Industry analysis

1. A STUDY ON CONSUMER GOODS INDUSTRY
30214MG402 – SEMINAR I – INDUSTRY ANALYSIS
Submitted by
DHANIYA LAKSHMI.R
(Reg. No: 22PMBM0030)
(VTP No: 3438)
MASTER OF BUSINESS ADMINISTRATION
School of Management
Vel Tech Rangarajan Dr.Sagunthala R&D Institute of Science and
Technology, Avadi, Chennai - 600 062
January 2023

2. CERTIFICATE
This is to certify that the Seminar I study entitled “A Study On Consumer Goods Industry”
submitted by DHANIYA LAKSHMI.R (Reg No: 22PMBM0030) (VTP No: 3438) in partial
fulfillment for the requirements for the award of Master of Business Administration is an authentic
work carried out by him/her under my supervision and guidance.
To the best of my knowledge, the matter embodied in the project report has not been submitted
to any other University/Institute for the award of any Degree or Diploma.
Signature of SRC Members Signature of HoD Signature of Dean
1.
2.
3.
Submitted for the partial fulfillment for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION from Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science
and Technology, Avadi, Chennai - 600 062.
Date of Viva: 25-01-2023……………

3. DECLARATION
I, DHANIYA LAKSHMI.R (Reg. No:22PMBM0030) (VTP No:3438), M.B.A student
of Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi,
Chennai - 600 062 would like to declare that the Seminar I study work entitled “A STUDY ON
CONSUMER GOODS INDUSTRY” in partial fulfillment of Master of Business Administration
course under Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi,
Chennai - 600 062, is originalwork done independently by me.
Place : Chennai Student Signature
(Dhaniya Lakshmi .R)
Date :
Phone:
E mail:

4. ACKNOWLEDGEMENT
I would like to express my faithful thanks to our Dean – SoM Dr. M. S. R. Mariyappan, M.B.A.,
M. Phil, Ph.D., A.C.I.M., Head of the Department – DoMS Dr. B. Jeyaprabha, M.B.A., M.Phil.,
Ph.D., Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi, for
having motivated and extended full support for effective completion of the seminar report.
A special thanks to seminar coordinator Mr. S. Arul Krishnan, MBA., M.Phil., Assistant
Professor, Department of Management Studies, Vel Tech Rangarajan Dr. Sagunthala R&D
Institute of Science and Technology, Avadi, for their extremely valuable guidance and support for
the completion of this seminar report successfully.
I also extend my sincere thanks to my Parents, Friends and all Faculty of Department of Management
Studies, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi,
Chennai for the help they extended to us for completion of this report.

5. TABLE OF CONTENTS
S. No. DESCRIPTION PAGE NO.
I Introduction 2
II One Page Profile:
 Sector – 1:Hindustan unilever
 Sector – 2:Godrej
 Sector – 3:Cadbury
6
8
10
III Logo 12
IV Comparative Analysis Chart 13
V Market Gap 14
VI Revenue Comparison 14
VII Factors Influencing the Product 15
VIII Strategies / Policies in each Functional Area (Three
Sectors)
18
IX Articles on Com[any / Products (Three Sectors) 24
X Suggestions 27
XI Conclusions 28

6. Seminar 1 – Industry Analysis
Weekly Session Plan
Industry : Consumer Goods
Company Name : Hindustan unilever,Godraj Beverage and Food Limited,Cadabury
S.No Week Date Objective Industry analysis to
contain and checked by
Project Coordinator/
Dean
Headings Remarks
& Sign
1 Week 1
& 2
28.09.2022
&
05.10.2022
Introduction of
Industry analysis to
the students
Introduction session,
Identifying Industry and
Company for Seminar I
Industry
Company
2 Week 3
& 4
08.10.2022
&
12.10.2022
Identification of any
one industry by the
candidate in which
the Industry analysis
is to be carried out
Four-page profile
of the industry.
minimum top 05
company name in
the industry
Industry
Profile & Top
5 Company
details
3 Week 5
& 6
19.10.2022
&
22.10.2022
Identification of any
three companies for
the Industry analysis
one-page profile of each
company with major
products
One-page
profile of
each
company with
major
products
4 Week 7
& 8
26.10.2022
&
29.10.2022
Identify the major
product or product
line on which you
want the study to be
focused
Finalizing the title
of the Industry
analysis and front
page
Finalizing the
product on which
the study to be
undertaken
Title of the
study and
product taken
for study
5 Week 9
& 10
02.11.2022
&
09.11.2022
Do a comparative
analysis for three
selected companies
and in the ascending
order rank the
position of the
product as well
as the company
Chart containing the list
of dimensions on which
the comparative analysisto
be done along with the
comparison Pictorial
depiction of the rank
order of the product
Comparative
analysis chart
6 Week 11
& 12
12.11.2022
&
16.11.2022
If the product/
company has high /
low rank what are the
factors responsible
for its success or
failure
One page list of factors
(internal or external)
influencing the product
and the company, detailed
essay how are others are
able to overcome it or not
Comparative
analysis chart

