Help spread art and awareness by making The Water Tank Project possible and inspire New Yorkers to look up again, to think, and to act.

1. BECOME A SPONSOR NOW

2. The Global Water Crisis
780 million people lack access to clean water; approximately one in
seven people
3.4 million people die each year from water-related diseases
Lack of access to clean water and sanitation kills children at a rate
equivalent of a jumbo jet crashing every four hours.
Women around the world spend 200 million hours a day collecting water

3. Water Is Inspiring Many To Speak Up

4. Nearly five years ago, while working on an ethnographic
film in Ethiopia, artist and activist Mary Jordan became
acutely aware of the extreme challenges that the
population, and women in particular, faced in accessing
clean water.
After being nursed back to health from a water-born
illness herself by women of a local village, Mary made a
personal promise to raise awareness of the world’s water
crisis and help inspire others to contribute to the cause.
How Water Inspired Our Action
© 2013 Waterdotorg

5. A non-profit organization founded in 2010 by Mary Jordan to promote
social justice and environmental awareness through art and technology.
The Water Tank Project

6. A landmark public art initiative designed
to transform city skylines and revolutionize
the way we see our most precious resource:
WATER
Our Inaugural Project

7. To drive awareness of water being a global crisis and inspire action through
a promise:
-Promise to change behaviors of yourself, friends and family
-Promise to conserve
-Promise to donate
-Promise to create a dialogue with policy makers
Our Mission:

8. Supporters & Alliances

9. The Water Tank Project will launch with big impact in the U.S. and build a movement of inspiration,
awareness and change that will take it around
the world.
The map below illustrates cities across five continents that possess water tanks waiting to be
transformed into beacons of environmental activism.
A Global “Ripple” Effect

10. NYC was built and remains dependent on clean
water — more than 1.1 billion gallons each day.
Much of that water sits directly above our heads in
the city’s more than 17,000 iconic wooden water
tanks.
NYC will serve as the guiding beacon and
megaphone to the world for the project.
The First Wave: New York City

11. Iconic fixtures of the urban landscape for more than a
century.
At 12 ft. high and 13 ft. in diameter, they are ideal
canvases for a large-scale art installation and
extraordinary art exhibition.
Holding 10,000 gallons and made mostly of redwood,
they serve as a vital water supply for household use,
firefighting, and sprinkler systems in commercial and
industrial buildings.
The distinctive tanks can be seen from almost every
corner of the city.
The NYC Water Tank
© 2011 Michael Asuncion

12. The Water Tank Project
Beginning 2014, a curated selection of 100+ iconic
New York City rooftop water tanks will be temporarily
wrapped with original artwork.
Art overhead will be complimented with action on the
ground, through educational programs, public tours
and a symposium on global water issues.
© 2013 Eteri Chikadua

13. • Bruce High Quality Foundation
• John Baldessari
• Mark Bradford
• E.V. Day
• Fab 5 Freddy
• Andy Goldsworthy
• Mark Grotjahn
• Prabal Gurung
• Chris Jordan
• Jeff Koons
• Mr. (Kaikai Kiki Co., Ltd.)
• Maya Lin
• Marilyn Minter
• Ed Ruscha
• Laurie Simmons
• Bruce Weber
• Carrie Mae Weems
• Lawrence Weiner
• Dustin Yellin
The Artwork & Artists
Our curatorial team has secured participation from established
international artists who bring noteworthy exposure to the project and
offer visibility to art and cultural influencers, private and institutional art
collectors, contemporary art auctions and high net worth individuals.
A selection of confirmed artists to date include:
© 2013 Alex Majoli

14. Sponsorship Partner Opportunities

15. What costs do we absolutely need to cover:
-Production/installation of tanks
-Signage & Viewing Stations
-Advertising (out-of-pocket costs only)
-Rent
-Events
-Permits & Fees
-Artist Honorarium
Our Funding Needs

16. Make a Promise
- Publicly pledge to support water conservation
- Customized promise for their organization (from this day forward, we will do away with plastic
in our office…)
Become a Sponsor (either in cash, or in-kind – or both)
- Tiered levels of sponsorship
- Financial commitment for the installation itself
- Donated goods/services for the installation itself (media, merchandising, production, provide
tours around NYC)
- Financial commitment to support ongoing water conservation projects
- Implementation of educational programs
- Leverage global footprint to spread message and support
(if available)
What do we want our sponsors to do?

17. We are offering four tiers of sponsorship opportunities:
-Presenting
-Title
-Partner
-Supporting
Sponsorship Levels

18. Only two organizations have the opportunity to participate at this exclusive level.
Financial commitment of $2 million.
What Presenting Sponsorship provides:
- Marquee naming rights “The Water Tank Project presented by ________.”
- Category exclusivity
- Name and logo placement on all signage, marketing materials and communications related to the program
- Five designated water tanks to be designed by sponsor. Design can be developed solely by sponsor, with pairing
of participating artist or with support from The Water Tank Project advertising agency in partnership with the
curatorial committee.
- Rights to use The Water Tank Project and its assets in sponsor’s own advertising, promotional and merchandising
activities.
- Complete access to and participation of Project founders and select artists for three major events (these can be
press events, viewing parties, etc.)
- Premium seating/tables/tickets to Water Tank Project events and viewing parties
Presenting Sponsors

19. No more than five organizations will have the opportunity to participate at this level
Financial commitment of $500,000 to $1 million
What Title Sponsorship provides:
- Name and logo placement on select marketing materials and communications related to the program (website,
advertising, collateral, etc.)
- Category exclusivity
- Two designated water tanks to be designed by sponsor. Design can be developed solely by sponsor, with pairing
of participating artist or with support from The Water Tank Project advertising agency in partnership with
curatorial committee.
- Rights to use The Water Tank Project and its assets in sponsor’s own advertising, paromotional and
merchandising activities.
- Complete access to and participation of Project founders and select artists for one major event (these can be
press events, viewing parties, etc.)
- Preferred seating/tables/tickets to Water Tank Project events and viewing parties
Title Sponsors

20. No more than eight organizations will have the opportunity to participate at this level
Financial commitment of $100,000 to $500,000
What Partner Sponsorship provides:
- Name and logo placement on select marketing materials and communications related to the program (website,
advertising, marketing materials, etc.)
- One designated water tank to be designed by a sponsor and participating Water Tank Project artist in partnership
with curatorial committee.
- Rights to use The Water Tank Project and its assets in sponsor’s own advertising, promotional and
merchandising activities.
- Seating/tables/tickets to Water Tank Project events and viewing parties
Partner Sponsors

21. No more than ten organizations will have the opportunity to participate at this level
Financial commitment of $25,000 to $100,000
What Supporting Sponsorship provides:
- Name and logo placement on website and select marketing materials related to the program
- Rights to use The Water Tank Project and its assets in sponsor’s own advertising, promotional and
merchandising activities.
- Seating/tables/tickets to Water Tank Project launch event
Supporting Sponsors

22. Contacts
Mary Jordan
Founder and Creative Director
mj@wordabovethestreet.org
917-215-6417
Bettina Bryant
Curatorial Director
bettinab@wordabovethestreet.org
917-880-6085
Brandon Cooke
Global Chief Marketing Officer
brandon.cooke@mcgarrybowen.com
212-384-6430
Kathleen Griffith
Director of New Business, New York
Kathleen.Griffith@mcgarrybowen.com
646-231-5164

23. Tank You