Many best practices for business remain the same...but the tools have dramatically changed! Our program helps you Get Found by Consumers Actively Searching for you, Find New Customers via highly targeted Digital Marketing and Stay Connected to existing customers to Drive Repeat and Referral Business. Learn the Digital Tools every merchant needs to be truly OFB in 2013. R U OFB? http://www.guaranteedigital.com

2. Many Best Practices for Business
in 2013 Remain the Same…
Great Location – Make Sure you are Easy to Find
You Make Customers feel welcome and you are
easy to do business with
You have a Solid Reputation & Great Word of
Mouth from happy customers
You Stay in touch and Reward Existing Customers
to drive more repeat business
Constantly Looking for New Customers

3. However, the Best Tools for Business
have changed a great deal!
Great Location –
Can new customers
find you online?
Welcoming
Establishment -
does your Online
Presence Match the
Real World?
Solid Reputation –
Great Word of Mouth
What are they really
saying about you online?
Are you using Social to
stay Connected to your
Best Customers?
Acquiring New Customers –
New digital marketing options create
efficient, affordable ways to best reach your
most likely new customers!

4. Make Sure your
Business is easy to Find
Can Potential New Customers Locate you Online?
Strive to be Page One
& On the Map!
Today’s Consumer…
• 89% Discover New Products &
Services Online
• 95% NEVER go past the first page
their search result
• Consider Google the new yellow
pages
To be OFB in ‘13, Merchants Must:
• Get on the Map! Optimize your
Business listings to the max
• Optimize your website so search
engines know what you are about
and move you to the front of the
list

5. “C’mon in & Look Around!”
Does your online presence match
your real world establishment?
Today’s Consumer…
• 89% Discover New Products &
Services Online
• 93% of Sales still occur offline
• Uses Smart Phone to search…and
55% act within an hour
To be OFB in ‘13, Merchants Must:
• Have a Quality Web and Mobile
Presence that is easy to navigate
• Make it easy to connect with you
OFB in 2013? Look Good on Every Screen!

6. Solid Reputation &
Great Word of Mouth
Today’s Consumer…
• 55% Share their Purchases with
friends via Social Media
• 76% Trust Ratings and Review sites
• Over 50% won’t do business with
Merchants who have less than 3 Star
Review
To be OFB in ‘13, Merchants Must:
• Monitor their Online Reputation
• Respond appropriately to
demonstrate great customer service
• Make it easy to customers to post
reviews and Like your business

7. Driving Repeat & Referral Business
Stay Connected to your Best Customers
via Social, Email, Text!
Today’s Consumer…
• Trust Peer recommendations in social media (only 14%
trust advertisements!)
• 80% connect with favorite brands via Social
• Majority of consumers join email lists to receive
discounts
• 72% are open to receiving special offers via Text
To be OFB in ‘13, Merchants Must:
• Grow their Fans & Followers in Social
Media
• Build email/text customer databases
• Regularly post, email and text to stay
connect and drive repeat and referral
business!

8. Targeting Your Best
Potential Customers
Target Marketing Options
Zero in on the consumers already
interested in your products and services
with online display and email marketing.
Options include:
• Target by Geography to reach those
nearest your store, including Mobile
Geo Fencing.
• Target by wide variety of demographics
• Retarget consumers based on search or
who already have visited your site.
• Target consumers on Social Networks
• Targeted email puts your message in
their inbox at the zip code level

9. So, are you Truly “Open” for Business and
Ready to Connect with Todays Online Consumer?
If you need help, our Web Essentials Packages can quickly improve your online presence!

