Strategic Analysis On Ryanair

Strategic Analysis on Ryanair
TABLE OF CONTENTS Introduction | 2 | Analysis | 3–7 | Problems | 7 | Solutions | 8 | Conclusion |
9 | References | 10 | Word Count: 2061 Introduction Ryanair was founded in 1985 by the Ryan
family, which was headed by Tony Ryan. It was the first budget airline in Europe, modeled after the
successful US carrier, Southwest Airlines. It was founded to provide scheduled passenger airline
services between Ireland and the UK, as an alternative to then state monopoly carrier, Aer Lingus.
At the beginning, Ryanair was a full service conventional airline, with two classes of seating,
leasing three different types of aircraft. Despite growth in passenger volumes, by the end of 1990,
the company faced a great conflict, disposing of five chief ... Show more content on Helpwriting.net
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In a way, the competitive advantage of Ryanair would be the low fare, as there is not much
differentiation on airline services. As long as the passengers reach the destination safely, there would
be no problem; therefore price is the main factor. Central Problems After evaluating the analysis, it
can be concluded that there are several central problems that exists within the strategy of Ryanair,
which are poor customer and media relations, poor employee relations and the rising of fuel prices.
Due to the low fare, Ryanair would have to cut cost in many areas of the service without impacting
the core competence, which is transporting people safely to their destinations. However, due to the
cutting cost, Ryanair neglected the quality of other services. According to a poll of 4000 travelers
around the world by TripAdvisor in October 2006, Ryanair was voted the world's least favorite
airline. Ryanair scored badly in the category that included comfortable seats, security, never lose my
luggage, best amenities'. Ryanair only scored well on the 'best fares'. Moreover, the customer service
was compromised as unfriendly staff was cited as the worst part of the Ryanair experience. In one
incident, it charged a customer with cerebral palsy £18 to use a wheelchair. Ryanair then charged
50–cent wheelchair levy on every passenger ticket due to the protests. Poor treatment of customers
whose
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Strategic Analysis For Siemens
2009 till date. We can also observe the significant dip in price below 40 Euros per share which
occurred during the financial crises in 2009. On the other hand, the dividend yield has not been
stable over time. This is as a result of the stock price increasing with time. It is also clear from the
table that Siemens has been paying dividends consistently with a steady increase in this payment to
shareholders over time. This regular payment of dividend is a sign of Siemens' business strength, a
consistent business model and also shows how efficient the company has been at generating profit
with the shareholder's money on an annual basis. 3.1 Strategic Vision Over the last ten years,
Siemens has been using different strategies to achieve their ... Show more content on
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As such, the electrical equipment industry with a focus on Siemens would be analyzed using the
Porter's five forces framework. Degree of rivalry There are several big players in this industry
including General Electric, ABB, and much more thus resulting in a high degree of competition
among them. General Electric's competitive advantage is the strong market position which it has in
the industry while ABB's areas of strength are in the generation and transmission of power. This
industry has a large number of key market players which makes the level of rivalry very high
(Barney, 1995) Bargaining power of customers Bargaining power of customers: Unlike other
industries where companies slash prices in other to remain competitive, that is not the case with the
electrical equipment industry. Because of the highly technical and specialized nature of the products,
it becomes relatively difficult for customers to find similar products at reduced prices. Also, the
prices in this industry are less likely to be influenced by market forces given the relatively small
amount of buyers. Bargaining power of

Swot Analysis : Strategic Planning
SWOT analysis has been identified as a defective tool used in the strategic planning due to its
unsystematic and its non–quantitative nature that which does not have a predictive power. The
Meta–SWOT has been introduced as an alternative because it does not consider market as one of the
major determinants of the environment, but gives an opportunity in the resources and the potential in
establishing the competitive advantage. The Meta–SWOT is crucial in making various decisions and
how they can be utilized in future. The resources and capabilities are usually utilized based on the
VRO method, they are categorized based on rarity, inability to imitate, and the company. The criteria
used to analyze the market are ensured that it matches the ... Show more content on Helpwriting.net
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The process is also utilized because it is easy to carry out the calculation and obtain the needed
solution (Agarwal et al., pg14). The worksheets are used to collect the classification data, which
entails the planning of project, and all the plans and goals of the organization in the entire period,
which are grouped by the degree of the priority. The assumption that is put into consideration is that
the company's objectives are stated with an aim of obtaining a strategic planning. The factors that
lead to the success of the organization are then identified as they play a crucial role in identifying
the critical resources to achieve a milestone by various industries, and their significance in the
percentage–weighted measurement. In order to come up with a conclusion, the internal factors are
first reduced by coming up with the various dimensions in the set of data. It is also important to note
that the comparative data can be changed into metric measurements and compared to other available
tools due to its accuracy. The use of meta–SWOT is preferred since it has been established as the
best tool as compared to other available methods (Bradley et al., pg34). The degree of agreement are
elicited to statements such as rarity, which is based on the statement that the competitor may not be

Strategic Business Analysis
Discuss how market–led strategies can help businesses to drive growth and sustain competitive
advantage, use examples from US, European and/or Far Eastern businesses. Market–led strategies
are utilized by the organizations which are coming into the business and which have not got many
assets and resources to be used. Most of the time market led strategies are used by young or service
corporations. The market led–strategies function on the market or client requirements. Businesses
attempt to offer the particular service appropriately to the customer's needs and become a part of the
market. According to Kotler (2008), the product/market expansion grid ( Figure 1) is a very essential
device for the companies when following the ... Show more content on Helpwriting.net ...
By using the cheaper materials, cutting the production, distribution and retail costs the customers are
ready for the prices which they have to pay for a product. A growth of the company and sustain the
competitive advantage due to the market–led les strategies is achievable, however it will depend on
business environment and the companies will use different strategies from other companies. Explain
the arguments for and against the multiple forms of acquisition (as stated in the article) which can be
used as the basis for a company 's strategy for entering emerging markets. An emerging market
economy offers large market for the consumer goods with a high growth potential. Moreover there
are defined as high growth potential economies where the institutional framework is not clearly
developed yet. One of the greatest ways of entering emerging markets are mergers and acquisitions.
The purpose of this way is to enhance capacity fast, provides a direct access to networks and
distribution channels etc. Researchers are necessary to choose the appropriate method to enter the
market. The companies need to choose the most suitable strategy what they will follow . Four forms
of strategies are presented by Meyer and Thu Tran(2006) which are measured as the aggressive
market leadership strategies such: indirect strategies, foothold strategies,

Market Analysis and Strategic Recommendation
Market Analysis and Strategic Recommendation As a Marketing Consultant, my client, which
operates in the Mobile phone and Network providers sector of the market and the organisation trades
under the name of O2 has asked me to generate a report, including a full market analysis and a set of
strategic recommendations. This is to help secure their short (1–3 years), medium (3–5 years) and
long term (5 + years) future. I will be using relevant marketing theory and also recent market data to
help complete this report. The report will include an organisation profile, outlining O2's history,
position in the market and many other factors, including product range. The report will then go on to
market analysis, where it will concentrate on the ... Show more content on Helpwriting.net ...
It will also affect o2 if they are borrowing money and may have to cut down on other costs, such as
advertising, possibly leading to other competitors, such as Vodafone having an edge. Consumer
spending will decline during 2009 as consumers cut back and choose to save or pay down their
debts. The current economic situation may lead to the first serious test of Telecoms as being
'recession proof'; 2009 will be a tough year for the market in terms of investor confidence and the
ability of the industry to raise capital for investment in mobile internet services which are hoped will
create future profitability. Controlling costs while maintaining a quality product range to keep
consumers happy is a key strategic issue for all operators and market players, especially o2. From a
social side of things, a change in the demographic structure, which can be described as the changes
within the UK's population, including age and sex (Jordan 2003) also affects o2. In absolute terms,
the UK population is expanding, producing further sales opportunities. However, the age group
forecast to grow the fastest over the next five years are the over–65s, who traditionally have counted
for a low proportion of consumer spending. Having said that, many of these new over65s are baby
boomers who have "grown older with technology" and will therefore be more receptive to new
product launches and new technology. The 25–34 age groups is also forecasted to grow strongly and
this is