7. 7 Week
13
& 14
23.11.2022
&
26.11.2022
Study of major (HR,
Finance, Marketing,
Technology involved,
production and
logistics) strategies
carried out by the
company
Listing the major 03
policies or strategies
followed by the company
in each area, how other
competitors differ from
the company on the same
strategies
Essay
on Factors
Influencing
the Product/
Company
8 Week
15
& 16
30.12.2022
&
07.12.2022
Collect minimum five
articles from the
newspaper about the
company
What news and media is
speaking about the
product or company, five
articles
Essay
on Factors
Influencing
the Product/
Company
9 Week
17 & 18
10.12.2022
&
14.12.2022
Final preparation of
the Industry analysis
report
Submission of rough draft
of the Industry analysis
report
Strategies /
Policies in
each
functional
area
10 Week
19 & 20
21.12.2022
&
24.12.2022
Final preparation of
the Industry analysis
report
Submission of final draft
of the Industry analysis
report
Articles on
Company/
Products
11 Week
21 & 22
28.12.2022
&
31.12.2022
Evaluation of the
report and model viva
voce
Making a power point
presentation for the
Industry analysis
Model Viva
12. Week
23
25.01.2023 Evaluation of the
report and main viva
voce
Making a power point
presentation for the
Industry analysis
Main Viva

8. 1
INDUSTRY AND COMPANY
INDUSTRY
CONSUMER GOODS INDUSTRY
NAME OF THE COMPANIES COMPANY
1. HINDUSTAN UNILER
2. GODREJ
3. CADABURY

9. 2
CONSUMER GOODS PROFILE
Introduction:
The consumer goods sector is a category of stocks and companies that relate to items purchased by
individuals and households rather than by manufacturers and industries. These companies make
and sell products that are intended for direct use by the buyers for their own use and enjoyment.
Consumer goods are produced or manufactured to satisfy the needs of the consumers, and it
comprises the last stage in the supply chain when reaches the retailers for direct sale to consumers.
The industry has been around for centuries and it initially consisted of handmade items, like
hunting tools, rawhides, or food, which could take hours to days to make. However, because of
technological advancements, they are now quickly and efficiently manufactured.
The consumer goods industry operates on supply and demand. The demand for essential goods
like food, clothing, appliances, and furniture will always remain. For products rising beyond the
boundaries of need, such as toys or luxury cars, the demand rises and falls based on their
popularity and a company’s positioning. High-value consumer products are likely to be more in
need in a growing economy.
The Federal Reserve Bank of St. Louis, billions of dollars are spent on consumer goods and
services. This makes them a robust industry that keeps the economy afloat globally and
contributes to other manufacturing, advertising, and retail sectors. According to Global Edge, the
consumer product industry accounts for around ⅔ of the trade in the world, offering products
varying from country to country. While products, like soap and toothpaste, may be popular
worldwide, the popularity of a few of them may vary depending on the country’s socio-cultural
aspect, per capita income, and economic well-being.Some of the largest consumer economies are
the United States and China. On the other hand, countries like Burundi and Yemen, with weak
economies, are struggling consumer economies due to rampant corruption, lack of financing, low
digital penetration, and the like.

10. 3
Key Market Segments
 Consumer goods are products that consumers purchase and do not resell. The industry fuels
the global economy.
 Without a thriving consumer industry, the economy could face a meltdown.
 There are three types of goods – durable, non-durable, and services – worldwide.
 The availability of products globally depends on factors, like supply and demand, income
levels, and disposable income rates.
By Product Type
o Durable Goods
o Non- Durable Goods
o Service
o Complementary Goods
o Giffen Goods
o Veblen Goods

