Project: Course Project: Publicity Campaign Proposal
More than four decades ago, the Ad Council partnered with Keep America Beautiful to create a powerful visual image that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. The ad, which featured Native American actor Iron Eyes Cody, "The Crying Indian," first aired on Earth Day in 1971. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.
—Ad Council website (2015)
Social change requires the committed actions of the many, not the few. This week, you create a cohesive publicity campaign proposal designed to maximize public exposure and support for your social change issue.
To prepare for this Project:
Review the Topic Exploration and Analysis you developed in Week 2.
Review the Literature Review you developed in Week 3.
Consider insights gained about the effectiveness of publicity campaigns from this week’s Learning Resources and Discussion.
With the potential solutions and steps you identified in the Literature Review in mind, as well as other relevant information you gained through your research, consider how you might most effectively reach out to the public for support on this issue.
What message or messages would you craft? To whom would they be addressed?
How would you deliver your message(s) to most effectively reach the intended audience(s)? Consider the pros and cons of all forms of information dissemination. These include the Internet websites, blogs, social media sites), print ads, TV and radio ads, PowerPoint presentations, community posters and pamphlets, billboards, speaker presentations, community gatherings, and phone campaigns.
Due by Sunday 12-24-17
In a 3-page paper, describe your proposed overall approach and process for publicizing your social issue. Address the following, making sure to support your statements with references to this week’s required readings:
Briefly describe the social issue and what you would like to achieve through this publicity campaign.
To whom would you reach out?
Why?
(
Note:
Think creatively about the support you would most like to have and most need.)
How would you reach out? What methods would you use to inform and inspire?
Why?
Are there any groups or individuals with whom you would most like to connect?
Why?
What messages would you incorporate into your campaign? Why do you think this messaging would resonate with potential interested individuals or groups? (
Note:
Messaging can be different for different intended audiences.)
In launching this campaign, what would be the first step you would take and why?
In a conclusion to this essay, explain why you believ ...
1. Project: Course Project: Publicity Campaign Proposal
More than four decades ago, the Ad Council partnered with
Keep America Beautiful to create a powerful visual image that
dramatized how litter and other forms of pollution were hurting
the environment, and how every individual has the
responsibility to help protect it. The ad, which featured Native
American actor Iron Eyes Cody, "The Crying Indian," first aired
on Earth Day in 1971. Created by ad agency Marstellar, Inc.,
the campaign used the line, "People Start Pollution. People can
stop it." The ad became one of the most memorable and
successful campaigns in advertising history and was named one
of the top 100 advertising campaigns of the 20th Century by Ad
Age Magazine.
—Ad Council website (2015)
Social change requires the committed actions of the many, not
the few. This week, you create a cohesive publicity campaign
proposal designed to maximize public exposure and support for
your social change issue.
To prepare for this Project:
Review the Topic Exploration and Analysis you developed in
Week 2.
Review the Literature Review you developed in Week 3.
2. Consider insights gained about the effectiveness of publicity
campaigns from this week’s Learning Resources and
Discussion.
With the potential solutions and steps you identified in the
Literature Review in mind, as well as other relevant information
you gained through your research, consider how you might most
effectively reach out to the public for support on this issue.
What message or messages would you craft? To whom would
they be addressed?
How would you deliver your message(s) to most effectively
reach the intended audience(s)? Consider the pros and cons of
all forms of information dissemination. These include the
Internet websites, blogs, social media sites), print ads, TV and
radio ads, PowerPoint presentations, community posters and
pamphlets, billboards, speaker presentations, community
gatherings, and phone campaigns.
Due by Sunday 12-24-17
In a 3-page paper, describe your proposed overall approach and
process for publicizing your social issue. Address the following,
making sure to support your statements with references to this
week’s required readings:
Briefly describe the social issue and what you would like to
achieve through this publicity campaign.
To whom would you reach out?
3. Why?
(
Note:
Think creatively about the support you would most like to have
and most need.)
How would you reach out? What methods would you use to
inform and inspire?
Why?
Are there any groups or individuals with whom you would most
like to connect?
Why?
What messages would you incorporate into your campaign?
Why do you think this messaging would resonate with potential
interested individuals or groups? (
Note:
Messaging can be different for different intended audiences.)
In launching this campaign, what would be the first step you
would take and why?
In a conclusion to this essay, explain why you believe that this
approach will be successful. Be sure to align your rationale to
the social issue.
Be sure to include an
introduction
,
body
,
conclusion
, and
reference page
, using APA format to cite each of your sources in the body of