Strategic Analysis: Strategic Overview Of Ducati
Chapter 2 – Strategic Overview of Ducati
Following its 1996 liquidity crisis, Ducati adopted new strategic plan under new management of
Minoli aiming at strengthening the company brand, enhancing its portfolio and increasing its sales
and profitability.
2.1. Deliberate and Emergent Strategy
The deliberate strategy is determined and the result matches the intended course of action. It does
not consider the external or other facts. Deliberate strategies guide the companies with a sense of
focused direction (Mintzberg, Lampel, Quinn, Ghoshal, 2003)
Emergent strategy of a company is not a part of original planning process; consist with a set of
actions, or behaviours which are added in to the strategic process in time to time. Emergent strategy
... Show more content on Helpwriting.net ...
The functional divisions were largely absent and it was really difficult for the top management team
to make their decisions. Managers, who identified the passion of Ducati, later came out with brilliant
decisions.
The deliberate strategy of Ducati was to maximise the profit and increase the market share which
was a difficult task for Minolis' team. The Budget was limited and there were some renovations left
in the factory as well.
As a solution for these external influences, Minoli analysed the industry factors and came out with
an alternative strategy of developing a global brand to the worldwide customer network to compete
in the market in order to achieve the deliberate strategy of profit maximisation. That was the birth of
Ducati Museum which was a symbol to the Ducati Staff to develop their powerful brand.
Suddenly the branding was the strategy of the Ducati instead of profitability and competing with
Japanese motorcycles, which Minoli wanted to symbolize as a dream, passion a piece of history, and
a motorcycle is at its heart (Gavetti, 2004). This lead to the formation of 'The World of Ducati' the
strategy of all Ducati's operations, link each other. The centre of this strategy is the motorcycle
which serves to all customer segments in the

Strategic Plan Analysis
strategic Plan Analysis This paper will evaluate and make recommendations regarding City of El
Centro's strategic plan, its mission, vision, goals, and objectives. A brief history of the City of El
Centro will be included. A SWOTt analysis (strengths, weaknesses, opportunities, threats, and
trends) on the City of El Centro will be performed. Included in this paper will be City of El Centro's
mission statement labeled "Attachment A", City of El Centro's vision statement labeled "Attachment
B", City of El Centro's goals labeled "Attachment C", City of El Centro's objectives labeled
"Attachment D", City of El Centro's history labeled "Attachment E", and City of El Centro's SWOTt
Analysis Grid labeled "Attachment F". Peter ... Show more content on Helpwriting.net ...
Will mature into a modern, technologically advanced, socially cohesive community, which
celebrates its diversity and openness to change while remaining a wholesome place to raise a family.
...will thrive as regional focus for the advancement and enjoyment of the arts, culture, leisure, and
recreational activities. We foresee that together we will have made 21st century El Centro a model
city; safe, environmentally healthy, culturally vibrant, clean and beautiful with an admirable quality
of life. (para. 1–2).
Please see the attached City of El Centro's vision statement labeled Attachment B.
City of El Centro's Goals Planware.org (n.d.) defines goals as, "Goals are specific interim or
ultimate time–based measurements to be achieved by implementing strategies in pursuit of the
company's objectives" (p. 5). The City of El Centro's city goals are: "1. Transportation & Mobility,
2. Transportation Infrastructure, 3. Implement, 4. Safe Neighborhoods, 5. Recreation and Lifelong
Learning, 6. Health and Wellness, 7. City Beautification, 8. Arts & Culture, and 9. Economic
Development" (p.1). Please see the attached City of El Centro's city goals labeled Attachment C for
detailed goals.
City of El Centro's Objectives Planware.org (n.d.) defines objectives as, "The third key element is to
explicitly state the business's objective in terms of the

Strategic Analysis of Airasia
Strategic Analysis of AirAsia
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MGMT8700: Strategic Management
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Contents
Executive Summary 1. Introduction
1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background
4 5
5 5 5 5
2. Findings
2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation
2.3.1 Mission 2.3.2 Values
6
6 8 9
9 10

2.4 Strategic Intent
2.4.1 Vision 2.4.2 Strategic Objectives
11
11 11
2.5 External Analysis 2.6 Internal Analysis 2.7 Competitive Advantage Analysis
12 15 19
3. Conclusion Reference List Appendix
Air Asia Financial Report 2009
21 22 24
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Daft (1997) states that failure to do so may result in unsatisfied stakeholders withdrawing their
support, leading to serious implications for the organization.
2.2 Strategic Transformation
The S–curve (Figure 3), allows businesses to predict the rise and fall of new product life cycles
within their market or industry. Whilst the airline industry in itself is in the maturity stage, the low
fare segment is currently in the growth stage. Gaining in popularity over the past few years, the low
fare segment is slowly reaching out to the masses and shedding its traditional negative impression of
compromising on safety and service quality. A growing middle class in the region, with increased
standards of living and disposable income and an appetite for travel combined with increasing fuel
prices and resultant ticket prices by traditional carriers have led to growing acceptance and
preference for such low cost carriers. Figure 3: S–Curve
Figure 3: S–Curve of Low Fare Airline Industry
Maturity (Operators)
Growth (Builders)
Decline (Rescuers)
Introduction (Conceivers)

Source: (Hubbard, 2000)
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This growth stage is evidenced by the increasing number of low cost carriers that have established
themselves over the past few years, such as Firefly, Tiger

Strategic Analysis of Delta Airlines
Abstract.
This report will be discussing strategic management to a company in the airline industry. This report
will examine a chosen company's strategic management and outline the stages. Strategic
management is analyzing the situation facing the firm, also on the foundation of analysis
formulating a strategy and lastly implementing strategy. Strategic management is the identification
and the description of strategies that can be used by managers so as to attain better performance
which in turn will ensure competitive advantage for their organization. It can be used to determine
things like the mission, vision, goal, values, mission, timeline objectives, roles and responsibilities.
1.0 Introduction
There are three ongoing processes ... Show more content on Helpwriting.net ...
2.1.1 PEST Analysis
PEST analysis will be able to be utilized to help detect trends in the external environment that will
eventually discover their method into the competitive environment. It gives a relation between the
general and competitive environments in that weak signals in the general environment are able to
become main forces for transform in the competitive environment. (Henry, 2011)
2.1.2 Strength
Delta airline uses merger so as to be able to expend its business. In 2008 the company merged with
Northwest airlines. It operates in Europe, North America and Asia/Pacific regions. Once the merger
was complete, Northwest Airlines and all its constituents become wholly–owned by Delta Airlines.
The merger saw to it that Delta Airlines started operating in the Northwest for FY 2008. In the
period of two month that is from October of 2008 the time the merger was completed to December
of 2008, the company had increased it revenues to $2 billion. Having a flexible nature, allows Delta
to improve customer services, and in the long run be able to achieve its strategic objectives.
Delta airlines have multilateral and formed alliances with other airlines. This is beneficial since the
airline is able to gain access to international airlines. By forming alliance, the airlines share codes,
access to passenger lounges, promotions, airport gate