10. Grow Your Business!
Web Essentials 2013
1. Get Found 2. Find New 3. Stay Connected

11. GET
FOUND
FIND
NEW
STAY
CONNECTED
1 2 3
Three Essential Strategies for Helping Your Business Grow
By Potential New Customers
Actively Searching Online for
Your Products & Services
Customers via Precision Targeting
Strategies for Web, Mobile
and Email Marketing
Increase Customer Loyalty via
Social, Email and Text, Driving
Repeat & Referral Business!
 Responsive Web Design so you look
good on any size screen!
 Mobile Site Design – ½ of all searches
now done via mobile
 Optimized Local Business Listings –
are you on the Map?
 Search Engine Optimization – we can
tune up current site to improve rank
 Geo Targeted Video – search
optimized video tells your story
 Reputation Management – safeguard
your most valuable asset!
 Search Retargeting – reaches
consumers based on recent searches
 Mobile Geo Fencing – reach on the go
consumers near your store
 Social Media Targeting – reach local
consumers based on interest via
Facebook, Twitter, LinkedIn
 Email Marketing – target B2C, B2B
lists at zip level by variety of demos
 Search Engine Marketing – target top
3 spots on major search engines
 “D-I-F-M” Social Media Management –
we optimize your Social Presence on
Facebook, Twitter, Google Plus, and
handle all posts to grow Fan Base.
 Email Newsletter – we manage your
monthly newsletter and grow your list
 Mobile Text VIP Club – we manage your
text marketing and grow your list
 Video and Blog Posts too – connect with
Fans, search optimized added benefit
 POP Materials – includes in-store signage
to encourage customer sign up

12. Get Found
Increase Visibility among Consumers
Actively Searching for your products & Services
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Responsive Website Design
Smart Phone Friendly Mobile Site
Optimized Local Business Listings
Not Good Optimized
You only get one chance to make a Great 1st Impression!
Make sure your website reflects the quality of your real
world business…and looks good on Desktop, Tablet and
Mobile size screens. Site is optimized to be found in
search.
Love your existing site but wish it was optimized for
Mobile?
Our Smart Phone friendly sites mirror look and feel of your
existing site, with one finger click to call, maps, coupons
and links to your social Fan pages.
89% of Consumers start their search
for New Products & Services online.
93% Buy Offline and close to home
Where are you ranked?
Are you on the Map? Optimized Local Business Listing
ensure consumers can find you when searching via web or
mobile. We claim, enhance your listings on all top search,
directory and social media sites to improve your page rank.
95% of Consumers NEVER go past
page one of their search result.
What page are you on?
Your Competition?
By start of Q4 of this year, Google
predicts the majority of searches
will be conducted on mobile devices
rather than desktops.
85% of Local Merchants don’t have
a Smart Phone friendly site

13. Get Found
Increase Visibility among Consumers
Actively Searching for your products & Services
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Search Engine Optimization
Geo Targeted Videos
Reputation Management
If you love the design of your site but wish it would rank
better in search, our SEO specialists can help. We get
“under the hood” of your site and perform variety of
optimization tactics to improve your sites Findability by
major search engines.
Pro voice talent, scripting, music and high quality images come
together to create an infomercial that tells the story of your
business using sight, sound and motion.
Videos are then optimized for search for your location and best
keywords, then distributed via a Custom YouTube channel.
• 89% Research Online
• 95% Don’t Go Past Page One
• 93% Sales Occur Offline and
within 10 miles of home!
• Where are your Competitors
Ranked?
• Videos are 4x more likely to
drive customer conversion
• YouTube is World’s second
largest search engine, owned
by #1 – Google!
We monitor leading Rating and Review sites and Social media in
real time and alert you of all positive and negative
commentary, and provide Best Practices for handling the good
and bad.
Allows you to demonstrate your Excellent Customer Service and
show Consumers you truly care about their business!
• Majority of Consumers won’t
shop less than 3 Starts
• 2/3 More Likely to Buy if
Positive Reviews, Comments
• ½ Less Likely if Negative

14. Find New Customers
Via Precision Digital Target Marketing for Web & Mobile
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Targeted Display Marketing
Social Media Marketing
Reach local consumers on premium local, regional and
national sites with a message targeted by Demographic ,
Behavior, Search, Context and more
Search Retargeting Increases Efficiency
Your Online Display targets potential customers who have
been actively searching for your products and services.
Ads are served based on Brand Names Searched and also
Competitors Searched. Ads are Geo Targeted to reach
local consumers.
• Ad Campaigns that only
target the Desktop
Consumer miss a significant
audience of Local Shoppers
Social Media Targeting – reach local consumers based on
interest via Facebook, Twitter, LinkedIn. Target by
Geography, Occupation, Demographics, Device and more.
• Reach consumers in less
competitive page
environment than Search
• Increase Frequency of
exposure
• Great compliment to SEM
campaigns
• 85% Consumers use FB Posts
for Local Merchant info
• Social Media used by 87%
Local Merchants for business

