The document discusses why alternative story forms (Alts) are important for engaging readers. It notes that good Alts are easy to consume, unique, informative, and sometimes entertaining. The document provides tips for creating effective Alts, such as thinking of Alts early in the story creation process, using a non-narrative form, and allowing more time for editing Alts. It encourages editors to make Alts a priority and have the whole team work on editing for reader consumption.

1. oink

3. why Alts
matter
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

4. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

5. what readers want
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

6. what readers want
easy to use
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

7. what readers want
easy to use
unique
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

8. what readers want
easy to use
unique
informative
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

11. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

12. types of Alts
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

13. types of Alts
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

14. types of Alts
content
will
determine
the form
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

15. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

16. Good alts are...
Easy to
consume
have a clear focal point
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

17. Good alts are...
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

18. Good alts are...
Unique
present the information
in a manner the reader
won’t find anywhere else
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

19. Good alts are...
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

20. Good alts are...
Info
dense
( informative is the word I would
prefer to use if this damn
design wasn’t in the way )
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

21. Good alts are...
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

22. Good alts are...
Entertaining
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

23. Good alts are...
Entertaining
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

24. Good alts are...
Entertaining
when the topic calls for it
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

25. Good alts are...
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

26. 30%
Good alts are...
more effective than traditional story
forms in drawing reader interest
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

27. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

28. making Alts work
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

29. making Alts work
Chris Malcolm, Webmaster Big 10 Network, Former RedEye Sports Editor
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

30. making Alts work
Chris Malcolm, Webmaster Big 10 Network, Former RedEye Sports Editor
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

31. making Alts work
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

32. making Alts work
think Alts early
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

33. making Alts work
think Alts early
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

34. making Alts work
think Alts early
CONCEPT PUBLISH
STORY CREATION CYCLE
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

35. making Alts work
think Alts early
closer to here
CONCEPT PUBLISH
STORY CREATION CYCLE
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

36. making Alts work
think Alts early
closer to here than here
CONCEPT PUBLISH
STORY CREATION CYCLE
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

37. making Alts work
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

38. making Alts work
non-narrative
TRADITIONAL STORY FORM
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

39. making Alts work
non-narrative
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

40. making Alts work
non-narrative
ALTERNATIVE STORY FORM
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

41. making Alts work
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

42. making Alts work
team effort
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

43. making Alts work
team effort
executive editor makes Alts priority
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

44. making Alts work
team effort
executive editor makes Alts priority
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

45. making Alts work
team effort
executive editor makes Alts priority
everyone starts editing
for reader consumption
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

46. making Alts work
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

47. making Alts work
time to edit
EDITING A TRADITIONAL STORY FORM
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

48. making Alts work
time to edit
EDITING A TRADITIONAL STORY FORM
EDITING AN ALTERNATIVE STORY FORM
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

49. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

50. PICK
YOUR
BATTLES
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

51. dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

52. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

53. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

54. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

55. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

56. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

57. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

58. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

59. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

60. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

61. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

62. use the site
dh DESIGNHAWG.COM
why Alts matter >> university of syracuse >> february 8, 2007

63. designhawg@mac.com