Strategic Strategy And Strategy: Strategic Analysis Of...
STRATEGIC ANALYSIS OF MOBILINK
STRATEGY AND POLICY
MEHREENMARYAM 14001205002 BISMAASIF 14017092017
6/15/2015
ABSTRACT:
Mobilink is the leading telecommunication organization in the pakistan with the highest market
share. In this study we analyse the strategies implemented in Mobilink through different strategic
tools like SWOT, Porter's five forces, PEST, BCG matrix and prevailing Mobilink's strategies. The
purpose of this study is to analyze and address the strategic management of Mobilink from 2010 to
2014 through strategic analysis. The significance of this study is to reveal the existing strategic
issues and suggesting the appropriate solutions to professionals, academicians and students of the
respective field.
Keywords: Mobilink, strategic tool: SWOT, Porter's five forces, PEST, BCG matrix
telecommunication industry and Pakistan.
ABOUT MOBILINK
In the Pakistan telecommunication industry, Mobilink is the leading company that facilitate with
excellent voice and data services entailing highest customer base ... Show more content on
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VimpleCom, the present parent organization of the Mobilink, joined hands with vendors like
Huawei and Ericson for the project of network "Swap" and "Modernization". This agreement not
only include the installation of 3G complaint network but also the maintenance of KPIs (Key
Performance Indicators), power commitment and other internal growth services. For this reason,
Mobilink had to lay off its 100 employees from Technical department in May, 2013. This was the
extreme action taken by the current top level managers. The strategy was to outsource the major
technical activities, however, in–house staff will carrying out the other functions of the

Maybank Holding: Strategic Analysis
Strategic management is an ongoing process that develop future–oriented strategies to allow an
organization to achieve company objectives, considering the capabilities and the environment in
which it operates. Strategy formulation is a part of a strategic management process that comprises
diagnosis, formulation and implementation. Diagnosis stage including the identification and
analyzing the organization external environment, including major opportunities and threat like
porter five forces analysis, SWOT, TOW MATRIK and IFE/EFE. Based on this diagnosis, Maybank
Holding will involves as a team to affirm the strategic analysis, understand the implication of the
future and know the necessary action to meet the objective goal of company. The strategies
formulation will consists of the intellectual capacity of strategic leaders and the organization to
ascertain the best strategies in the context of both the theoretical and practical realities in
environment of the market. Since the objective of Maybank Holding is to be as a leading in ... Show
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Maybank constantly engage with stakeholders, customer, supplier and the investor to provide a clear
understanding of Maybank performance and enhance their experience with the bank. The annual
report must be shown to them in order to give information and also to be proof of guarantee that
their investment with Maybank is the best decision banking in this industry. In addition, Maybank
can to attract more investor to invest so that the financial of the institution became more stable for
competition. Lastly, Maybank can to do staff empowerment to give an excellent service for
customer. Staff is the person that closes to customer when some service. The attitude of behavior
will determine the valuable time for customer when invest with Maybank. Staff selection and
training can be done to enhance customer service oriented the culture for the long term of

Strategic Statement Analysis: Strategic Position Of Microsoft
Part 4 – Strategic Position Statement Analysis
Strategic Position of Microsoft
The organisation's strategy and action plans of Microsoft are highly in motion. As per the website of
Microsoft (2016, 1), the IT innovation strategy solutions centres on the organisation's business aims
and employs people centred design approach for achieving their goals. It adopts the strategy of
technical innovations like mobility, cloud services, social media, big data that opportunity for
improving performance, delivery, acceleration of market on the needs of customers (Microsoft, 1).
Moreover, if enterprise technologies and architecture allow Microsoft bring variety in IT strategy
and solutions.
Microsoft Corporation firmly pursues long term positioning strategy of differentiation that focuses
on branding, quality service, software design and innovation as opposition to low cost strategy that
centres on reduction of input costs and economies of scale. It is essential to notice that organisations
that pursue differentiation strategy like Microsoft contain highly skilled employees that help in
developing reputation of the organisation. Microsoft is one of the market leaders in software ...
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Microsoft attempts to incorporate the accessibility into design, planning, development,
documentation, testing and research (Microsoft, 1). The strategy of accessibility is to continue
longstanding leadership and commitment in arising innovative solutions. Moreover, they focus on
their strategy of making their computers' easy and utilize by developing accessibility into Microsoft
services and products. Microsoft focuses on innovation of accessibility in community development
and encourages the innovations for the industry. Microsoft focuses on the strategy of reducing
complexity of accessible development by including features in visual studio and tools for making
the apps

Strategic Management and Swot Analysis
Amongst all the novelties, trends, and fashions appearing in the field of strategic management
during the last decades, the SWOT analysis, standing for: strengths, weaknesses opportunities, and
threats has enjoyed a long lasting popularity among both practitioners and researchers. The purpose
of this essay is to demonstrate that SWOT analysis can be used for both businesses and individuals.
In the 60s swot analysis was invented at the Harvard business School for the purpose of analysing
case studies,it was the efforts of two business policy professors ; professor George Albert Smith and
professor C Roland Christensen. At Harvard in 1963 where a business policy conference was held
about the SWOT analysis in which it has been ... Show more content on Helpwriting.net ...
When addressing the second issue Weihrich suggested the use of the interaction matrix but
unfortunately his last suggestions was not made into practice. After that Even Hill and
Westbrook(1997) came along and pointed some other difficulties when using the swot matrix such
as the length of the factors listed ,the lack of prioritisation and the weight of the factors is not
identified, in addition to that there is a lack of support of the statements and opinions with data or
previous analysis. In the same year Beeho and Prentice (1997) described the swot analysis as
familiar and a user–friendly method, because there is no need for a computer systems, special
software or complex information to conduct a swot analysis. But it has got several shortcomings
such as the factors listed in one category can fit into others, and there is clear lack of specificity and
accuracy when describing the factors, in addition to that some factors represents opinions not facts.
These two authors also said:" Owing to its simplistic nature and ease of use, the technique has been
used in a slack manner and is susceptible to subjectivity and bias from managers who can present an
unrealistic appraisal of company attributes."(Behoo and Prentice 1997) Finally Hussey (2002)
identified other weaknesses about the swot matrix from the perspective of managers where he says
that it is difficult for managers to

Swot Analysis : Strategic Management
Strategic Management is a set of upper level management decisions and actions that will determines
the long term objectives and performance of a corporation. It accomplishes this task by including a
variety of tools and analysis techniques, which will implement, evaluate and control the general
direction of a company. This is done through strategy formulation which begins with a situational
analysis that emphasizes the monitoring and evaluating of external opportunities and threats in light
of a corporation´s strengths and weaknesses (Wheelen and Hunger, 2006; Saloner et al., 2001). The
objective of this paper is to describe, analyze and discuss advantages and disadvantages of a concept
named SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats. These are the
concepts that are frequently used as tools for the analyzing of all external environments of an
organization including their internal factors that constitutes its structure (Wheelen and Hunger,
2006). SWOT analysis came first came about from research that was conducted at the Stanford
Research Institute in the late 1960´s. The idealization of SWOT analysis came from the necessity to
discover why some corporate planning continued to failed. Many fortune 500 companies wanted to
find out what could they do with the research discovered in Stanford. Albert Humphrey Along with
a select few from his research team began testing SWOT as a tool and when it became practical
SWOT became a corporate planning