15. Find New Customers
Via Precision Digital Target Marketing for Web & Mobile
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Mobile GEO Fencing
Email Marketing
Mobile Geo Fencing pinpoints customers when they are
near your store and serves them ads relevant to their
location. Drive traffic to your Smart Phone friendly
mobile site, social media pages and more
Search Engine Marketing campaigns achieve one of top 3
page positions, target consumers based on Your most
relevant, most searched key words. You only pay when
someone clicks on your ad.
• 62% Consumers now own a
Smart Phone
• 50% Searches now done via
Mobile Device
• Mobile Consumers in Action
mode,
• Search Engine marketing
drives high % of clicks for
Consumers looking to make
a purchase
• Gets better response than
Direct Mail, with 15% open
rates and 1-2% click thrus
• Email is the preferred method
of Commercial Contact by
74% of Consumers
• 83% Report Email is first thing
they check for business
Search Engine Marketing
• We create a Custom Email template that features:
• Your Marketing Message
• Links to site, video, social media etc.
• We Target the Email message to double opt in list of
Consumers by:
• Zip Code radius around your store
• Demographics (Gender, HH Income, Age)
• Category of Interest

16. Stay Connected
Increase Customer Loyalty via Social Media,
Email Newsletters, Mobile Text Marketing
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Social Media Management
Mobile Text Marketing
• We optimize your Social Media presence on Facebook,
Twitter, Google+ and manage weekly postings on all
channels to promote your Social Club specials.
• Includes monthly Facebook contests, including install of
contest app on Facebook that captures email addresses.
• Point of Purchase Collateral Included - We provide eye
catching in-store signage to entice all of your customers
to join your Club, building your customer database.
We custom design your monthly newsletter, then manage
graphics and content updating each month as well as execute
the send. As part of Loyalty program, we help you grow your
customer database.
• We help you build your text database collecting customer cell
phone numbers.
• We then manage your weekly Loyalty VIP Club messaging,
sending special offers via text. You choose day of week and
day part to drive traffic when you need it most.
• Option to include creation of Smart Phone friendly version of
your existing website, to connect with consumers on the go!
• 90% of Text Messages are
checked within 3 mins
• Don’t leave home without
it…car keys, wallet, and
phone constantly with you!
Email Newsletters
• 85% Consumers use FB Posts
for Local Merchant info
• Social Media used by 87%
Local Merchants for business
• Gets better response than
Direct Mail, with 15% open
rates and 1-2% click thrus
• Email is the preferred method
of Commercial Contact by
74% of Consumers
• 83% Report Email is first thing
they check for business

17. Stay Connected
Increase Customer Loyalty via Social Media,
Email Newsletters, Mobile Text Marketing
• Supports the Shop Local Movement
• Increase Customer Loyalty with Special Offers
• Stay Top of Mind with your Best Customers
• Increase Repeat Business
• Increase Referral Business as Happy Customers Share

18. Responsive Web Design
Look Great on Any Size Screen!
Today’s Consumer…
• 89% Discover New Products &
Services Online
• 93% of Sales still occur offline
• Uses Smart Phone to search…and
55% act within an hour
Features of your site include:
• Home Page Image carousel
• Multi Sections to include Products,
Services, Specials
• Videos, Photo Galleries
• About Us, Contact Us Forms
• Email Newsletter sign up
• Social Media Links, Widgets
Does your online presence match or
exceed the quality of your business in
the real world?