11. 4
By End-Use
o Food & Beverages
o Consumer Goods
o Healthcare
o Industrial Products
o Others
Market Size :
Consumer products or goods is a commodity used by a consumer that is used by the consumer to
satisfy current requirements or needs. Retail refers to the sale of products to its consumers or end
users. Furthermore, consumer packaged goods (CPG) are a broad spectrum of manufacturers,
marketers, and sellers of physical goods used by consumers and sold through retailers. Food,
clothing, and jewelry are some of the common examples of consumer goods.he global consumer
products and retail market is estimated to be valued at US$ 18.18 Trillion in 2021 and is expected
to exhibit a CAGR of 7.5 % over the forecast period (2021-2028).
Rising investments can present lucrative growth opportunities in the global consumer products
and retail market. Emerging economies such as China, India, and Southeast Asia are expected to
emerge as new economic destinations, inviting businesses across the globe for different industrial
verticals. Initiatives from stable governments across these countries ensure smooth economic
development that favors a peaceful investing environment. For instance, in September 2014, the
Government of India launched a novel program “Make in India”, which aims to facilitate
investments in technology, resources, and scientific applications are being commissioned to
achieve this goal. The program will lead to employment generation, as well as the setting up of
more small and mid-sized formal enterprises supporting large corporations across different
industry verticals, allowing private investments in previously.

12. 5
1. Major companies are focused on partnerships and collaborations, in order to enhance the
market presence. For instance, in May 2019, Kroger Company announced grocery retail
partnership with Loop in the U.S. reduce single-use plastics in the environment.
2. Key companies are involved in mergers and acquisitions, in order to gain competitive edge in
the market. For instance, in June 2020, Carrefour SA acquired Wellcome Taiwan Co. Ltd., a
Hong Kong-based company from Dairy Farm International Holdings Ltd.
Future of Consumer Goods:
class food processing units, 22,000-tonne storage capacity, cold storage unit and in-house pulping,
milling, flouring, spice and dal units, the massive park is spread across 110 acre land in Tumkur
region in Karnataka. The park is a home for several food processing firms where India Foodpark
enables them to work through a single window system. The vicinity of Tumkur region is
surrounded by the districts of Kolar, Shimoga which are rich in millets, oilseeds, vegetables and
fruits.
Top 5 Companies of an Industry:
1. Hindustan Unilever
2. Godrej
3. ITC Ltd
4. Cadbury
5. Britannia Industries Ltd

13. 6
ONE PAGE PROFILE OF EACH COMPANY
HINDUSTAN UNILEVER LIMITED
Founder : Sanjiv Mehta
Founded in : 1933: 90 years ago
CEO : Sanjiv Mehta
Head Quarters : Munbai, Maharashtra
Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered
in Mumbai.[3] It is a subsidiary of the British company Unilever. Its products include foods,
beverages, cleaning agents, personal care products, water purifiers and other fast-moving
consumer goods.HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and
following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The
company was renamed in June 2007 as Hindustan Unilever Limited.As of 2019, Hindustan
Unilever's portfolio had 50+ product brands in 14 categories. The company has 21,000 employees
and clocked sales of ₹34,619 crores in FY2017–18.
In December 2018, HUL announced its acquisition of GlaxoSmithKline's India's consumer
business $3.8 billion in an all equity merger deal with a 1:4.39 ratio.However the integration of
GSK's 3,800 employees remained uncertain as HUL stated there was no clause for retention of
employees in the deal. In April 2020, HUL completed its merger with GlaxoSmithKline
Consumer Healthcare (GSKCH India) after completing all legal procedures. In December 2022,
HUL's market cap was Rs. 638548.42 crore.
The campus received a certification from LEED (Leadership in Energy and Environmental
Design)Gold in the 'New Construction' category, by Indian Green Building Council (IGBC),
Hyderabad, under licence from the United States Green Building Council (USGBC)Hindustan
Unilever's corporate headquarters are located in Andheri, Mumbai. The campus is spread over
12.5 acres of land and houses over 1,600 employees.

14. 7
HUL is the market leader in Indian consumer products with presence in over 20 consumer
categories such as soaps, tea, detergents and shampoos amongst others with over 700 million
Indian consumers using its products. Sixteen of HUL's brands featured in the ACNielsen Brand
Equity list of 100 Most Trusted Brands Annual Survey (2014), carried out by Brand Equity, a
supplement of The Economic TimesHindustan Unilever's corporate headquarters are located
in Andheri, Mumbai. The campus is spread over 12.5 acres of land and houses over 1,600
employees. Some of the facilities available for the employees include a convenience store, a food
court, an occupational health centre, a gym, a sports & recreation centre and a day care
centre.[9] The Campus is designed by Mumbai-based architecture firm Kapadia Associates
Unilever uses culture as one of the strongest tools to achieve coordination and integration of
different strategies, which include financial strategies, human resource strategies, acquisition and
mergers when they happen and when they are necessary, product development and innovation
strategies, and the cooperate
MAJOR PRODUCTS OF HUL :
1.FOOD
 BRU COFFE
 LIPTON
 HORLICKS
2. HOMECARE
 COMFORT
 DOMEX
 RIN
3. PERSONAL CARE
 HAMAM
 GLOW AND LOVELY
 CLOSE UP
 LUX
 SUNSILK
 REXONA

