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This presentation highlights innovative developments in the English region of the West Midlands. Deirdre has worked closely with a group of professionals who have a strong interest in building a careers offer for young people in the Black Country. As a result of shared efforts, Ambitions Black Country (ABC) sets out a dynamic vision underpinned by an evidence-base and implementation plan. Slide 20 on new forms of careers dialogue was originally developed by Professor Marinka Kuijpers - professor by special appointment in 'Learning Environment and Learning Careers in the (V) MBO' at the Open University, The Netherlands.