Everybody is talking about Facebook, Twitter, Pinterest and the latest trendy new Social Media site but what about old fuddy duddy LinkedIn? Linkedin may not be the coolest website for Social Marketers but it may be one of the most powerful if leveraged correctly.

1. How to Harness
the Power of
LinkedIn and Start
Making Leads for
Free
Declan Clancy
Pre-Moustache
@deisedude

2. European SharePoint Conference
I work as a Digital
Marketing Executive for
Europe’s largest
SharePoint Conference.
1400+ attendees in
Copenhagen.
Galway based company but
the conference itself moves
to a different city every year

4. LinkedIn has 259 million users and grew its member base
by 38% in the past year
Source: Cnet

5. Sharing a Status Update

6. Post to Groups
1
Find the status update you posted. Under the
update click the word “share”.
2
Click post to groups and unclick the other
boxes. Enter a title for the content you are
sharing, you can also enter a description but
its not necessary.
3
Type in the names of the groups you are a
member of and click “Share”

7. Create your own Linkedin Group
1
2
Create a group either for your company or an
interest/product
People join groups according to interest.
A snappily named group could attract
thousands of followers with minimal effort
and a bit of luck
3
Groups allow you interact with your fans
and people who might not have heard of
you before through discussions.
4
Opportunity to make a tailor made
Welcome Message and send a weekly
announcement which will arrive in the
email inbox to every group member

8. Sending an Announcement to a Group

9. Create a Company Page
1
Post Regular Company
Updates
2
List your products and
Services
3
Request and Receive
Recommendations

10. What next?
1
LinkedIn acquire
newsreading app Pulse
for 90 million dollars
2
More personalised
professional and news
content for users enticing
users to visit LinkedIn
more often
3
Find and Follow
Influencers and Industry
Leaders

11. Questions?