15. 8
GODRAJ
Founded in the Year : 1897
Chairman / CEO : Ardeshir Godrej and Pirojsha Burjorji Godrej
Head Quarters :Mumbai
Indian multinational conglomerate headquartered in Mumbai, which is managed and largely
owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in
1897, and operates in sectors including real estate, consumer products, industrial engineering,
appliances, furniture, security and agricultural products. Its subsidiaries and affiliated companies
include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet,
and Godrej Properties, as well as the private holding company Godrej & Boyce Mfg. Co. Ltd.
The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was
demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of
demerger approved by the Honorable High Court of Judicature, Mumbai.GCPL has bought out
foreign companies such as Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty)
Limited in 2006, and Godrej Global Mid East FZE in 2007 and Argencos in Argentina, and later
acquired Cosmética Nacional, a Chilean company.In 2015, Godrej announced it had fully
acquired a 100% equity stake in South African hair extensions firm Frika Hair.
GCPL operates several manufacturing facilities in India spread over seven locations and
grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi-
Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and
Sikkim.[4] Further, its manufacturing facilities located abroad in South Africa produce a range
of personal care products and hair colour products.
GCPL has a widespread distribution network across India. It makes sales in both urban and rural
markets, enabling it to benefit from the opportunities in both segments. It has a sales team of over

16. 9
250 staff spread across the country. It has a network of 33 C&F agents and as on 29 February
2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support .
GCPL has linked its major distributors in India through a system called 'Sampark', a collaborative
planning, forecasting and replenishment system with its ERP system leading to reduced inventory
levels.
GCPL's R&D departments focus on developing new products, standardising new analytical
methods[clarification needed] and finding cheaper and more abundant alternatives to key raw
materials. Through this research and development centre, GCPL continuously interact with
consumers to obtain feedback on its products and information obtained is leveraged to
complement new product development activities. The Godrej Research & Development Centre is
recognised by the Department of Science and Technology, New Delhi.
MAJOR PRODUCTS OF COSCO SHIPPING:
 Godrej Magic Bodywash.
 Goodknight Gold Flash.
 Godrej aer Power Pocket.Issue Hair Colour.

17. 10
CADBURY
Founder :Mondelez
Founded in : 2010
CEO : Masanori Togawa
Head Quarters : Japan
Cadbury was founded in 1824, in Birmingham, England, by John Cadbury (1801–1889),
a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his
brother Benjamin, followed by his sons Richard and George. George developed
the Bournville estate, a model village designed to give the company's workers improved living
conditions.
Dairy Milk chocolate, introduced by George Jr in 1905, used a higher proportion of milk in the
recipe than rival products. By 1914, it was the company's best-selling product. Successive
members of the Cadbury family have made innovations with chocolate products.
Cadbury, Rowntree's and Fry's, were the big three British confectionery manufacturers throughout
much of the 19th and 20th centurIES
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a
British multinational confectionery company fully owned by Mondelez
International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in
the world after Mars.[1] Cadbury is internationally headquartered in Buckinghamshire, and
operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme
Egg and Roses selection box, and many other confectionery products. One of the best-known
British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful
exports.
Cadbury was granted its first royal warrant from Queen Victoria in 1854. It held a royal warrant
from Elizabeth II from 1955 to 2022.[4] Cadbury merged with J. S. Fry & Sons in 1919,
and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage
business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had
already differed between various countries since 2006. In 1992, chairman of the company for 24
years, Sir Adrian Cadbury, produced the Cadbury Report, a code of best practice which served as

18. 11
a basis for reform of corporate governance around the world.[5] Cadbury was a constant
constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until
the company was bought by Kraft Foods Inc. in 2010. Cadbury merged with drinks
company Schweppes to form Cadbury Schweppes in 1969.[30] Head of Schweppes, Lord
Watkinson, became chairman, and Adrian Cadbury became deputy chairman and managing
director.[30] The benefits of the merger were to prove elusive.
MAJOR PRODUCTS OF DAIKIN:
1. MAYNARDS
 WINE GUMS
 FUZZY PEACH
 FRUIT MANIA
2 GUM
 BLACK JACK
 TRIDENT
 FRESHEN UP GUM
 BUBBALOO BUBBLE GUM

19. 12
LOGO
HINDUSTAN UNILEVER:
GODREJ:
CADBURY:

20. 13
COMPARATIVE ANALYSIS CHART
COMPANY NAME FOUNDED
IN
MAJOR PRODUCTS
MANUFACTURED
REVENUE IN 2020
(AMOUNTS IN
USD CRORE)
HINDUSTAN
UNILEVER
1933 1.FOOD
2.HOME CARE
3.PERSONAL CARE
2,11,595
GODREJ 1897
1.GODREJ MAGIC BODY
WASH
2.GOODNIGHT,GOLD
FLASH
11,540.98
CADBURY 2010
1. MAYNARDS
2. GUM
1,20,248.90

21. 14
MARKET GAP
REVENUE COMPARISON

22. 15
ESSAY ON FACTORS INFLUENCING THE PRODUCT/ COMPANY
HINDUSTAN UNILEVER INDUSTRY :
Hindustan unilever refer consumer goods are number 1, and the cost of the goods per unit isminimal
when compared to other goods manufactures. In terms of HUL share, 19.8%.
Factors affect an organizations activities and performances
1. Technological Factors :
E-Commerce has been the new way for all companies, and so it has been the same for HUL as
well. Hindustan Unilever has been finding new ways to engage customers and through its
technological advancement, it has overcome this problem of engagement by digitalization. HUL
is utilizing the most recent IT innovation; industry center around a mechanical exertion by
utilizing innovation foundations, for example, the web, intranet and other data trade frameworks
including phone and innovation equipment, for example, cell phones, workstations, work areas,
Bluetooth gadgets, printers and fax machines which transmit and record data.
2. Economic Factors :
The whole world got hit with an economic crisis in 2009 but the Asian countries were the ones
which were least hit as their reliance was less based on interest investments.When HUL was
losing profits in most of the countries abroad it was still earning profits in India. Since Hindustan
Unilever has a constant price change because it sells the products of everyday market, it is always
under pressure. Oils and soaps which mark the bottom liner are made from raw materials like oils
and chemicals whole prices keep changing every day.
INTERNAL ENVIRONMENT
Hindustan Unilever has been in news always for breaking natural laws and dumping compounds
which are harmful and have jeopardized lives of workers and residents living around their
factories. of dumping and selling pieces of glass material containing Mercury, HUL .

23. 16
GODREJ :
Current Market share of godrej is 11.6%. They manufacture all types of godrej magic , fresh, hair
colour.
Factors affect an organizations activities and performances
1. Technological Factors :
Technology is fast disrupting business models across various industries. Some of the technology
trends that are impacting the macro environment are – developments in artificial intelligence, use
of machine learning and big data analytics to predict consumer behavior, growing importance of
platforms over service providers etc..
2. Economic Factors :
GDP Trend & Rate of Economic Growth – The higher GDP growth rate signals growing demand
in the economy. W13200you Godrej can leverage this trend by expanding its product range and
targeting new customers. One way to start is by closely mapping the changes in consumer buying
behavior and emerging value proposition.Consumer Disposable Income – The household income
of the country has increased constantly in the last decade and half, compare to the USA market
where household income is still below 2007 levels and not increased in real terms since early
1980’s. W13200you Godrej can leverage this trend to expand the market beyond its traditional
customers by employing a differentiated marketing campaign.
INTERNAL ENVIRONMENT
Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry
Corporate Social Responsibilities Culture – Are W13200you Godrej present CSR efforts
applicable in the new market or does it needs to have new initiative to cater to the prospective
market. Per Capita and National Carbon Emission – What is the per capita carbon emission
of the country and what is the overall level of carbon emissions of the country. This will help
in better predicting the environment policy of the country.
- Focus & Spending on Renewable Technologies.

24. 17
CADBURY:
Last Trade Traded Date Change %Change Open High Low Volume Best Bid Best Offer Previous
Close 52 Week High 52 Week Low Avg. Volume
Factors affect an organizations activities and performances
1. Technological Factors:
The continuous improvement in technologies employed has enhanced the quality of the product
served by Cadbury. These developments like the orange twirl launched in the UK, are a result of a
continuous research and development process. The new technology implemented in the
manufacturing of the goods has helped reduce the cost production and maintain the prices by
canceling out the effect of the rising cost of raw materials. Cadbury uses social media, such as
Facebook, as a form of connecting and communicating with its customers.
2. Economic Factors :
Any event that causes a currency devaluation or fluctuation in the currency values, especially in
the developing markets such as, Argentina, Brazil, Mexico, Russia, South Africa, etc. affect the
sales and revenue generated by the company. The events that cause these fluctuations may be a
period of inflation, as in Argentina 2018, and can affect Cadbury’s business. Further a change in
the capital controls, government currency policies such as demonetization in India, or others,
increase the restrictions to the trade of raw materials or finished products to and fro from different
countries
INTERNAL ENVIRONMENT:
Cadbury believes in staying at the forefront to fight against the changing climate. With regulations
set by the UN enforcing laws for companies around the world to reduce the carbon footprint,
Cadbury has a good opportunity to work towards reducing the CO2 emitted through its operations,
and also to plan out their sustainability activities accordingly to achieve their global targets on
time.