Applied Strategic Management a Strategic Analysis of Canon
Applied Strategic Management A Strategic Analysis of Canon word count : Executive Summary
Canon has around 77 years of history and it is full of ups and downs, highs and lows, for which it is
what we would expect in such a high innovative company. Over the years, Canon has been
introducing various types of products over the years and gradually became the leader in imaging
markets. When people think of buying a camera, first brand pops out in their head is "CANON".
TABLE OF CONTENTS 1. Introduction 2. Look at the Business of Canon 3. Environmental factors
1. PESTEL Analysis 2. Porter's five forces Analysis 4. Major ... Show more content on
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Up to second half year of 2009, Canon has reduced the use of new resources by 150,000 tons and
CO2 emission by 370,000 tons. Likewise, CHK from 2008 has established Ink Cartridge Collection
boxes placed in voluntary schools, shopping malls, computer centres and commercial buildings. All
used cartridges collected will be delivered to factory for decomposition and recycling as materials of
other products. This report is focusing on the strategies adopted by Canon and the strategies when
Canon is facing competitions. This report shows that how Canon survives in the market and keeps
its long lasting growth in market and profit. (about Canon, www.canon.com, www.canon.com.cn,
www.canon.com.hk) 2. Looking at the Business of Canon Take a look at Canon, its strategies over
the years have been very effective in balancing growth of market share and profit in the imaging
industry which made Canon a leader in the imaging industry group. Other than the imaging industry,
Canon also took a piece of pie in business machines (printer, photocopier) markets and industry
machines (semiconductor production equipment, medical equipments...etc) markets (see Picture
2.1). Canon has since late 1960s been focusing on strategic planning process, gradually expanded its
business into business machines market and adopting a corporate level strategy of horizontal
diversification based on its core competencies. Such continuous development and adoption of
various strategies keeps

Strategic Plan: SWOTT Analysis
Strategic Plan, Part II: SWOTT Analysis
BUS/475 – Integrated Business Topics
February 10th, 2014
Ryan Simpson
Destination Fitness is a health club designed for the transportation industry specifically over the
road drivers. Destination Fitness provides its clientele with a unique variety of fitness options, tools,
and techniques that will allow each customer to build a fitness plan that meets their needs. The
services that Destination Fitness will provide are a wide variety of fitness equipment, personnel
trainers on staff, 24 hour access, health food restaurant that provide a wide variety of food, dieticians
that will assist customers in creating healthy meal plans, environment free of gym intimidation, and
... Show more content on Helpwriting.net ...
Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it's
from internal weaknesses of the organization or external threats to the company, the organization
must be prepared to overcome these obstacles. One of the biggest external threats to the economic
success of Destination Fitness it the economy itself. Although the economy is steadily recovering
from the recession, disposable income still comes at a premium for many people. In order to
convince customers to become members they must, first and foremost, make it financially attractive
to them. Keeping membership costs low will entice new customers through the door. After that it is
up to the staff to make customers realize that their biggest investment should be to invest in their
own health and well being. Another threat that Destination Fitness faces is the time constraints many
drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to
combat this, programs that are offered must utilize time efficiently and be able to bring results
within strict time limits. This will also allow the trainers to assist more people and really give the
customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood.
Legal/Regulatory It will be essential for Destination Fitness to determine the legal structure of

Strategic Analysis Of Pfizer's Strategic Analysis
1. INTRODUCTION
This project is the final of three reports I will complete as part of the strategic analysis of Pfizer.
This report focuses on strategic implementation and includes the following sections. First, the major
concepts related to strategy implementation will be defined. Second, those concepts will be applied
to the case of Pfizer in order to analyze its corporate governance, organizational structure and
strategic leadership. The analysis of Pfizer will be followed by its evaluation to identify the major
problem the company is facing and propose a solution. A short conclusion will close the report.
2. CONCEPTS
All organizations have to establish management and governance arrangements that are appropriate
for their businesses, and meet the requirements of their shareholders and customers. This section
will define the concepts involved with corporate governance, organizational structure and strategic
leadership.
2.1. Corporate governance:
Agency relationship refers to a consensual relationship between two parties, where one person or
entity authorizes the other to act on his, her or its behalf, and they exist as mutual agreements
between individuals, small firms and large organizations. Managerial opportunism is when
managers use employer information for personal gain, this creates a conflict of interest, with self–
serving managers making decisions that benefit them rather than the company owners or
shareholders. Corporate governance problem deals with

Strategic Analysis of Sabmiller
Table of Content
Chapter 1
1. Introduction to South African Breweries (SABMiller plc)
1.1 History
1. Early history
2. Diversified into Bottles, Lodging, and Mineral Water in Early 20th Century
3. Takeover of Ohlsson's and United Breweries in 1956
4. Reincorporated in South Africa in 1970
5. Government Restrictions Leading to More Diversification: 1980s and Early 1990s
6. International Expansion in the Post–Apartheid Era
7. Moving into the Developed World As SABMiller, Early 2000s
2.
CHAPTER 1
1. Introduction to South African Breweries (SABMiller plc)
SABMiller plc ranks as the world's second largest brewer in terms of volume, trailing only
Anheuser–Busch Companies, Inc. Although now based ... Show more content on Helpwriting.net ...
A joint subsidiary called Union Hop Growers spent many years developing new hybrids, which
delayed the first commercial use of South African–grown hops until 1920.
1.2 Diversified into Bottles, Lodging, and Mineral Water in Early 20th Century

After Frederick Mead died in August 1915, John Stroyan, who succeeded Sydney Chambers a few
months earlier, became the most important figure in SAB management. Stroyan faced a serious
challenge the following year when hostilities during World War I interrupted the supply of bottles to
South Africa. SAB decided to establish its own bottle–making plants in 1917. Actual production,
however, did not begin until 1919, the year the war ended.
Another economic depression beset South Africa after World War I, but steady growth in the
demand for beer reduced many of the detrimental effects of the depression. SAB was financially
strong enough in 1921 to purchase the Grand Hotel in Cape Town, an important addition to the
company's lodging business. SAB gained an interest in the mineral water business in 1925, when it
purchased a substantial interest in the Schweppes Company.
The Great Depression of the early 1930s had little effect on the South African brewing industry;
SAB continued to expand its operations and improve its facilities. The company's biggest problems
were shortages of labor and capital. The Spanish Civil War and rising political tensions in

Strategic Analysis For Strategic Foresight
Assignment Two: Future Studies
Scott L. Tousignant (4467911)
American Military University (EDMG560)
Dr. Randall Cuthbert
17 May 2015 Assignment Two: Future Studies This is a review of Thinking about the future:
Guidelines for strategic foresight utilizing outside materials to provide support. The paper will
address the value of strategic forecasting to an organization. Drivers, change trajectories, and
turning points will be discussed. The role of theory in emergency management will be outlined. The
paper will introduce the importance of strategic vision in relation to a time continuum. Strategies is
communicating strategic action plans will be reviewed.
Strategic Forecasting Strategic forecasting provides organizations the ability to prepare for long–
term future events (Hines & Bishop, 2006). Businesses utilize forecasting as part of their business
plan. It assists in the growth and vision of the organization. A business plan can play an important
part in the success or failure of an organization. "Company strategies include influencing the
environment to correspond to that used for forecasts. At the same time, companies recognize that
changing variables in the environment may influence forecasts" (Markgraf, n.d.). Forecasting is just
as important in crisis action planning.
Crisis Action Planning The benefit to strategic forecasting in crisis action planning is to provide a
framework upon which planning can occur (Hines & Bishop, 2006). Forecasting

Carlsberg's Strategic Analysis
Internal and External Analysis of Carlsberg Group Class and group/team number Group/team
members/participants Date 13.01.2012 Number of characters (including spaces, footnotes, end notes
and text boxes) 84,649 characters Signatures of all the participating group/team members
______________________ ______________________ ______________________
______________________ __________________________ Table of Contents 1 Executive
Summary 5 2 Introductory Chapter 6 2.1 Motivation 6 2.2 Research question 6 2.2.1 Sub questions
6 2.3 Interpretation 7 2.4 Delimitation 7 2.5 Method 8 2.5.1 Theories and models used in the project
8 ... Show more content on Helpwriting.net ...
Delimitation Our project work is focused on external and internal analysis of the Carlsberg
Company. The external analysis is meant to cover seventy percent of the work putting less
emphasizes on the internal analysis. As well as we will be discussing the position of Carlsberg
mostly on the Danish market, but we cannot avoid looking on other markets for comparing
company's performance as Carlsberg Group is an international company. In our BCG matrix we will
look to 3 SBU's that we think are the most important in Carlsberg Company. We are not using all
theories and models that we have learned during this semester as long as not all of them are
connected to our research and sub questions and would have given us unnecessary information.
Method Theories and models used in the project * Vision, Mission and Objectives With the help of
these values, we will find out who is Carlsberg Group. Mission defines what the company is going
to do for its customers and why. Vision shows us where the company wants to be in the future and
objectives are goals that Carlsberg has to be act successfully with their mission. These things will
help us to understand what the motivation of the company is and what is vital for them. *
Organisational Structure We will look into organisational structure of Carlsberg Group to see how
things are organized within the company and how it helps the company to be doing so well on the
market. * Value

