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A segmentation project of students at the library of Academy of Art University.

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  1. 1. by: Allan Chan SEGMENTATION
  2. 2. Going to the library School library is a place for students to learn and improve their knowledge, but it´s also a social gathering for students to discuss their ideas and questions. School  libraries  provides:     -­‐    Wide  variety  of  information     -­‐    Consultants  and  literature   supporting  existing  curriculum.   -­‐    Technology  resources       -­‐    Inspiration.   School library + student achievement = better! ! !
  3. 3. Why? Escape from distractions.
  4. 4. Behaviors & patterns in the library
  5. 5. Time killers on the couches. This  group  is  students  who  are  in  between  classes  or  waiting   for  friends.  Students  are  not  yet  mentally  prepared  for   studying,  and  instead  browsing  through  books  or   magazines  rather  than  reading  them.  They  are  also  often  on   their  computer  or  phone,  checking  Facebook,  Instagram   and  blogs  on  the  internet.  Sometimes  students  are  even   using  the  couch  for  a  little  nap  time.   Other  people  entering  the  library  and  others  around  them  in   the  study  area  easily  distract  students  in  this  group.   ! Students  kill  time  here  and  no  other  place  because:   ! “I  like  it  this  place  and  these  couches  are  comfortable.”   ! “I  don´t  have  to  buy  anything  to  sit  here”   ! ! ! !
  6. 6. AAU Library, 180 New Montgomery. FR O N T D ESK ENTRANCE
  7. 7. Doers on library computers. ! ! This  group  is  students  who  are  determined  and  focused  on  a   computer  task,  either  it´s  printing  stuff,  scanning  work,  final  review   or  adjustments  of  their  work  before  printing.  Students  are  usually   quick  users  on  the  computers;  load  up  work,  print,  and  leave.   Students  in  this  group  spend  less  time  in  the  library  than  others   unless  they  are  sitting  somewhere  else  in  the  library  before  printing.   ! ! “I  only  come  here  to  print  when  I  need  to”
  10. 10. Isolated loners in quiet study area. This  group  is  usually  students  in  their  midterms  or  finals   period,  or  sometimes  close  to  a  due  date  on  a  project  or   homework.  They  can  be  students  who  are  trying  to  catch   up  with  their  classes,  too.   Students  are  working  intensely  and  are  lost  in  their  world   of  study,  and  won´t  let  anything  outside  the  booth  distract   them.  They  are  really  focused  and  their  work  has  their  full   concentration.     Students  in  this  group  are  not  here  to  socialise  or  kill  time,   their  work  has  100%  of  their  attention.   ! Students  choose  to  study  in  the  library  rather  than  home   because:   ! ! “I  can  find  books  here  and  even  ask  an  ESL  teacher  and   friends  for  help”   ! “  I  feel  bad  when  I´m  not  studying  here  and  everyone  around   me  is”   !
  11. 11. Loners in the study area. This  kind  of  student  sits  alone  in  the  study  area.   These  students  are  productive  and  seem  to  get  more  work  done  than   students  sitting  in  groups.  Students  usually  have  a  clean  table  with   only  their  computer,  1-­‐2  books  and  drinks.     Students  are  also  focused  in  their  study  and  not  affected  by  other   students  who  are  working  in  the  same  study  area.   ! Most  students  in  this  group  are  listening  to  music.  They  are  more   productive  and  focused  than  as  the  ones  who  are  not  listening  to   music,  because  they  are  not  as  easily  distracted.   ! They  choose  to  study  in  the  library  because:   ! “There´s  less  distraction  here  so  I  feel  more  productive”   ! “There´s  more  pressure  making  you  have  to  study  in  the  library”   ! “I  feel  smarter  doing  things  in  the  library”
  12. 12. Dynamic duo (group of 2) in the study area. Students  in  this  group  work  and  play  in  equal  parts.  They  chat  and  work  at  the   same  time  and  the  conversations  are  usually  about  everything  from  school  to   their  private  life.  These  students  study  together  because  they  like  working  in   group,  discussing  ideas  about  their  work  with  each  other,  and  hanging  out  while   getting  homework  done.   Most  girls  in  the  study  area  enjoy  working  together  in  groups  more  than  guys.     When  one  student  leaves  the  group  for  a  lunch  break  or  a  bathroom  break,  that   one  left  behind  suddenly  becomes  more  productive.   Students  in  this  group  seem  less  stressed  when  they  are  working  together.   ! Students  study  in  groups  because:   ! “My  partner  is  my  second  opinion  in  all  my  work”   ! “We  get  more  things  done  together  than  alone”
  13. 13. Entourage (group of 3 or more) in the study area. At  first  glance  students  in  this  group  seem  to  be  more  productive  by.   They  usually  chat  and  discuss  more  than  they  work.     These  students  are  friends  and  often  talk  about  everything  and  show   each  other  pictures  on  their  computer.  They  are  not  distracted  by   others  in  the  library  and  are  only  focused  on  what´s  happening  around   the  group  table.   They  are  more  easily  distracted  by  each  other  and  start   procrastinating  more  often  than  other  groups  in  the  library.   Since  there  are  more  students  in  this  group,  they  tend  to  talk  louder   and  laugh  more.  And  this  group  has  the  most  books,  food  and  drinks   on  the  table  in  the  whole  library.   ! These  students  choose  to  study  together  because:   ! “Studying  it´s  more  fun  with  more  friends”   ! “It´s  easier  to  stop  procrastinating  because  not  everyone  in  the  group  is   procrastinating.”   ! “It´s  easier  to  help  each  other  in  a  study  group.”
  14. 14. - The most productive students in the whole library. - Isolated from all distractions around. - Most likely students listen to music. ! - Usually browse through books and magazines and hardly read them. - Either on their phone or they keeps checking it all the time. - In the library to kill time. ! - Use computers for scanning, printing or final adjustments before printing. - Won´t spend too much time on the computer. !
  15. 15. - The most productive student in the study area. - Do more handwork than the most students in groups. (drawing, taking notes) - Use less time for research on the web or books. - Most likely students listen to music. - Able to chat and work at the same time. - More books, food and drinks on the table. - Stop more often to chat and take lunch breaks or bathroom breaks. - Constant chatting. (about everything) - Spend more time on research. - Loud. - Only discussion and less work.
  16. 16. Procrastination though.
  17. 17. Procrastination (prə(ʊ)ˌ krastɪˈ neɪʃ(ə)n) ! The  action  of  delaying  or  postponing  something.   - Facebook, blogs, Instragram etc. - Checking their phones. - Chatting about everything that´s not school related. ! - Start when feeling tired, hungry, in need for a bathroom break. - Stop when interrupted by phone. - After the1st time, the 2nd and the 3rd becomes more frequent.
  18. 18. Light: These groups of students know how to get things done. Their focus and purpose of being in the library is precisely to get things done. Semi: These groups of students are dedicated to getting things done, but allow couple breaks during their study time. Heavy: These groups of students focus more on discussions than getting work done, and most likely to take breaks.
  19. 19. Procrastinators Light Semi Heavy
  20. 20. Be productive. Balanced study and break session. Conclusion. Just Chill.