25. 18
STRATEGIES / POLICIES IN EACH FUNCTIONAL AREA
HINDUSTAN UNILEVER INDUSTRY :
HUL STRATEGY
1. Cost Leadership Strategy.
2. Differentiation Strategy.
3. Cost Focus Strategy.
4. Differentiation Focus Strategy.
5. Taking a stand.
6. Strategy and goals.
7. Regenerating nature.
8. Deforestation-free supply chain
FINANCIAL STRATEGY
Understand and respond to your competitors’ business structure and strategies, and capitalize on
their weaknesses. Stay up to date on the major developments affecting the company.
The company’s core strengths and weaknesses and areas of development or decline are analyzed
and presented in the profile objectively. Recent developments in the company covered in the
profile help you track important events.
PRODUCTION STRATEGY
All exercises and projects, which FMCG advertisers plan and perform, do that to convey an
incentive to the FMCG buyers and to win their dedication, so it can be viewed as a mix of the
item: the value, the conveyance organization, and the limited time methods.The focal point of
Unilever is moving from conventional media platforms to modern ones like social media. As
more brands and individuals are engaging on social media, it gives a huge opportunity to attract
individuals to brands. The primary focal point of Unilever is to make an omni-channel
communication showcasing the organization where clients can draw in with the organization from
any place they need to buy from any place.

26. 19
LOGISTICS STRATEGY
The country’s largest FMCG company, Hindustan Unilever Ltd (HUL), is reconfiguring its entire
supply chain to enable just-in-time delivery of products by using new digital technologies,
including machine learning, artificial intelligence and data analytics. This will enable HUL to
customise products available at millions of stores based on the customers in the vicinity.“We want
to be the most intelligent consumer goods enterprise. A grocery store in South Mumbai should be
having a completely different assortment of products compared to a store in Dahisar.
TECHNOLOGY INVOLVED
HUL started relying on machine learning and artificial intelligence to predict consumer behaviour
a few years ago. Then Covid-19 hit, testing the company's tenacity and agility,as consumer
preferences changed during the pandemic. The ecommerce basket expanded.which has been
seeking ways to create a sustainable forest footprint, is now adding GreenToken's blockchain
technology to provide transparency and traceability of its palm oil supply chain, improving the
sustainability of palm oil production, according to the company.

27. 20
GODREJ:
MARKETING STRATEGY :
Marketing Strategy of Godrej Industries analyses the brand with the marketing mix framework
which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies
like product innovation, pricing approach, promotion planning etc. These business strategies,
based on Godrej Industries marketing mix, help the brand succeed in the market.Godrej Industries
marketing strategy helps the brand/company to position itself competitively in the market and
achieve its business goals & objectives
FINANCIAL STRATEGY :
Godrej Industries Ltd on Monday announced the launch of its financial services subsidiary Godrej
Capital, which will also be the holding entity for Godrej Housing Finance and Godrej
Finance.The 125-year-old conglomerate has committed to invest ₹1,500 crore into its financial
services venture and expects the business to require a total of ₹5,000 crore of equity investment
by 2026.Godrej Industries aims to build a retail financial services business with a balance sheet of
₹30,000 crore by 2026, according to an exchange filing.
PRODUCTION STRATEGY
We are committed to helping address critical social, environmental and economic needs of
marginalized and underprivileged sections of our communities. We do this by adopting a shared
value approach to help solve problems, while strengthening our competitive advantage.
LOGISTICS STRATEGY :
Introducing best practices across geographies to become more agile Strengthening supply chain
processes in international businesses Extending shop floor employee engagement initiatives to
international businesses Global strategic sourcing with significant benefits to the bottom line
Sustainable manufacturing and supply chain practices, resulting in significant improvements in

28. 21
energy and water consumption, carbon footprint waste generation, and renewable energy Mapping
cutting-edge replenishment practices to the advanced planning and optimisation.
TECHNOLOGY INVOLVED:
This was among the first of many brushes with success for Godrej in the fast-moving consumer
goods space, having struck a chord with the masses. GCPL ranks first in household insecticides in
India and Indonesia and currently expanding its footprint in Africa. It is the number one player in
hair color products in India and Sub-Saharan Africa and among the leading players in Latin
America. Godrej stands second in air fresheners, soaps, and liquid detergents in India, and first in
air fresheners and wet wipes in Indonesia, according to their annual report 2020-21. The FMCG
industry has witnessed myriads of disruption on the back of innovative products from the house of
Godrej. Few examples – Good Knight Fast Card (the first 1 rupee insecticide product), Godrej
Expert Rich Crème (first hair color crème in a sachet in India), or Aer Pocket (First paper-based
gel bathroom air freshener),

