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  3. 3. GREENINGOFTHEMIAMIBEACH an introduction... The GREEN Transportation Revolution has begun… First in Barcelona, then Paris, and now the City of Miami Beach and its world-famous South Beach Art Deco districts… DECOBIKE Miami Beach is the new ZERO-pollution public transit system for residents and visitors alike that is also healthy, fast, and efficient. Miami Beach is a city known across the globe for its sunny weather, top- notch entertainment, beautiful people and amazing beaches and scenery— but at the same time it’s also a city that is helping lead the way with GREEN practices and sustainable transportation initiatives. After all, going GREEN isn’t just a trend, it’s a responsibility…
  4. 4. MIAMIBEACH THECONCEPTYou OWN THE STREETS of Miami Beach. This unique opportunity allows for yourExclusive sponsorship will yield tens of millions organization to brand itself with anof monthly impressions through a variety of environmentally–responsible mode of publicmediums. Outdoor advertising panels, television transportation that is helping reduce the needscommercials and PSA’s, print media, blogs, for automobiles and fossil fuels while savingprogram website, professionally managed users time, money and preserving their media networking sites, extensive email The statistics are vast and strong when it comesdatabases, custom iPhone & Blackberry Apps, to health improvements resulting from cyclingcelebrity and charity events just to name a few. and the environmental benefits are obviousThis is truly an exclusive opportunity that will when short trips by cars are replaced withput your organization at the center of attention DECOBIKE.throughout the City of Miami Beach.
  5. 5. ANEXCLUSIVECITY-WIDE CORPORATESPONSORSHIP &OUTDOORADVERTISING OPPORTUNITYMiami Beach is known around the globe as one of the world’s leading tourist destinationsand trendiest locales with millions of visitors and high level of media exposure. TheDECOBIKE program is seeking an exclusive (national or international) annual corporate sponsoror advertiser to provide financial support for the newest mode of public transportation that isGREEN, clean, healthy and fun. Our Exclusive Sponsor will enjoy the benefits of the most comprehensive network of Outdoor Advertising Panels available in the City 105+ Solar–Powered, DECOSTATIONS located in the Public Right of Way Approx. 1,000 Custom Program Bicycles designed to accommodate hi-res, full color graphic ads + logos, advertising/sponsor info DECOBIKE Retail Store branding & promotions (723 Washington Avenue, South Beach) 24/365 Automated Operation, Launches Sept 2010
  6. 6. • Guaranteed Media Exposure• Tens of Millions of Monthly Impressions• Static & Mobile Outdoor Advertising• Extensive Guerrilla Marketing• High-Traffic Websites & Related Resources• Professional Social Networking Website Management• Partnership with Government, Local & National Media
  7. 7. POSITIVESOCIALIMPACT OF PARTICIPATINGINGREENPROGRAMSThis isn’t just a billboard or an ad on top of a taxi cabor bus bench. There is nothing new about those admediums…and they certainly aren’t newsworthy. Zerogoodwill value.DECOBIKE is completely the opposite. By advertising withDECOBIKE and sponsoring our program, your firm getsto do things a billboard or bench ad just can’t do: Helpsave the environment. Help improve upon the health andfitness of an entire city. Improve the mobility of a wholecommunity while helping save them time and money.DECOBIKE aims to replace short trips normally made bycar, substituting hundreds of thousands of local car tripseach month with DECOBIKE. This GREEN program willreduce the City’s carbon footprint by eliminating millionsof pounds of harmful auto emissions from the environmenteach year. This is the nation’s only true city-wide, publictransit program that improves upon the health and fitness ofthe entire community. This unique advertising and brandingopportunity allows you to gain goodwill for your businesslike never before.
