The winner campaign at the One Club Boot Camp. Slide #4 --> https://www.youtube.com/watch?v=gCjUV_tY48U&list=UUmxpFgKw-Zpyp0ZFK33cDYA

1. The
20 14
BAkery
A g e n c y

2. INSIGHT
FRESHMEN ARE GOING TO EXPERIENCE FAILING ON
THEIR OWN TERMS FOR THE FIRST TIME.
WE ALL EXPERIENCED FAILURE AT ONE POINT OR
ANOTHER AND CAN LAUGH AT IT LATER.

3. “WELCOME TO FAILURE”
WE BELIEVE FAILURE LEADS TO SUCCESS.
WE WANT TO ENCOURAGE STUDENTS TO KEEP
TRYING AND TO KEEP FAILING UNTIL THEY LEARN.
FAILURES EASILY SOLVED WITH AMAZON STUDENT
FREE 2-DAY SHIPPING.

4. FAILURE MANIFESTO

5. CALL TO ACTION
THIS MANIFESTO/VIDEO LIVES ON WEB:
YOUTUBE/FACEBOOK/TWITTER/INSTAGRAM
FRESHMEN SEND FUN SHORT 10 SECOND “FAILURE”
VIDEOS TO START SHARING COLLEGE LIFE
USE #WELCOMETOFAILURE FOR SOCIAL MEDIA

6. INTERACTIVITY
CURATE MOST POPULAR FUN VIDEOS
OFFER A PLATFORM TO SHOW OFF THEIR LIVES
GIVING STUDENTS THEIR 15 MIN OF FAME WITH
A POSITIVE LIGHT ON FAILURE AT THE SAME TIME

7. FIRST PHASE POSTERS
PROMOTING THE IDEA OF EMBRACING FAILURE
USE AMAZON STUDENT FREE 2-DAY SHIPPING FOR
ANYTHING THEY NEED REPLACED
AROUND COLLEGE CAMPUSES TO SPREAD THE
MANIFESTO AND CALL TO ACTION

10. SOCIAL MEDIA
MAKE A PRESENCE ON PINTEREST/TUMBLR/TWITTER
ENCOURAGE PEOPLE TO TALK ABOUT
#WELCOMETOFAILURE
SPREAD INSPIRATIONAL CONTENT

11. PINTEREST

12. INSTAGRAM

13. WWEELLCCOOMMEE TTOO FFAAIILLUURREE..
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
TWOE FLACIOLMUREE .
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
WELCOME TO FAILURE.
FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.

14. FOLLOW UP POSTERS
CURATE “FAILURE” VIDEOS TO BEGIN SECOND
ROUND OF OUTDOOR POSTERS
FEATURES CHOSEN STUDENT’S VIDEO
CONNECTS AMAZON STUDENT CLOSER
TO FRESHMEN

17. CONCLUSION
FAIL ALL YOU WANT
WITH AMAZON FREE 2-DAY SHIPPING FAILURES
ARE EASILY SOLVED