29. 22
CADBURY:
MARKETING STRATEGY
Cadbury has been around for a long time. As one of the transnational’s main sweet
pots, we’ve rightly evolved new approaches to request our wards.This phase describes Cadbury’s
notorious virtual advertising juggernauts, which includes Dairy Milk advertising juggernauts,
Oreo juggernauts, and other strategies that help save purchasers engaged. From their advertising
studies on social media to their marketing juggernauts and in which they’re suitable to enhance, it
covers all of the basics. With permit’s launch with Cadbury India’s advertisement strategy.
FINANCIAL STRATEGY
Since the company has a presence in more than 155 countries it has ensured that its marketing is
felt in every place (MacAlister, 2009, p. 15). Marketing has been done with an aim of increasing
the company’s market value which has helped to increase revenues. Because the company has a
large financial muscle, a sizeable amount of money has been allocated to the management to
ensure that its marketing activities are felt in the market.Because of a wide market, the company
has ensured that it continues being innovative in giving customers new products every now and
then to suit their divergent tastes and preferences (Weisenthal, 2009, p. 4).
PRODUCTION STRATEGY
The product range of Cadbury is pretty large and they make it count. The products in the
marketing mix of Cadbury are classified according to the seasons and they are also varied
according to the sales in each country. There are a lot of standard products which are there. The
other Cadbury products are based on festive occasions like Halloween and Christmas. The
products are not only related to the chocolates but there are other products like beverages and
desserts, which are also in their product line. We find that Cadbury also prefers to segregate the
products according to the demographic areas. The Cadbury company has ventured into the ice-
cream segment and biscuits.
LOGISTICS STRATEGY
Planning, strategies, and management rely on various diverse segments and factors. But there is
hardly any segment such as the supply chain that is so extensive, powerful, deep, and influencing
like supply chain management. This is the reason why supply chain management has been an
important topic for study and research throughout the centuries. From acquiring raw materials and

30. 23
stocking them up to producing excellent quality goods at a user-friendly rate -- supply chain consists
of multiple dimensions.Therefore, it is pretty obvious that companies with different products and
goals will try to capture the market by their own unique organizational structure. It would be
relevant and appropriate to analyze and compare the supply chains
TECHNOLOGY INVOLVED
Connected Rakhi, the Raksha Bandhan 2022 campaign by Cadbury Celebrations created in
association with Ogilvy India and Wavemaker, builds on the insight of how the vow of protection
and love has been reduced to the minutes of getting a Rakhi tied and how sisters miss the times
when the brother would stay by their side.Spending quality time together has been a custom that
ends with childhood, and the meaningful communication of ‘staying connected’ is based on this
foundation. ConnectedRakhi is a Bluetooth-enabled Rakhi that shares friendly reminders of
staying by the sister’s side.

31. 24
ARTICLES ON COMPANY/ PRODUCTS
RECENT ARTICLES ABOUT HINDUSTAN UNILEVER INDUSTRY :
^ "The Board of HUL". hul.co.in. HUL. Archived from the original on 28 November 2018.
Retrieved 25 September 2014.
^ Jump up to:a b c d e f
"Hindustan Unilever Annual
Reports" (PDF). hul.co.in. Archived (PDF) from the original on 2 July 2021. Retrieved 25
December 2020.
^ Jump up to:a b
"Introduction to HUL". HUL. Archived from the original on 9 February 2017.
Retrieved 12 November 2015.
^ Srinivasan, Lalitha (31 July 2007). "Transition to new name was smooth: HUL". Mumbai: The
Financial Express. Archived from the original on 3 November 2013. Retrieved 31 October 2013.
^ "GSK Consumer Healthcare to merge with Hindustan Unilever: Here are 10 things you should
know". www.businesstoday.in. 3 December 2018. Archived from the original on 27 March 2019.
Retrieved 8 March 2019.
^ Jump up to:a b
"HUL-GSK deal: 3,800 employees face uncertainty, decision
awaited". www.businesstoday.in. 6 December 2018. Archived from the original on 4 September
2022. Retrieved 8 March 2019.
^ "HUL expects to complete merger with GSK Consumer Healthcare in 2019". Medical
Dialogues. Archived from the original on 29 August 2012. Retrieved 20 January 2019.
^ "Top 100 stocks by Market Capitalization | BSE Listed stocks Market
Capitalization". www.bseindia.com. Retrieved 19 December 2022.
^ "HUL moves to new campus | 2010 | Hindustan Unilever". Hindustan Unilever. Archived from
the original on 22 June 2012. Retrieved 12 July 2012.
^ "Designed for leverage - Livemint". livemint.com. 3 February 2010. Archived from the original
on 20 December 2016. Retrieved 16 December 2016.