Gucci Strategic Analysis
1. What are the characteristics and attractiveness of industry?
The characteristic of luxury goods industry
Gucci, Hermes and Louis Vuitton, all of these brands had been found more than 150 years ago. With
the high amount of profit, as well as the sales growing 6% every year could make luxury goods
industry one of the highest profitable market in the world. The industry has seven main product
categories which are; leather goods, footwear, high–end apparel, silks, watches, jewelry and
perfume. The target group of this industry is women in the upper income brackets between the ages
of 30 and 50. However, in Asia, most customers are women between ages 21–25. In the past, most
designer tried to focus on timeless designs that allowed them to ... Show more content on
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For Gucci itself, they are now focusing more on customers' ages between 20 and 40. They have been
changing from Timeless Design to more fashionable design as their customers are likely to change
their models every season.
Competitors
Competitors can be divided into four distinctive categories. First of all, 'Hermes' is considered to be
the top brand of the market with the leather goods, "Kelly bag" the starting price was $4,300. The
latter is 'Chanel', who sells the leather bag with the starting price at $1,500. 'Gucci', 'Louis Vuitton'
and 'Prada' are in the middle range, with the basic leather goods pricing at $600 to $1000. And the
one at the bottom is 'Ferragamo' that is in the end of luxury scale. 5. Compare Competitive
positioning of all players and Map Positions of competitors in luxury goods business and who are in
the best position players and why?
Competitive position of each player can be identified by 2 main factors.
1) Brand Value and 2) Operating Margin * Operating Margin: Louis Vuitton is at the top with 30%
followed by Gucci at 20%, Hermes at 20%, Prada at 19% and Chanel at 10%. * Brand Value (US$
Million): Louis Vuitton is 24,312, followed by Hermes is 11,917. Gucci 7,449 Chanel 6,823 and
Prada 3,585.
Figure 1: Operating Margin of Each Brand
Figure 2: Brand Value

Ikea Strategic Analysis
IKEA is the world's largest furniture retailer of 'knock down' furniture with 300 stores in more than
35 countries. It was founded by Ingvar Kamprad of southern Sweden whose main innovative idea
was 'to offer home furnishing products of good function and design at prices much lower than
competitors by using simple cost–cutting solutions that did not affect quality of products so that as
many people as possible will be able to afford them. ( www.ikea.com). He used every opportunity to
reduce costs without compromising on ideas and quality. IKEA used design, their main competency,
to secure the lowest possible price by starting design with a functional need and price then using
knowledge of innovation and low cost manufacturing ... Show more content on Helpwriting.net ...
A focused cost leadership strategy according to Ireland et al (2006) is 'an action plan the firm
develops to produce goods and services for a narrow market segment at the lowest cost'. IKEA
focuses on applying the techniques needed to achieve this cost leadership such as bulk buying,
economical sources of supplies, low–cost logistics and store location while at the same time
concentrating on understanding and satisfying the needs. Although it is a cost leader, IKEA also
offers some differentiated features that appeal to its target customers, including its unique furniture
designs, in–store playrooms for children, wheelchairs for customer use, free buggies, reasonably
priced restaurants and cafes and extended hours making shopping at IKEA an experience. Thus,
IKEA focused cost leadership strategy also includes some differentiated features with its low–cost
products thereby making it a hybrid strategy. (Hitt et al, 2009: 121). Part of keeping costs down
IKEA strategically located its global distribution retailing network near container ports and major
truck and rail routes. In most instances, they own the large stores but in order to be flexible and
adaptable to penetrate new markets they also facilitate franchises where there are risks to entry due
to unfamiliarity or hostility to the IKEA concept. Their stores have been described as 'theme parks
masquerading as a furniture outlet' (Margonelli, 2002: 112) The

Swot Analysis : Strategic Planning
SWOT analysis is an examination of an organization's internal strengths and weaknesses, its
opportunities for growth and improvement, and the threats the external environment presents to its
survival. Originally designed for use in other industries, it is gaining increased use in healthcare.
Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into
balance with the external environment and to maintain that balance over time . Organizations
accomplish this balance by evaluating new programs and services with the intent of maximizing
organizational performance. SWOT analysis is a preliminary decision–making tool that sets the
stage for this work.
Basic principles SWOT analysis
The so–called SWOT analysis, ... Show more content on Helpwriting.net ...
Strength–Threat (ST) strategy refers to the use of their own advantages to avoid or mitigate the
impact of external threats. It should take a diversified strategy, use their own advantages, and find
opportunities for long–term development in diversification; or it further enhances their competitive
advantage to counter the threat of competitors.
Weakness–threat (WT) strategy is a defensive technology designed to reduce internal weaknesses
and avoid external environmental threats. When the enterprise has internal and external problems, it
is often faced with survival crisis, and reducing costs may become the main measure to change the
disadvantage. Enterprises will take a defensive strategy to avoid disadvantages of costs and the
threat owning to costs.
Analysis SWOT Whirlpool
1. Strength
Technical strength: Whirlpool has nine kinds of products ranking first in the market of this industry,
and three kinds of products ranking the top three in this industry in terms of world market share,
with patent advantage and software copyright of 589 items. Whirlpool is in advanced world level in
many technology areas. Whirlpool Group of "innovative drive" type is committed to providing
consumers around the world with solutions to meet their needs, achieving a win–win situation
between business and users. Innovative advantages: anti–electric wall technology of Whirlpool and
dual–power technology of Whirlpool washing machine have also been included in the IEC
international

Southwest Airline Strategic Analysis
Southwest Airline Strategy Implementation
Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in
order to determine if these controls match, and or enhance, the companies design and strategy. The
company structure, culture, and human resources have been taken into consideration. What was
found, was that Southwest has a strong culture, which ties most of the strategies together.
Supervisors and employees work side by side, which promotes trust and understanding. This
analysis concluded that the strategies implemented by Southwest Airlines, does indeed fit the
company strategy.
Introduction
This analysis is of Southwest Airline's strategic controls and if those controls coordinate with the ...
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Organizational wise, Southwest Airlines has continued to be a success. A large part of this success
stems from the culture and management of the company. Human resource plays a large role in any
organization, as they are responsible for staffing and ensuring the highest quality personnel for
particular job. However, at Southwest Airlines, human resources staffing is decided by other
employees as well as managers. Potential employees are interviewed by current employees, and
management, to determine if the potential candidate is not only a fit for the Southwest "family" but
qualified as for the position as well.
The primary concerns for Human Resources at Southwest, is ensuring the company spirit is kept
alive. Southwest promotes a culture promotes empowering the employee, making work not only fun
but safe. So far this practice has been working quite well. Southwest is a lean and efficient company,
and the staff pull together to get a task or job done in a timely manner. These are the primary
concerns of human resources.
The cultural factors of the airline ties in deeply with the human resources component of this
analysis. This portion will take a look at employee satisfaction, training, and attitudes towards the
company. Employee satisfaction is high within the Southwest company. Employees have a high
degree of confidence in their supervisors, and work is shared