  8. 8. DECOBASKETS BENEFITS• High-demand, hard-to-reach Miami Beach and South Beach coverage; a captured average daily population of approximately 186,000.• Captivate an exclusive vaudience of 8,000,000+ international & domestic visitors annually.• Reaches desirable consumers in key enclaves such ADDED BENEFIT as the Lincoln Road Mall, Ocean Drive, Collins Avenue, South of Fifth (SoFi), Lummus Park, South OF MOBILITY Point Park, Washington Avenue. DECOBIKE stations typically have a docking capacity• Strategic positioning of stations in the public-right- of between 8 and 16 branded DECOBIKES. When of-way yield tremendous exposure to both vehicular checked out by a resident or rented by a tourist, it and pedestrian traffic. becomes a mobile billboard in streets of Miami• Delivers high frequency from repeated exposure to Beach (for typically up to 30 minutes each trip before high volume of daily commuters and pedestrians. being returned to a station). Stations are monitored• Delivers high circulation figures due to its curb side and are manually and organically stocked with positioning along main roadways (most are 30mph DECOBIKES around the clock to keep the branding or less posted speed). highly visible and to be available for the next rider. For more information, please contact: Colby Reese 305.415.7446
  11. 11. DISTRIBUTION• 105 station locations widely distributed to cover all major hotels, condominiums, businesses, civic centers, parks, shops and attractions• True “city-wide” station distribution• Strategically placed at key retail intersections CONSERVATIVE APPROACHFOR IMPRESSIONS In calculating impressions yielded from vehicular traffic, a very conservative method was utilized. Despite the average station being typically stocked with 12 branded DECOBIKES parked out of the available 16 docking spaces. Only one impression is counted per station at vehicle count locationsv although drivers will likely see several to more than a dozen branded advertisements when passing by these stations which are highly visible in day and evening conditions.
  12. 12. DECOBIKEMIAMIBEACHASSETS PUBLICATIONS|COLLATERALMATERIALID on DECOBIKE BEACHPASS 75,000 est piecesID on DECOBIKE Map 120,000 piecesCoupon|Ad on back of DECOBIKE receipts 3,000,000 piecesID on DECOBIKE Educational Materials TBDID on DECOBIKE Merchandise 20,000 est piecesID on DECOBIKE Special Event Invitations TBDLogo|ID on Employee T-Shirts 20 T-ShirtsLogo|ID on Helmets 75,000 est. helmetsID on DECOBIKE Brochures 50,000 circulationSponsor Ad in DECOBIKE Weekly email newsletter (52x a year) 48,000 circulation GUARANTEEDVISIBILITYONWEBSITES|MOBILESole rotating Sponsor Ad on ALL pages of DECOBIKE website x 12 months 720,000 est. unique visitorsLogo ID on all pages od DECOBIKE website x 12 months 1,440,000 est. unique visitors Sponsor Special Offer|Editorial Feature on dedicated Sponsor Pageof DECOBIKE website x 12 months 144,000 est. unique visitorsID on multiple Pages of x 12 months 100,800 est. unique visitorsFull Screen: 4 Sponsor Ad during Station Search on DECOBIKE iPhone|Blackberry App 395,000 downloadsSponsor Feature on Friends and Partners of iPhone|Blackberry 395,000 downloadsSponsor Promotion on DECOBIKE Facebook Page 12x a year TBDSponsor Promotion on DECOBIKE Twitter Feed 12x a year TBD
  13. 13. MAILING LIST Use of DECOBIKE email list 12x a year 38,000 namesSAMPLING|DISPLAY Opportunity for Sampling|Display|On-site Sales at DECOBIKE Store 12x a yearVIP HOSPITALITY 20 DECOBIKE memberships; $20 per month per membership $4,800 face value 6 Roundtrip Domestic Airline Tickets to Miami Beach; est $500 per flight $3,000 face value 6 Luxury Hotel Rooms; 4 nights in Miami Beach; est. $350 p/night - p/room $8,400 face value South Beach VIP Experience Package $35,000 face value Private Luxury Yacht Party Helicopter Tour Ultimate VIP Nightclub Experience Luxury|Exotic Car Rental (Lamborghini|Bentley|RR|Maserati)BENEFITS AVAILABLE Á LA CARTE For more information, please contact: Colby Reese 305.415.7446
