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How NOT to get the Venture Capital Door SLAMMED in your face<br />Diana Benedikt, Principal<br />+ our partners at<br />1<...
Why Learn From Me?<br />VIA: Entrepreneurial Advisory Firm<br />Worked with 125+ startups across:<br />Enterprise SW/Saas/...
I’ve Seen 1000’s of Companies And 100’s of Investors<br />3<br />
DON’T Create Financial Nightmares<br />A situation where financial forecasts were just too aggressive.<br />Other situatio...
DON’T Rely on the Live Demo<br />Load a video on your hard drive, play the demo if needed. Or use screen shots. Or printou...
DON’T Miss the Boat<br />…the market space was already over funded.<br />A situation where, by the time we finally started...
DON’T Play Games with VC’s: You Lose<br />A situation where an entrepreneur thought he could play one VC against another…<...
And So Much More…<br />8<br />Turn off your cell phone before a meeting<br />Manage the level of detail in your preso: 50 ...
Takeaway? <br />Learn from others’ mistakes  &<br />you won’t get the door slammed on you!<br />Thanks!<br />Diana Benedik...
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FailCon/SnapSummit Diana Benedikt

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How NOT to get the Venture Capital Door SLAMMED in your face - Key Mistakes You Can Avoid

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FailCon/SnapSummit Diana Benedikt

  1. 1. How NOT to get the Venture Capital Door SLAMMED in your face<br />Diana Benedikt, Principal<br />+ our partners at<br />1<br />
  2. 2. Why Learn From Me?<br />VIA: Entrepreneurial Advisory Firm<br />Worked with 125+ startups across:<br />Enterprise SW/Saas/Cloud<br />Wireless Communications<br />Digital Media<br />Clean Tech<br />Consumer Goods<br />Former COO venture funded startup<br />Advance Ventures, Artemis Ventures<br />2<br />Success? Failure? I’ve seen it all. <br />
  3. 3. I’ve Seen 1000’s of Companies And 100’s of Investors<br />3<br />
  4. 4. DON’T Create Financial Nightmares<br />A situation where financial forecasts were just too aggressive.<br />Other situations occurred where model wasn’t detailed enough.<br />Know your “Financial Levers”. Explain clearly & simply, what drives your business. Bonus: support assumptions with actual metrics.<br />4<br />
  5. 5. DON’T Rely on the Live Demo<br />Load a video on your hard drive, play the demo if needed. Or use screen shots. Or printouts. <br />A situation where the demo fails during the pitch meeting. Result: Absolute Failure.<br />Source: Chrisparillo.com<br />Have multiple contingency plans if your demo fails. Be able to simply sit and tell a story if your laptop blows up that morning.<br />5<br />
  6. 6. DON’T Miss the Boat<br />…the market space was already over funded.<br />A situation where, by the time we finally started pitching…<br />Launch early, launch often. Use agile development & get your product out the door. Use social media & build customer metrics.<br />6<br />
  7. 7. DON’T Play Games with VC’s: You Lose<br />A situation where an entrepreneur thought he could play one VC against another…<br />…in search of an optimal term sheet, but in the end, no deal.<br />The “best” deal may not be the one with the highest valuation. Remember there are many other terms in a term sheet…<br />7<br />
  8. 8. And So Much More…<br />8<br />Turn off your cell phone before a meeting<br />Manage the level of detail in your preso: 50 slides doesn’t work<br />Be prepared for the obvious question: Competition<br />Avoid presenting to investors who don’t understand your space<br />
  9. 9. Takeaway? <br />Learn from others’ mistakes &<br />you won’t get the door slammed on you!<br />Thanks!<br />Diana Benedikt<br />di@veninsight.com<br />@dianabenedikt<br />9<br />

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