lab Quantity for sellers who wish for inventory and accounting at USD 29 per month;
4. Joe Lister for sellers on Amazon and ebay at USD 29 per month and
5. Vendio for sellers who sell on Amazon and other online markeplaces at USD 99 per month.