Analysis of Strategic Position
ANALYSIS OF STRATEGIC POSITION
Deutsche Post World Net has a unique spectrum of international services including brands DHL,
Deutsche Post and Postbank with different types of services. Thus, we have decided to focus on
DHL in this analysis in order to better understand to strategic position within logistic services.
PESTEL ANALYSIS:
Legal: ▪ Deregulation and liberalisation of the airline industry ▪ Environmental regulations and
protection
Political: ▪ Liberalisation of international trade ▪ International trade regulations and restrictions ▪ EU
expansion(needs for infrastructure and information technologies)
Economic factor ▪ Economic integration ▪ Globalisation Economic growth ▪ Stage ... Show more
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Market positioning
[pic]
Market position of DHL as well as its major competitor is in broad market with differentiated
services.
Source: http://group.tnt.com/investorrelations/sectorstatistics/marketstatistics/index.asp
The biggest part of DHL 's businesses run in intracontinental and intra–Europe. DHL gain good
position also in Pacific Asia, where has around 40 per cent of logistic market. DHL has only 7 per
cent in US and where face to competition with major competitors FedEx, UPS and on this market
also US Postal Service. DHL lost their customers during the complex air and hub consolidation
investing millions of dollar in this market and this market will be not profitable until 2009.
Business model
Recommendation
To be on Asia market – has the biggest growth potential...

References:
(2006), Market Segmentation, Targeting, and positioning[online], Avaliable at: , >, [Accessed 25th
November 2006].
Boyd, J. D.(2006), DHL parent DPWN Restructures, Traffic World 10/2/2006, Vol. 270 Issue 40,
p36
Logistic Today (2006), DHL, FedEx, UPS Expansion of Service To and In China [online], Available
at:
, [Accessed 25th November 2006].
2006, DHL 's American Adventure[online], Availible at:
, [Accessed 25th November 2006].
Porter's 5 forces
Competitive rivalry:
In Deutsche Post World Net annual report 2005 is written "Globally, Deutsche Post World Net has a
comprehensive range

Nucor Strategic Analysis
TABLE OF CONTENTS
Industry Analysis 3
Competitive pressures in the industry 3
Industry Segmentation 4
Supply Chain 4
Potential growth 4
PROFIT POTENTIAL and Market Power 5
INDUSTRY overview 5
Competitor Analysis vs Nucors CompetItiveness 5
Company Position Analysis 9
Understanding Nucor VISION AND VALUES 9
Understanding Nucor Core Competencies 10
UNDERSTANDING NUCOR 'S COMPETITIVE ADVANTAGE based on resources 11 cURRENT
ISSUES FACING THE COMPANY 13 pROPOSSED SOLUTIONS TO STAY ON TOP 14
RECOMMENDATIONS BASED ON CORE COMPETENCIES 16
Relation to practice 16
References 17
Appendices 18
INDUSTRY ANALYSIS
COMPETITIVE PRESSURES IN THE INDUSTRY
Michael Porter provides a framework that models an industry as being ... Show more content on
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Decline is expected, as car manufacturers are requiring less steel for the automotive industry.
However with the innovation and an appropriate market–product combination, demand can be
stimulated.
PROFIT POTENTIAL AND MARKET POWER
Economists consider financial performance as an indicator of market power. In a competitive
market, like the steel industry firms are unable to charge prices extensively higher than cost. Thus
the industry as a whole does not make an above–normal return.
INDUSTRY OVERVIEW
Industry conditions indicate that companies should not expect short–term profits. COMPETITOR
ANALYSIS VS NUCORS COMPETITIVENESS
There are a very large number of mini–mill companies in the industry with a few large integrated
mills. In 1996 Nucor had the eight highest sales in the industry and the seven highest position on $

return per fixed asset. Nucor has two 2 competitors that has comparable sales figures but with a
higher $ return per asset.
Rouge Steel and Allegheny are the most powerful competitor competitors based on the financial
information available.
COMPETITORS RATED ON $ SALES GENERATED PER PLANT, PROPERTY AND
EQUIPMENT Extraction from Annexure 1
COMPETITORS RATED ON % OF INDUSTRY SALES Extraction from Annexure 1
GRAPHICAL PRESENTATION OF COMPETITORS RATED ON % OF INDUSTRY SALES
Nucor captured 4% of the market based on the sales figures–1996
GRAPHICAL

Nursing Strategic Plan Analysis
Strategic planning is a process of developing strategic objectives used by an organization to
accomplish their mission and vision. The plan takes on a broad perspective of the organization and
is accomplished through strategic thinking which draws upon the past, evaluates the present, and
envisions a future. A strategic plan requires an analysis of the organizational strengths, weaknesses,
opportunities, and, threats both internal, and external to the organization (Falk, Garrison, Michael–
Brown, Pintz & Bocchino, 2015). Nursing leadership is an integral part of the development of the
strategic plan. To understand the Veterans Administrations Medical Center we must understand the
organization's mission, and vision, the unique challenges ... Show more content on Helpwriting.net
...
In order to develop the Medical Centers strategic plan it is important to evaluate the internal and
external factors affecting the healthcare organization. This concept map provides insight to the

A Strategic Analysis Of Onesteel Limited
Student Name: ZUIJIA LIU Student Number: 42280099
MGTS3301 ASSIGNMENT
A Strategic Analysis of OneSteel Limited
Student Name: ZUIJIA LIU Student Number: 42280099 Tutor: Alexander Stathakis Lecturer:
Martina Linnenluecke
MGTS3301–Business Policy and Strategy (A Strategic Analysis)
1
Student Name: ZUIJIA LIU Student Number: 42280099
Contents 1. Introduction.................................................................................3 1.1 Report
Overview............................................................................3 1.2 Organisation
Overview...................................................................3 2. External Environmental
Analysis.......................................................4 2.1 Analysis of Macro
Environment........................................................4–5 2.2 Analysis of Industry
Environment.....................................................5–6 2.2.1 Threat of New
Entrants..............................................................6 2.2.2 The ... Show more content on Helpwriting.net
...
Economical: Strong Australian currency affects steel manufacturing export and import (Smith 2011)
Job cuts and industry shuts due to weak domestic demand and downturn in the construction industry
(ABC News 2011). Social: Changing in preference: the growing availability of alternative materials
may replace steels such metallic glass (Vieru 2011). Skilled worker shortage in Australia
(BusinessSpectator 2012) Technological: With the development of steel industry, new renewable
resources are required due to nonrenewable resources will be less and less such as iron ore and
carbon (Szargut, Ziebik & Stanek 2002) Environmental: Steel Industry has impacts on air quality
due to the emissions, which may lead climate change. Environmental pollution requires steel
business to reduce the emission in order to develop a clean energy future by advanced technology.
Water saving issue. (Costello 2011) Legal: Changes in taxation regulation such as the federal
government passed 30% tax on iron ore and coal mining profit (Scott 2012).

