1. Dharmesh Shah
Founder/CTO, HubSpot

2. @dharmesh
(and I’m a hackepreneur)

4. Lets keep it interactive.

12. Outbound Marketing

14. Outbound marketing is
pushing
your way in.

15. Cold Calling

16. Inbound marketing is
pulling
people in.

17. Make marketing about
Outbound Marketing
creativity not cash.
vs.

18. inbound =
content +
conversion

19. Where can you
“get found”?

20. The Next 50 Years

21. As ye SEO,
so shall ye reap.
(SEO = Search Engine Optimization)

23. SEO = Context and Authority
Ranking Algorithm:
f(n): Context & Authority

24. Pick your
keywords
wisely.

25. Make a list of
relevant
keywords.

28. To the victors go the spoils.
First result page gets 95% of clicks

29. Don’t pick
a fight
with a
ninja.
(Unless you’re a ninja)

30. Use your
words!

31. The page title is
critical on-page
SEO factor.

32. A page by any other name,
may not rank as well…

33. To win at SEO, you
need to get great
inbound links.

34. “I tried to
buy
love….and
links.”

36. clicks > rankings

39. Guess what
profile you have
to use to get cool
listings?

40. “Wow. That seems
too big to ignore.”

41. The real reason
you can’t ignore
Google+
hint: it’s the characters before
the +

42. Your profile
picture should
build trust and
credibility.

43. @cyrusshepard.

47. Coming up: The
best and shortest
SEO advice ever:

48. Make
humans happy,
not search
engines.

49. Create
useful content,
clean designs
and
fast websites.

51. Get lucky!

52. Get lucky!

53. Every now
and then,
try
something
crazy

54. Your content needs
to take a stand.

55. Spreading great
content with social
media

56. Outbound Marketing
Make it dead-simple
to share your content.

57. Without followers,
social media is not
much fun.

58. Don’t try
and
automate
getting
fans.

59. Numbers
go up, but
brand
goes
down.

60. Even normal people
use twitter now.
(via @dharmesh)

61. Which inbound
marketing channel
works the best?

62. Source: Science of Twitter - http://bit.ly/dVkqDd

64. Resources

66. To win at
inbound,
create an
experience
people love.

67. I’m on the
interwebs.
@dharmesh
dshah@hubspot.com

68. Inbound Marketing
= depth of creativity

69. The power
of the
modest
liquidity
event.

70. You need to
start to find
a great idea.

71. You don’t
need a great
idea to
start.

72. Inbound Marketing:
Get Found using Google,
Social Media and Blogs
Amazon Top 20
Marketing Book
(out of 240,000+)
InboundBook.com

73. You don’t need a VP of
Sales. You need sales.

74. Those who
make stuff
make their
destiny.

75. Customers
are in
control.

77. Yes, your idea
probably
stinks.
Just start!

79. Challenge:
Convince
really smart
people to do
something
irrational.

80. Culture sticks.

81. Now, lets talk about
marketing

82. 44% of Direct Mail is
Never Looked At
http://en.wikipedia.org/wiki/Advertising_mail

83. Get your
website out
there
yesterday.