32. 25
RECENT ARTICLES ABOUT GODREJ:
"FY 2010-11 Results". Archived from the original on 28 September 2011.
^ "Management Team". Archived from the original on 13 February 2014.
^ Jump up to:a b c d e f
"Godrej Consumer Products Ltd. Financial Statements". moneycontrol.com.
^ Jump up to:a b
"Contact Us". Archived from the original on 24 March 2014.
^ "Godrej makes yet another aquisition [sic] in Latin America". 29 January 2012. Retrieved 17
March 2014.
^ "Frika buyout to be EPS-accretive: Godrej Consumer Products". Money Control. Retrieved 6
January 2014.
^ "Godrej Consumer Products eyes 25% market share in professional hair care". 27 June 2019.
^ "Godrej Consumer Products eyes ₹300-crore turnover in 3 years". 27 June 2019.
^ "Godrej Launches Godrej Professional: First Ever Salon Professional Product Range". 27 July
2017.
^ "Ambitious Godrej sniffs growth opportunity in air fresheners". 10 July 2012. Archived from the
original on 28 May 2013. Retrieved 15 June 2016.

33. 26
RECENT ARTICLES ABOUT CADBURY :
Curtis, Sophie (18 September 2013). "GTA 5: a Great British export". The Telegraph. Retrieved 26
November 2015.
^ Richardson, Tim (2002). "Sweets: A History of Temptation". p. 255. Bantam Press.
^ Jump up to:a b c
"Royal Warrant Holders: Cadbury". Royalwarrant.org.
^ Jump up to:a b
Gittelson, Steven (4 September 2015). "Adrian Cadbury, a leader in corporate
governance, dies at86". The Washington Post. Retrieved 23 July 2022.
^ Paton, Maynard (2 January 2004). "Twenty Years Of The FTSE 100". The Motley Fool. Archived
from the original on 10 January 2010. Retrieved 10 February 2010.
^ "Cadbury PLC (UK): Offer by Kraft Foods Inc. (USA) declared Wholly Unconditional – Changes
In FTSE Indices". FTSE Group. 2 February 2010. Archived from the original on 9 February 2010.
Retrieved 10 February 2010.
^ Jackson, Peter (20 January 2010). "How did Quakers conquer the British sweet shop?". BBC News.
Retrieved 15 July 2019.
^ Jump up to:a b c d e f g h
Dellheim, Charles (February 1987). "The Creation of a Company Culture:
Cadburys, 1861–1931". The American Historical Review. Oxford University Press on behalf of
the American Historical Association. 92 (1): 13–
44. doi:10.2307/1862781. JSTOR 1862781. PMID 11612055.

34. 27
SUGGESTIONS
HINDUSTAN UNILEVER:
1. Since Hindustan Unilever has a constant price change because it sells the products of
everyday market, it is always under pressure.
2. The company’s core strengths and weaknesses and areas of development or decline are
analyzed and presented in the profile objectively
3. This will enable HUL to customise products available at millions of stores based on the
customers in the vicinity.
4. Its products include foods, beverages, cleaning agents, personal care products, water
purifiers.
GODREJ:
1. Godrej stands second in air fresheners, soaps, and liquid detergents in India, and first in air
fresheners and wet wipes in Indonesia
2. Godrej stands second in air fresheners, soaps, and liquid detergents in India
3. We do this by adopting a shared value approach to help solve problems, while
strengthening our competitive advantage.
4. It operates several manufacturing facilities in India spread over seven locations
CADBURY:
1. Dairy Milk advertising juggernauts, Oreo juggernauts, and other strategies that help save
purchasers engaged.
2. Marketing has been done with an aim of increasing the company’s market value which has
helped to increase revenues
3. The products in the marketing mix of Cadbury are classified according to the seasons.
4. The meaningful communication of ‘staying connected’ is based on this foundation.

35. 28
CONCLUSION
I hope to Understanding how an industry will evolve provides Important direction fro selection
and Managing Strategy around these Criteria.This Final statement For the Industry analysis
Project “ HINDUSTAN UNILEVER LIMITED” The industry and economy overall is growing
company. The consumerism is undoubtedly rife in the modern society. The mass production of
luxury goods, the saturation of media with advertisements and promotions for branded products
and services, and even rising levels of personal debts signal that more people are buying goods
excessively.