Among those external aspects, four factors should be addressed which are political, economical and
environmental. From the political perspective, the federal government offers this assistance to adapt
and modify steel business models, which to ensure long–term
MGTS3301–Business Policy and Strategy (A Strategic Analysis)
4
Student

SmartMart: Strategic Analysis
SmartMart: Overview SmartMart, a retail grocery chain, focuses primarily on organic, healthy and
environment friendly line of products to add value to all its stakeholders. Its mission is to create a
sustainable future by providing value for all its stakeholders and customers, while contributing
towards a greener environment and having a strong financial return. Exceptional customer services,
environmental friendly organic products and innovative management style are SmartMart's core
competence. SmartMart is at a strategic watershed moment and is reassessing its existing business
model. Big players such as Big–Box Mart have added organic products to their line and are selling
them at very low price, thereby reducing SmartMart's market ... Show more content on
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Furthermore, most likely estimate of fuel prices exhibits that fuel prices might be higher than $140.
Hence, the environmentalists will embrace this method. Thus, Customized store format is essential
for SmartMart to attain a sustainability and is a key aspect in developing a successful strategy.
Scenario 2: Biofuels adoption – Acquisition As SmartMart lacks the know–how of bio–fuels,
Organic growth of bio–fuels can drive SmartMart away from its core competency. Five competitive
forces theory by porter assisted me in making the most appropriate decision by linking it to the
overall strategy. Since, SmartMart is looking to gain competitive advantage for long–term, forming
an alliance would only create value for short and "Short–term value maximization often destroys the
value (Jensen, M. C. 2001)". Due to lack of control over production process, SmartMart might end–
up selling a non–environmental friendly fuel. As environmentalists have been vocal about their
interest in bio–fuels, forming an alliance with aforementioned firms could tarnish brand image of
SmartMart just as blood diamond issues tarnished the brand image of DeBeers. Hence, I opted to go
with acquisition even though there is a high entry and exit costs associated with it. This decision was
most difficult for me to make because bio–fuels producing technology is at a

Woolworths Strategic Analysis
Introduction
Woolworths Limited is a retail company made up of a range of businesses that provide customers
with quality, range and value. This report focuses on two parts, Woolworths Ltd Strategic analysis
and strategic review in order to provide advise to the Board and Senior Management of Woolworths
to obtain a higher achievement in 2012. In the first part, the report demonstrates analyzing the
business environment by SWOT analysis, key capabilities, major stakeholder interests and
identification of generic business level strategy of supermarket unit. Then the second part provides
analysis on two strategies from internal and external environment and the Corporate Balanced
Scorecard analysis contributing better implement their ... Show more content on Helpwriting.net ...
This trend also has adverse efforts on consumption.
2.Key capabilities analysis
(A) 2.1Provide products to costumers at competitive prices through multi–channels
For this capability, strong financial support and effective saving processes as fundamental resources
enable Woolworths Ltd to provide products at relatively lower prices. The effective saving processes
include the global sourcing process and direct store deliveries also play an important role to achieve
competitive prices by reducing inventory costs and operating costs. Besides, the long term and good
relationships with suppliers makes Woolworths get this capability to get lower cost products. Then
combining the online network and existing delivery system makes customers purchase more
conveniently. Last, Woolworths Ltd is also engaging in product expansion in different industries.
2.2 Have a social responsible and customer friendly brand image Capability | Valuable | Rare | Non–
substitutable | Costly to imitate | Competitiveness | 1 Provide products to costumers at competitive
prices through multi–channels | √ | √ | × | √ | Sustainability competitive advantage | 2 Have a social
responsible and customer friendly brand image | √ | √ | × | √ | Sustainability competitive advantage |
A good brand image is build by positive name and concepts customers thought about

Introduction:
In this era of world, it is necessary to be updated about all perspectives to run an organization.
Organization can do different analysis such as PESTLE, Porter five forces, Value chain; to know the
market demand and essentially of the products. On the other hand, Organization should have their
strategies and knowledge about the market. Strategic management is the process to get different
terms of planning, monitoring, analysing and assessments which are necessary to operate an
organization. In the other word, it can be defined as the continue process of making decision and
actions by which organization can match or fit with different environments for the most effective
way to work Strategic management can be taking when one wants to make wise decisions for
betterment of organization. Strategic management also give ideas about corporate governance, core
competencies and helps to setting up goals. There are many tools available for the strategic
management such as, PESTEL, Porter's five forces and Value chain analysis. To sum up, it can be
say that strategic management gives ideas to make different decisions which helps organization to
be a best or to survive in this competitive environment. So, to know about an organization, first it is
good to understand its strategies which can be implemented by using different theories and practices
of strategic management. Here, applications of the strategic management theories can be understand
by the example of Cochlear

Strategic Analysis
1. Executive Summary This proposal analyzes the feasibility of establishing a neighborhood bar in a
gentrified mixed use area that abuts a university. The conceptual model used for the design and
operations of the neighborhood bar familiarly known as Cheers and it is the equivalent of the
Starbucks concept Third Place. The target area in which the neighborhood bar would be sited
contains virtually no informal gathering places for neighborhood residents. A number of shops and
upscale restaurants line the pedestrian mall in the center of the neighborhood, but the business hours
of these enterprises preclude casual use by those who live in the neighborhood but commute to jobs
in nearby urban areas or at the university. A Porter's Five Forces analysis indicates that there are
only a few factors that would have negative influence on the establishment of a neighborhood bar in
the location selected and these barriers are not substantial, nor are they sufficient to prevent the
establishment and survival of the proposed business. The SWOT analysis triangulates well with the
Five Forces analysis, adding credibility to the potential for establishing a profitable enterprise in the
target area. The customer base is adequate, growing, and indicates interest in the neighborhood bar
Two main market segments can be well–served by the establishment The location is convenient and
attractive for both residents and students No competition in the category currently exists in the target

Strategic Value Chain Analysis
4. KEY TOOLS OF STRATEGIC COSTS MANAGEMENT
The ability of strategic cost management to achieve the desired objectives depends on the realization
of certain activities. In this respect, J.K. Shank emphasizes that there are 3 key tools of strategic cost
management, referring to Strategic Management literature of Strategic Management Accounting.
These are as following (Shank and Govindarajan 1993, 13);
Value Chain Analysis,
Strategic Positioning Analysis,
Cost Driver Analysis,
4.1. Value Chain Analysis
Value chain analysis, which constitutes the basis of strategic cost management, includes the value
creation chain for a corporation, composed of all activities that create value, from the supply of raw
materials to the supply of the product to the final consumer. (Yüzbaşıoğlu 2006, 402) In other
words, value chain analysis is defined as a strategic tool used to comprehend the competitive
advantage of an enterprise, to determine which stage of the value chain may be improved or in
which stage the costs may be reduced, and to better apprehend the relationship of the corporation
with the suppliers, customers and other enterprises in the sector. . (Blocher et al. 2005, 40).
4.2. Strategic Positioning Analysis
The ... Show more content on Helpwriting.net ...
The strategy that the corporation adopts affects inevitably the costs of the corporation. For example,
the main objective of a corporation adopting cost leadership strategy in the market will be to reduce
the costs and produce the quality products that the consumers demand at the desired price. On the
other hand, the corporation adopting differentiation strategy aims to produce unique products that
would meet the expectations of its consumers. Thus, the Research & Development costs of the
corporation adopting differentiation strategy will be higher than the other corporations. (Sağmanlı
2002,

Strategic Analysis Of Zappos.com : Strategic Analysis
Strategic Analysis of Zappos.com
Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and
footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the
vision has evolved over the past several years to include the goal of being the retailer that "provides
the absolute best service online –– not just in shoes, but in any category" (Zappos, 2014). The online
retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find
brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate
partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer,
stating, ... Show more content on Helpwriting.net ...
In 2008, Zappos reported annual revenues exceeding $630 million; and in 2009, the company
celebrated its 10th anniversary by reaching $1 billion in annual sales (Twitchell, 2009).
Problem Statement
Zappos has successfully shaped a one–of–a–kind culture to which it owes its success. While there is
not a true "problem" with Zappos.com; the company realizes significant growth potential. Sister
company, Amazon.com, recognizing the asset of the renowned customer service Zappos has formed,
has approached the Zappos management team with discussions of a potential acquisition.
The management team at Zappos must analyze and carefully determine which path will ultimately
offer the best growth potential for the company as a whole; whether that is continuing business as
usual by remaining independent, or successfully merging with Amazon.com.
Strategic Analysis Tools
As the management team at Zappos analyzes and makes careful determination of which path offers
the best growth potential for the company, the following strategic analysis tools will be used for
consideration:
SWOT Analysis
PEST Analysis
Boston Consulting Group (BCG) Matrix
As Zappos faces the challenge of determining next steps in regards to maintaining the existing
business unit or to enter a new business venture, the SWOT analysis will provide clarity in the firms
Strengths, Weaknesses, Opportunities, and Threats. This is an extremely suitable

