DG7, One of the leading digital marketing agency in Mumbai, India. Offers SEO, Lead Generation, PPC etc. services. Visit us for more details

1. Web Maintenance Case Study
Client: Largest Mobile Engagement and Communications provider.
Industry: Telecommunications

2. About the client
The client is one of the largest Mobile Engagement and Communications providers
with deep expertise in key industries and has been helping clients for over 18 years to
connect with their customers in 150 plus countries. They had recently rebranded their
company and launched 2 new websites each catering to different audiences.
Their primary TGs were:
1. Businesses who use the services to engage with their customers.
2. App developers who could integrate the SMS API and reduce their development
effort respectively.

3. Key Challenges & Objectives
As the brand catered to customers all over the world while also being a digital-only
business, the website was the critical centre-point of marketing. Also, there were
several product-centric campaigns which were live and amassed thousands of visitors
per day on the website. Hence the primary concerns were:
1. Pro-active improvement of customer experience.
2. Website availability & performance.
3. Improving conversion rates across website modules.

4. Phase I: Audit
Solution
● We initiated website audit in three high-level
categories, namely in terms of performance,
design and user experience.
● By using various 3rd party as well as proprietary
website performance testing tools, we
benchmarked the detailed website performance
and identified possible loopholes present in the
website’s performance.
● With agile & frequent testing, we tested
website’s design for its robustness and
compatibility across different platforms and
browsers.
● We analysed user behaviour using multiple
platforms as well as heat maps across site
pages to identify various aspects right from
content to creative and site structure that
promote users bouncing off.

5. Phase 2: First-steps first
Solution
● We started first with improving the overall site
structure such that the website can facilitate a
3-click-navigation strategy. By implementing this,
any user, on any page of the website, can
navigate to any other intended pages within 3
clicks.
● Second step was closing website performance
gaps. This involved serving scaled images,
deferring JavaScript and CSS files, leveraging
browser caching, etc.
● We then moved to fix the design and
compatibility issues identified in the audit to
make sure the website can be experienced
perfectly on all major browsers and operating
systems.

6. Phase 3: Deploying CDN
Solution
● The website was being accessed from over 150
plus countries, while being hosted at only 1
location on AWS. This increased latency,
hampered user experience and promoted user
bounce rates.
● We implemented a Content Delivery Network
(CDN) so that the website’s static content was
cached in over 200 nodes worldwide, each
serving to nearest location.
● This drastically improved website loading speeds
across locations and also helped minimise load
on the origin server.

7. Phase 4: Security
Solution
● Since the website housed a lot of mission-critical
client data and APIs, it was imperative to have a
secure environment all across.
● We started with carrying out server hardening
which involved installing various security patches
on the server, closing unused ports, using the
latest web protocols, etc.
● Second step was securing the website code from
any possible exploits or bugs. This involved
upgrading CMS and plugins to latest versions,
reviewing file permissions, and limiting
suspicious user activities.
● Third and final step was securing the website
from large outside attacks like DDOS. The CDN
helped implement this layer where the site stays
online despite any ongoing DDOS attacks.

8. Results

9. Highly optimized, blazing-fast user experience
Our passionate attempt, thoughtful planning, in-depth knowledge on the WordPress CMS
website maintenance and years of experience helped us maintain the website that
encompasses engaging UI and high performance.
The fast loading speed, easy-to-use interface, easy navigation and attractive design have
really helped the company to reach maximum audience. The client experienced growth in
its business and an increased ROI through this highly functional website.

10. 50%
REDUCTION IN BOUNCE RATE
110%
IMPROVEMENT IN LOADING SPEED
57%
INCREASE IN PAGES
PER SESSION
99.99%
WEBSITE
AVAILABILITY
Impact

11. THANKS!
Any questions?
Reach us at:
Contact: +91 83080 56789 | Email: askus@dg7.in