1. Basic Email Tips.
Whether you are promoting Trafficwave or any other program emails will be an important part of
your advertising.
Whatever system you use or follow, it still depends on getting your emails out.
Here are a few tips to improve your emails.
Use an eye catching subject line.
This should preview the content of your email.
You will want your subject line to tell people what’s inside the rest of the email.
Keep your subject line between 35-50 characters in length.
Study what other marketers use and test.
Trafficwave has anad tracking system so you can track what is working and what is not.
Here is a link to a video showing you how to use trafficwavead tracker
http://www.youtube.com/watch?v=DUQ5WnBFceM
Personalise your emails.
Use first name [FIRST-NAME] macro whenever possible if it is available.
Write short emails,keep to 5 sentences or less,make your point.
Make them curious before they look at your site.
Ask your question immediately and use bullet points.
Think about the person reading the email.
Finally there is the call to Action.
Make your call to action persuasive with action words and commands.
Make your call to action obvious,clear and easy to understand.
Try to place your call to action above the fold, so the person reading the email does not have to
scroll down to find it.
These tips are only a start,practice and testing makes perfect.
Here is a good video about How to Write Effective E-Mails.
http://youtu.be/n3kVK4LIonc