Context Analysis
Strategic management is an important part of business planning. It helps create strategies for better
performance, profit, and future success. Analysis of both internal and external factors is vital for a
company's proper growth. Culture, the perspectives of the company's employees, managers, owners
and clientele, and the structural and environmental elements that effect the operation of the business
are all examined in the strategic management process. The purpose of this paper is to demonstrate
how to analyze a company's strategic management process by examining a privately owned, small
and local business.
SWOT
One of the best ways to analyze the management process of a business is through the SWOT
analysis. "The SWOT ... Show more content on Helpwriting.net ...
Employee Madison Rowland in her interview commented, "We have homemade products (such as
ice cream) and serve more than just snowballs (Rowland, 2015)." Unlike the typical snowball stand
who typically sells only snowballs, this business serves malts, shakes, nachos, the usual snowballs,
stuffed snowballs, and homemade products such as their ice cream and fruit bars. The food they
serve is also of excellent quality and is never rushed in the making.
Whereas the majority of stands who are seasonal and only open during the summer, Just Chillin is
open all year round and is the only snowball stand in the area that is. They have quite the reputation
for their service and products. Customers have been known to come from 30 or 40 minutes away for
their snowballs and ice cream. They are said to be the best snowball stand on the Northshore and
even have indoor and covered outdoor seating to better accommodate their customers.
Weaknesses
The next factor is weaknesses. Quite a few times, weaknesses are merely "the flipside of a strength
(SWOT Analysis, 1990–2010)." For instance, a reputation for quality is usually accompanied by a
reputation for high prices.
Unlike its competitors, Just Chillin has indoor and covered outdoor seating which was earlier
considered a strength. However, sometimes they do not have enough to accommodate all of their
customers. In which case, thanks to this age where consumers

Strategic Analysis of Nike
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The connections in this chain drive our decision making. For example, the quality of planning
shapes the choices for manufacturing. Nearly 85% of Nike's footwear manufacturing waste is now
diverted from landfill or incineration through recycling and other efforts. Such design decisions, in
turn, determine whether a product can be recycled at the end of its life. Design choices can also
eliminate the need for toxics in the manufacturing process, and the ability to get toxics out of
products determines whether materials can be recycled in a closed loop. Working with the right
manufacturers means better insight and control of quality and in performance for the environment
and their workers. Choosing the right partners for moving products around improves Nike's ability
to gather and track data on transportation emissions and to get products where they need to be at the
right time. Each choice has financial, environmental and social impacts that are intertwined and
mutually dependent. The Nike value chain outlines each phase, where the greatest impacts occur,
and some of the key tools it uses to increase efficiencies, reduce

Ups Strategic Analysis
I. Introduction 1. Background of the Corporation "Seattle teens Jim Casey and Claude Ryan started
American Messenger Company, a phone message service, in 1907. They were soon making
small‑parcel deliveries for local department stores and in 1913 changed the company's name
to Merchants Parcel Delivery. In 1915 Casey, who led the company for the next 47 years,
established a policy of manager ownership, and Charlie Soderstrom chose the brown paint still used
on the company's vehicles. Service expanded outside Seattle in 1919 when Merchants Parcel bought
Oakland, California‑based Motor Parcel Delivery. By 1930 the company, which had been
renamed United Parcel Service, served residents in New York City (its headquarters ... Show more
content on Helpwriting.net ...
(P3) We build our legacy as a caring and responsible corporate citizen through the conduct of our
people and company in the communities we serve." (P4) "A Mission Statement is an enduring
statement of purpose that distinguishes one organization from other similar enterprises" The basic
question that a Mission Statement answers is "what is our business?" It is a stand–out expression of
the company's purpose and it is extremely important. The nine main components of a Mission
Statement are all covered in UPS' statement and they are as follows: Customers – offering
excellence and value in everything they do (P1) Products or Services – meeting the various needs of
the customers (i.e. logistics, distribution, commerce etc.) (P1) Markets – distribution, logistics and
commerce needs worldwide (P1) Technology – Concern for Survival, Growth and Profitability –
sustain a financially strong company, serve the "evolving" needs of the customers (P2) Philosophy –
fulfilling the promises to the customer (Intro) Self–Concept – caring and responsible corporate
citizen, responsible and well–regarded employer, financially strong company (P2, P3. P4) Concern
for Public Image – caring and responsible corporate citizen (P4) Concern for Employees – broad
employee ownership, opportunity for advancement

Strategic Analysis Essay
Strategic Plan Analysis Paper Sunkist is a leading international citrus supplier, but what you might
not know is that they do not own a single citrus grove, and although they are a billion dollar a year
organization, you cannot buy stock–because there is none. Sunkist is a cooperative not–for–profit
company with over 6,000 citrus grower members from California and Arizona and has joined forces
to produce the high–quality Sunkist fruit you have come to know and love. Sunkist is one of the 10
largest marketing cooperatives in America and the largest marketing cooperative in the world's fruit
and vegetable industry. In competitive international market today, an independent grower stands
alone against the competition. As a member ... Show more content on Helpwriting.net ...
Sunkist growers and packers have worked hard to help fulfill the orders for this very important
segment of their business. After noticing increasing numbers of Mexican lemons coming in from
groves planted for Coca Cola, Sunkist needs to be proactive with regards to this product and has
been working with shippers on new strategies.
Opportunity
Packaging is an indispensable selling tool today. It allows Sunkist to communicate quality and value
to its customers and clients by providing solutions to their changing needs in transportation,
displays, merchandising and new technologies. Many new packaging concepts under development
and are built upon the successes of prior years. The poly bag, printed with the vintage Sunkist crate
label, proved so successful in marketing Valencias that this winter Sunkist developed two new
holiday bags, featuring a Sunkist snowman and Santa Claus, to sell navels.
Threats
Sunkist is seeing slowdowns in foodservice, retail, club store and wholesale markets. The sales force
is working hard on post New Year holiday ads, most focusing on multi–varietal offerings. Sunkist
should see volume build early as the eating quality of the crop is weeks ahead
of schedule. Sunkist is also working to make sure the domestic pull lines up with the anticipated
Chinese New Year's export shipments.
Trends
Sunkist, in partnership with the Culinary Institute of America (CIA)

PESTEL analysis is a tool or framework for marketers. It is very effective when seeking to analyze
and screen the external marketing environment of the company. Strategic management tool gauges
the macro environmental factors. It is prudent to follow PESTEL framework since different macro–
environmental factors can affect a business strategy. PESTEL framework are interdependent of each
other, they are dependent factors. Understanding PESTEL is critical prior to entry into a new
country. The fact that a strategy is compatible with PESTEL in the home environment is no
guarantee that it would work in another country. Therefore, thorough research needs to be conducted
to ensure that Home Depot would be successful in West Africa, Ghana. When entering into a foreign
market, it is important to consider the relevance of each of the PESTEL factors to the context. The
company needs to identify and categorize the information that applies to these factors. Finally, there
is the need to analyze the data available and draw conclusions to its findings. It is important to
analyze the PESTEL framework and answer some questions. PESTEL entails;
Political Factors The political environment can have significant impact on a business. It affects
consumer confidence and business spending. The political stability of a foreign environment is
important to consider for companies entering new markets. The government's policies pertaining to
regulations and taxation vary from country to country. It

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