  15. 15. VIBRANT, TRENDY, FUN AND DESIRABLE are just a few words that describe Miami Beach. The Miami metropolitan area is known across the globe to be one of the most exciting places to live, work and play. Sunny and beautiful year-round weather plus their strategic geographic location make Miami and Miami Beach premiere destinations for leisure and business travelers alike. Miami is the capital of the Americas playing host to the largest cruise ship port in the world, the second busiest airport in the USA for international travelers, and second largest center for International banking in the world. Additionally, it is has the third largest Hispanic market in the nation, giving it a unique flavor and vibe. The Miami – Miami Beach area has become a leading center for arts, culture and entertainment. It is home to renowned sports franchises, including national baseball, basketball, football and soccer teams. Recent and notable venue additions include the amazing New World Symphony complex in Miami Beach and the Adrienne Arscht Center for Performing Arts in Downtown Miami. The area is also home to several major public and private universities that also feature renowned medical, legal, business and engineering campuses which help provide a pool of skilled and educated workers for Fortune 500 companies such as Burger King, Royal Caribbean and Carnival Cruise Lines, which are all headquartered in Miami. The UM Jackson Health System is also a major, world-wide player in cutting edge medical research and treatment in addition to being one of the area’s largest employers.MIAMIBEACHISTHEPLACETOBE
  16. 16. Market Demographics Total Population 4,125,947 Population of Adults 18+ 3,208,995DEMOGTLMARKET S DMA Ranking 15 RAPHIC % Population Increase from 1990 to 2009 26% Average Age 39.8 Average Household Income $68,121 Average Number of Vehicles per Household 1.7 Total Vehicles 2,666,643 Race & Ethnicity DistributionMIAMI-F White 71% Hispanic (ethnicity) 47% African American 21% Multi-Race 3% Other 3% Asian 2% WEARE SOUTHFLORIDA Sources: 2008-2009 Scarborough, 2009 US Census For more information, please contact: Colby Reese 305.415.7446
  17. 17. GRAP ET HICS Research Data %DEMO-FTLMARK Carpool Traveled 500 or more total miles in a month 5 29 Miami adults that have a broadband connection in their household 55 Household plans to buy any new vehicle next year 14 Miami adults that have a cell phone contract 77 Have visited a casino last year 44 Plan to switch wireless/cellular carrier next year 13 Miami adults that go to see a movie on opening weekend 13 Personally attended/visited a live theater last year 18 I Bought any items on the internet last year 51MIAM Miami adults that drank regular soft drink within the past week 55 Usually see a new movie opening weekend in a year 13 Miami adults drank bottled water within the past week 59 Did not read any daily newspaper(s) yesterday 64 Accessed the internet last month 69 Miami adults that drank a diet soft drink within the past week 42 Drove alone to any place last week 88 Car pooled to any place last week 5 Spent 30 minutes or more traveling to work one way 20 Miami adults that download ring tones to their cell phones 22 Drive to work alone 87 30+ minute commute 19 Median travel time to work one way (minutes) 23 Miami adults that own a second home or property 14 Sources: 2008-2009 Scarborough, 2009 US Census
  18. 18. Art Basel Miami Home Design & Remodeling ShowMiami International Boat Show Miami Gay & Lesbian Film Festival SSouth Beach Food & Wine Festival Miami Winter Party & White Party EVENTSleepless Nights Art Deco WeekendArte Americas Seatrade: The International Cruise ShipMiami Beach Polo World Cup Industry ConferenceSouth Beach Comedy Festival Mayor’s Women’s Conference4th of July: American Celebration NBC Health & Fitness ExpoArt in the Parks events IDEA International Design ExcellenceWinter Music Conference Awards & Tradeshow IBEACHSouth Florida Auto Show Aviation WeekHot Import Nights Florida International Medical ExpoSoBe Fit Weekend Taste of the BeachWomen’s International Film & Arts Festival Miami Fashion WeekVolleypaloozaOther area events and venues: MIAMCalle Ocho Miami Carnaval Magic City CasinoGulfstream Park Track & Casino Coconut Grove Arts FestivalNASCAR Nextel Cup Series Beaux arts FestivalColumbus Day Regatta Miami International Wine FairHard Rock Casino & Hotel Hispanic Heritage FestivalFedEx Orange Bowl a For more information, please contact: Colby Reese 305.415.7446
  19. 19. BEACHPASS The BEACHPASS is your membership cardOur exclusive DECOBIKE iPhone and Blackberry for riding. Come by our DECOSTORE forapplication made available for free online more details on how to become a member• Locate stations, docking spaces and available and all the advantages of being one. bikes in real time• Local directory map showing notable shops, restaurants, hotels, beaches and other attractions• Provides Maps & Directions for station locations Follow us on:
  21. 21. MIAMIBEACH ANEXCLUSIVECITY-WIDE CORPORATESPONSORSHIP &OUTDOORADVERTISING OPPORTUNITY For additional information, please contact: Colby Reese DECOBIKE, LLC. Email: Direct: 305.415.7446 Office: 305.416.7445 ext. 100 THE CITY OF MIAMI BEACH PUBLICB I C Y C L E S H A R I N G & R E N TA L P R O G R A M All information subject to change without notice.