Money Money Money: Turn Great Ideas Into Funded Projects
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Copy of slide deck from 2016 mcn.edu conference in Minneapolis, MN. Note: Audio recording of this entire session is available at https://www.youtube.com/watch?v=ifmetNCLvm4&list=PLXAe-JDguLm0yWDTC41-EypoVHo2VDv_o&index=10 Panelists included me, Susan Chun, Mary Mortenson and Nik Honeysett. Topic: raising money in the cultural heritage sector in order to fund great digital projects.
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Money Money Money: Turn Great Ideas Into Funded Projects
- 1. Money, Money, Money Turn Great Ideas into Funded Projects NOVEMBER 5, 2015
- 2. Panelists Susan Chun, Museum of Contemporary Art Chicago Mary Mortenson, Minneapolis Institute of Art Nik Honeysett, Balboa Park Online Collaborative Moderated by Douglas Hegley, Minneapolis Institute of Art MCN 201502
- 4. MCN 20154
- 5. Translating Techspeak Susan Chun, Museum of Contemporary Art Chicago MCN 201505
- 6. MCN 201506 How to talk to your development staff about technology
- 7. MCN 201507 Know when to say no You don’t have to do something just because the cool kids are doing it
- 8. MCN 201508 If you want to have the opportunity to advocate for your projects directly, prove that you can be a resource for your institution by convincing the staff in house first
- 9. MCN 201509 Remember: nobody likes to feel stupid Image source: http://bostonbiker.org/files/2015/09/dunce1.jpg
- 10. MCN 2015 01 0 Don’t tell lies Image source: http://www.wpclipart.com/American_History/revolution/George_Washington/I_cannot_tell_a_lie.png
- 11. MCN 2015 01 1 Tech budgets are hard for development to understand. Time invested in explaining them pays off. Things that aren’t obvious to everyone: • Operating costs vs. capital costs • Technology cycles: migration, upgrades, replacement • Hardware and software implementation costs vs. content development costs • Training requirements
- 12. MCN 2015 01 2 Tech schedules are hard for development to understand. Time invested in explaining them pays off. Things that aren’t obvious to everyone: • Agile development is great, but development staff like to show pictures. • Not every technology project leads to the web
- 13. MCN 2015 01 3 A few words (of hundreds) that your development staff is allergic to Repurpose Content Repository Server Storage Redundancy Cataloguing Standards Also: development, developer
- 14. MCN 2015 01 4 Myths that development teams believe: • Technology projects are always expensive • Old people won’t give money to tech initiatives
- 15. MCN 2015 01 5 True things that development teams believe: • Collaboration is hard, and sometimes one partner does more work than the others • Projects sometimes change, or fail • It’s hard to put a donor’s name on a server
- 16. Methods in Practice Mary Mortenson, Minneapolis Institute of Art MCN 2015 01 6
- 17. Frame the Case Statement MCN 201517 How are you going to benefit or impact the public? • By building your institutional capacity to better serve your mission • By serving the public directly through a project/program that requires a specific technology component
- 18. Identify Prospective Funders MCN 201518 Tips to help you find the money, money, money • Research institutional giving guidelines ‒ Minnesota Grantmakers Online www.mcf.org ‒ Foundation Directory Online www.foundationcenter.org Available at large public libraries ‒ Institutional websites http://www.bushfoundation.org/grants • Research individual giving profiles ‒ Specific technology interests ‒ Expressed interest in “what is your biggest need?” or “what are your top 3 projects that need funding?”
- 19. Be Strategic MCN 201519 Who should set up and/or make the ask? • Museum director/president ‒ Bring out the big guns to make the ask • Board ‒ Board member provides the introduction or facilitates the meeting • Staff ‒ Advancement staff develops and submits written or online proposals, facilitates the meeting or site visit, and may make the ask in person ‒ Program/project lead meets with donor to cultivate relationship and pitch program/project
- 20. Mia Technology Wins MCN 201520 • Individuals ‒ $46,000 for a game-changing photogrammetry equipment ‒ $1M for initiative inclusive of new customer relationship management system (CRM) • Corporations ‒ $150,000 from Fidelity Foundation for technology infrastructure ‒ $500,000 from General Mills Foundation for initiative to engage audiences through media and technology • Government Agencies ‒ $117,000 from Institute of Library and Museum Services (IMLS) to create interactive maps in galleries ‒ $149,000 from IMLS to build an enterprise content management system (ECM) to store and make accessible Mia’s digital assets
- 21. Funding for Operations Nik Honeysett, Balboa Park Online Collaborative MCN 201521
- 22. MCN 201522 I used to work here …they have lots of this …now I work here …and have to do lots of this
- 24. MCN 201524
- 25. MCN 201525 Fundraising = Sales & Marketing
- 26. MCN 201526 be a showman and evangelist
- 28. MCN 201528 federal state city countyrules local foundations peoplerich council members/districts have discretionary funds foundations (niche interests) no or bizarre rules just inspiration (my favourite) what’s their connection? funding sources
- 29. MCN 201529 niche interests track record unrestricted city county local foundations
- 30. MCN 201530 • successful • confident • allergic to failure • back winners • seek excitement • seek to make a difference rich people prove you can deliver believe in what you’re doing fail forward ideas that standout be a showman wide impact
- 31. MCN 201531 … but everyone is the same
- 32. MCN 201532 idea vs. funding = = =
- 33. MCN 201533 inclusion… have an idea? get people together smart & rich people liked to be asked for their advice
- 34. MCN 201534 “convoys to computers” initiative to hire vets with awesome technical expertise pic of old vet Plus New vet connect to community cover or offset operational support a gift that keeps on giving
- 35. MCN 201535 connect vision to operations everyone wants to be inspired start/stop is not sustainable vision requires strategy boring & cool are equally important strategy requires infrastructure
- 36. MCN 201536 can you leverage a big idea?
- 37. MCN 201537 big idea supporting idea/project operations operations supporting idea/project operations operations supporting idea/project operations operations
- 38. MCN 201538 the cost of doing business “a community service” = city & county
- 39. MCN 201539 the big idea Lost in Balboa Park Spotify as a model to engage, discover & connect collection objects & content connect to the community don’t shut up about it
Editor's Notes
- The purpose of this session is to offer all of you in attendance frameworks for planning your technology-specific fund-raising, implementing specific strategies and tactics for getting it done, and concrete steps you can take to ensure sustainability over time. I’m excited to hear from our panelist, all great colleagues and friends. So let’s dive in.
- Digital technology in museums is no longer controversial. It’s here, and it’s staying for the foreseeable future. Case closed. But that does not change the plain fact that it costs money! Real money, both capital and operating funds. Today you will learn from some expert fund-raisers how to get the money you need to complete your ambitious projects.
- Board of Trustees
- Board of Trustees
- Top 3 anticipated outcomes of this request (be succinct, do not use narrative and format each outcome prefaced with a 1, 2, 3) 1. Create innovative media and technology that provide global, local, mobile, and social audiences with meaningful, connected experiences around art. 2. Generate substantive educational programs and resources that nourish the mind. 3. Develop relevant business solutions to create a sustainable museum model.