19. Key Features of Smart Phone Friendly Mobile Site
Did You Know?

20. There are Hundreds of Places your Business can be listed online…..
Make sure your data is 100% correct and Uniform on top search engines, social media
and directory sites…so consumers can connect with you from their desktop or on the go
via their Smart Phone or Tablet! Correct listing data is also important for improving your
site’s Search Engine Optimization and improving your online visibility!
Local Business Listings Optimization

21. Example of Google Local
Business Listings, featuring
the Top Ranked local
businesses
We manually claim and
optimized your listing and
local business profile page
Is your business on the Map?
Local Business Listing Optimization Improves Visibility in Search

22. Optimized Google Local Business Profile
Complete
Biz Description
Photos
Video
Reviews

23. Tell the Story of Your Business using
Sight, Sound and Emotion!
• We create One 60-90 second each quarter
• Custom YouTube Channel
• Professional voice talent, scripting
• High Quality Images
• Choice of Music bed
• Optimized for 5 Best Search Key words
targeted to your local city
• Links to website, social media
Custom Video Series

24. Reputation Management

26. Our Reputation Management Tool Provides:

27. News of Your Store Via Multiple Channels Reaching Your Best Customers
Social Media, Email & Text are Great Tools for
Building Your Customer Loyalty Program
Why Create a Social VIP Customer Loyalty Program?
• Stay Connected to your Best Customers
• Increase Repeat Business
• Increase Referral Business

28. We can help
Your business
in these key
areas!

29. Social Media, Email, Text Marketing
Keep you Connected, Driving Repeat
& Referral Business!

30. Are you part of The Shop Local Movement?
Social, Email, Text Marketing
keeps you Connected!

31. Marketing &
Social Media Calendar
Plan & Sync the Message Distribute the Message via
Social, Video, Blog, Text &
Email Channels
We Manage and Distribute Your Marketing & Social Media
Communication across multiple platforms
We meet with your team regularly
to ensure offline syncs with online
message and then manage all
postings hands free to you!
The Message can include:
• Marketing messages
• Coupons/Special Offers
• Customer Loyalty Promotions
• Customer Testimonials &
Reviews
• Your Charitable Efforts/Giving Back
• Contests & Promotions
• New Product/Service announcements
• Product & Service Videos
• Employee & Vendor Recognition

32. Digital Marketing &
Service Solutions

33. We offer targeting that reaches consumers
on the Web and on the Go

34. Single Ad Buy reaches targeted
audience across smartphones, tablets,
laptops and work/home PC’s.
Reach Consumers on any Device

35. Display Targeting that only
delivers to the Desk Top
Misses a Huge Audience of
Mobile Consumers

36. Reach Consumers Nearest You
Mobile Geo Fencing pinpoints customers when they are near
your store and serves them ads relevant to their location

37. 1
Consumer performs
a Keyword Search
& is anonymously
“cookied” for their
search term.
2
Search Retargeting to reach Consumers
who are Actively in the Market to Buy
Consumer later visits
their favorite sites on
the Web and is served
your ad based on their
past search history of
key words, brand
names and the names
of our competition
Search Retargeting Increases Efficiency
Your Online Display targets potential customers
who have been actively searching for your
products and services. Ads are served based
on Brand Names Searched and also
Competitors Searched. Ads are Geo Targeted
to reach local consumers.
Top Local Doctors

38. Facebook Ad Placement Options
Demo & Geo
Targeting for Web
& Mobile
Placements
Right Hand Side
News feed
Mobile News feed
3 Main Types
Marketplace Ads
Sponsored Stories
Stories from Page Posts

39. Sponsored Tweets
Target by:
• Geography
• Interests
• Gender
• Device
You Pay when people…
click on, Favorite, reply or
re-tweet your Promoted
Tweets.
100% Track-able to prove
your ROI

40. B2B Targeting Opportunities

41. • We create a Custom Email template that
features:
• Your Marketing Message
• Links to site, video, social media etc.
• We Target the Email message to double opt in
list of Consumers by:
• Zip Code radius around your store
• Demographics (Gender, HH Income, Age)
• Category of Interest
Targeted Email Options!
SAMPLE REPORT
SAMPLE EMAIL
This campaign sent over 3000
potential customers to the client’s
site!

42. We want to be your Digital Ad Agency – Put us to work to Grow Your Business!
Contact Us at 414.234.8529 or visit us online at www.guaranteedigital.com